KOREASCHOLAR

THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING

Reza Ashari Nasution, Aghniadi, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1534-1535

PSYCHOLOGICAL OWNERSHIP AND THE EMERGENCE OF UNINTENDED BRAND MEANINGS

Daniel Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1532-1533

I DON’T LOVE THIS BRAND, ACTUALLY I HATE IT

Giulia Miniero, Monica Grosso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1531

THE “REGRET-FRUSTRATION MODEL” IN MASSTIGE COLLABORATIONS

Monica Mendini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1530

MATCHING BUSINESS MODELS THROUGH ADAPTATION IN BUSINESS RELATIONSHIPS: HOW DO SUPPLIERS COPE WITH FAST FASHION?

Simone Guercini, Andrea Runfola

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1529

HOW BUSINESS REFERENCE CONTENT (BRC) AFFECTS B2B PURCHASE DECISION?: THE ROLE OF CONTENT FORMAT, TRANSPORTATION AND CONTENT CREDIBILITY

Changmo Jung, Hangeun Lee, Youngchan Kim, Jeonghye, Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1528

DO ENTREPRENEURSHIP AND DYNAMIC CAPABILITIES INCREASE BUSINESS PERFORMANCE?

Jee-eun Bae, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1525-1527

EXAMINING THE DRIVERS AND OUTCOMES OF PURCHASE ENGAGEMENT IN AUSTRALIAN B2B PROFESSIONAL SERVICES

Munyaradzi W. Nyadzayo, Riza Casidy, Park Thaichon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1523-1524

FROM THE OLD TO THE NEW LUXURY AND FASHION CAPITALS: CONCEPT STORES EVOLUTION IN THE URBAN LANDSCAPE

Serena ROVAI, Cecilia Pasquinelli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1517-1522

LUXURY BRAND IDENTITY AND HERITAGE IN TRANSITION IN LUXURY CAPITALS: THE CASE OF CHRISTIAN DIOR

Joëlle Lagier, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1512-1516

OPERA: PERFORMING ART AS LUXURY IN FASHION CITIES. RESEARCH ISSUES FOR MARKETING

Nicola Bellini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1511

THE EFFECT OF ORGANIC LABEL AND TRACEABILITY ON PURCHASE INTENTION OF SUSTAINABLE PRODUCTS

Eung Jin Lee, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1510

ERVITIZATION EXPERIENCE: CONCEPTUALIZATION AND MEASUREMENT DEVELOPMENT

Kyeongkook Jang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1508-1509

THE REGIONAL MARKET ENTRY AND STORE-NETWORK GROWTH OF CHAIN RETAILERS: THE CONVENIENCE STORE INDUSTRY IN JAPAN

Minami Nishikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1504-1507

USE OF ITEM RESPONSE THEORY IN MARKETING RESEARCH

Seock-Ho Kim, John Hulland, Hyo Jin Eom

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1503

DAVID VERSUS GOLIATH “DELUXE”: INNOVATIVE APPROACHES OF NICHE ENTREPRENEURS AND WHY THEY FLOURISH IN THE BIG SHADOW OF MAINSTREAM LUXURY

Fabio Duma, Maya Gadgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1494-1502

GENDER MATTERS: EXAMINING INFLUENCE OF BOLLYWOOD ON PURCHASE OF FASHION

Sanjukta Pookulangara, Tammy Kinley, Bharath Josiam, Daniel Spears, Kirti Dutta

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1491-1493

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

THE IMPACT OF MARKET ORIENTATION AND SUPPLY CHAIN ORIENTATION ON BUSINESS PERFORMANCE IN JAPANESE RETAILINGa

Yuji Sakagawa, Sami Kajalo, Fumikazu Morimura

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1483-1486

STUDY OF INNOVATION PROCESS OF CO-CREATED VALUE SUPERMARKETS IN JAPAN－THE RELATIONSHIP BETWEEN PERFOEMANCE AND “CO-CREATED VALUE AND MARKE ORIENTATION” BASED ON “HIGHLY STICKEY INFORMATION”－

Shinya Nakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1478-1482