KOREASCHOLAR

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

TOWARDS A SUSTAINABLE & GREENER TOMORROW: AN INNOVATIVE ENTREPRENEURIAL APPROACH FOR GENERATION OF GREEN ENERGY FROM BIOMASS WASTE

Neeraj Sharma, Hari Krishnan G, Rajat Agrawal

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1336

ALWAYS TRUST IN YOUR FRIENDS? CROSS-CULTURAL EFFECTS OF REVIEW SOURCE AND INCENTIVES ON TRUSTWORTHINESS AND PURCHASE INTENTION

Dionysius Ang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1331-1335

ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, Ana Lisboa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1330

AN EMPIRICAL RESEARCH ON CROSS-BORDER PARTNERSHIPS - JAPANESE COMPANIES DOING BUSINESS WITH OVERSEAS PARTNERS -

Masahiro Ito, Lin Huang, PhD

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1318-1329

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1315

B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1313-1314

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

EXPLORING THE DISPOSITIONS OF NOSTALGIA

Israel Nai, Isaac Cheah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1304-1310

THE EFFECT OF BRAND EXTENSION TYPES ON BRAND EXTENSION EVALUATIONS

Hyo Jin Eom, Patricia Hunt-Hurst, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1303

CUSTOMER-BASED ONLINE REPUTATION: A CAUSAL MODEL

Chebli Youness, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1302

CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION

Emily Ma, Aaron Hsiao, Jing (Jessica) Gao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1301

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

EXAMINING THE USE OF WEATHER FORECASTS IN DIFFERENTIAL PRICING FOR SKI RESORTS

Cindy Yoonjoung Heo, Mara Leidi, Seob Gyu Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1299

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292

FROM OFFLINE PRODUCT LAUNCH TO DIGITAL SALES PERFORMANCE

Jiang Yan, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1284-1285