KOREASCHOLAR

THE INFLUENCE OF HUMOR APPEAL IN LUXURY ADVERTISING

Hyunju Shin, Sukki Yoon, Kacy Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.44-49

SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA

Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.43

DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES

Woody G. Kim, Souji Gopalakrishna Pillai

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.33-42

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

UNDERSTANDING ONLINE USERS BY SEGMENTING THEIR SEARCH KEYWORDS: EMPIRICAL ANALYSIS FROM ONLINE AUTO INSURANCE SEARCH ADVERTISING

Moon Young Kang, Sunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.24-27

HOW TO ENHANCE SOUNDLESS VIDEO ADVERTISEMENTS

Jung-Kuei Hsieh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.20-23

THE INFLUENCE OF OPINION LEADER ATTRIBUTES ON BRAND EQUITY IN THE PGC ENVIRONMENT: THE MODERATING EFFECT OF ENDORSER-ENDORSER CONGRUENCY

Chunlin Yuan, Kyunghoon Kim, Jenny Ma, Chenlei Zhang, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.19

GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS

Riccardo Rialti, Lamberto Zollo, Raffaele Filieri, Irene Pieraccini

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.17-18

STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE

Dr Barbara Gligorijevic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.9-16

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

CO-CREATION WITH FANS TO ENHANCE CUSTOMER ENGAGEMENT IN PRODUCT AND SERVICE DEVELOPMENT

Tomoko Kawakami, Linda Hamdi-Kidar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.6

EXPLORING USERS’ PERCEPTION OF VOICE ASSISTANTS : QUALITATIVE APPROACH

Claire Whang, Hyunjoo Im, Garim Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1-5

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

QUALITY ACCEPTANCE AND SATISFACTION WITH INTERNET LECTURE SERVICES: A COMPARATIVE ANALYSIS AMONG DIFFERENT GENERATIONS

Kim Dae-yun, Heeju Chae, Kyunghoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1626-1627

PERFUME, THE ART OF TOMORROW

Katia Batoussova, Ivan Coste-Manière

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1624-1625

PRODUCT INNOVATION STRATEGIES FOR NEW APPAREL DEVELOPMENT IN BANGLADESH: A CASE STUDY OF ANANTA GROUP

Md Sadaqul Bari, Zafar Waziha Sarker, Mijeong Noh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1623

SUSTAINABILITY & RELIGION: INSIGHTS FOR INTERNATIONAL MARKETING FROM A WESTERN VS. EASTERN COMPARISON

Elizabeth A. Minton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1622

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1618-1621