KOREASCHOLAR

ART APPRECIATION OPENS AFFIRMED MINDS TO CULTURAL DIVERSITY

Donghwy An, Boram Lee, Nara Youn

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1612-1617

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Kimberly Nix, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1611

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

ECONOMIC ANALYSIS OF SPLITTING STORE PROPERTY -FOCUSING ON FORMER MULTI-FAMILY HOUSES IN HONGDAE AREA

Myung Hwan Choi, Jooeun Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1609

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

THE IMPACT OF WEB DRAMA CHARACTERISTICS ON REUSE INTENTION

Minho Kim, Sejin Heo, Junyeong Kim, Changyong Lee, Dohyeon Lee, Mujin Kang, Kyunghoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1607

POSITIONAL ADVANTAGE AND PERFORMANCE: THE INFLUENCE OF CUSTOMER ENGAGEMENT AND ABSORPTIVE CAPACITY IN INNOVATION ENTREPRENEURSHIP RESTAURANTS

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Xinni Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1605-1606

CORPORATE SOCIAL RESPONSIBILITY AND INTERNAL MARKETING: AN ANALYSIS USING REGULATORY FOCUS THEORY

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1603-1604

TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE

Adrian Palmer, Xia Zhu, Melisa Mete

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1602

THE DEVELOPMENT OF CULTURAL AND CREATIVE TORUISM: The MEASURING OF DESTINATION ATTRIBUTES ASSOICATED WITH EXPERIENCES, CULTURAL MEMORIES AND CONTATS

Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1601

UNDERSTANDING THE RELATIONSHIP BETWEEN MOBILE AR SERVICE AND CONSUMER PERCEPTIONS AND BEHAVIOR IN THE FASHION AND BEAUTY CULTURE INDUSTRY

Yining Wang, Yeonjung Won, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1594

WATER RITUALS IN A SHIA MUSLIM PILGRIMAGE

Mona MOUFAHIM

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1594-1600

EXPLORING WHAT MOTIVATIONS MAKE YOUNG GENERATION PREFER WEB SERIES

Huanzhang Wang, Honglei Liu, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1593

WHY CONSUMERS BUY “PRODUCTS” WHOSE ADVERTISEMENTS ARE OFFENSIVE?

Enav Friedmann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1593

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

THE ROLE OF “AMBASSADOR PROGRAM” AS A RESOURCE OF BRAND ADVOCATES

Kei Aoki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1589-1592

SIMILARITIES AND DIFFERENCES OF CONSUMER’S PRODUCT APPRAISAL OF SWIMWEAR BETWEEN BRAZIL AND ISRAEL

Fabio Shimabukuro Sandes, Yael Pedro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1588

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587