KOREASCHOLAR

IS ARTIFICIAL INTELLIGENCE THREATENING OUR SELF- CONTINUITY? A TEMPORAL APPRAISAL AND FEELING ECONOMY PERSPECTIVE

Hector Gonzales, Diego Costa Pinto, Rafael Luis Wagner, Khaoula Kadmin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.941

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

THE IMPACT OF THEME PARK VISITORS' HUMAN CROWDING AND EMOTION: DISNEYL AND VS. CHIMELONG

Hui Luo, Zengxian Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.938

CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.936-937

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

TOWARD TRANSFORMATIVE RESILIENCE CAPACITY: SPORT INDUSTRY AND SPORT CONSUMER SPATIAL BEHAVIOR-BASED CONSUMER RESILIENCE

Changwook Kim, Seongjin Yoo, Min-Jun Kim, Sejin Ko, Jeounghak Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.933-934

SPATIAL COOPETITION AND PEER-TO-PEER ACCOMODATION PRICES

Hanna Lee, Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.931-932

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPIRICAL EVIDENCES FROM INDIA

Ritu Raj, Saurabh Verma, Sunil Kumar Yadav

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.925-929

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

CAN THE PHOENIX STILL RISE? TRAUMATIC EFFECT OF BEIRUT PORT EXPLOSION ON LEBANESE PEOPLE’S EXPERIENCES

Myriam El Khoury Malhame, Dunia Harajli, Rafal Ohme, Dorota Reykowska, Malgorzata Jakubowska

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.923

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY

Jennifer Huh, Hye-Young Kim, Garim Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE

Jinsu Park, Hye-Young Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915

THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE

Maria de Lurdes Sarmento, Cláudia Simões

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.913

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND PRODUCT PURCHASE

Adamantios Diamantopoulos, Christina Papadopoulou, Merve Vardarsuyu, Michela Matarazzo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.909

USING TRADEMARKED SYMBOLS TO ENGAGE CUSTOMERS IN THE DIGITAL ENVIRONMENT

Alexander Krasnikov, Vera Rebiazina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.908