KOREASCHOLAR

HOW CREATIVITY COMES OUT OF THE BLUE… OR NOT!

Béatrice Parguel, Marine Agogué

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1226

HOLISTIC ARCHITECTURAL BRANDING IN RETAIL IN A GLOCAL CONTEXT

Sophie Schueller, Alice Morath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1224-1225

MARKETPLACE GLOBALIZATION AND SHIFTING BRAND PERCEPTIONS: THE ROLE OF PERCEIVED BRAND GLOBALNESS AND CULTURAL SYMBOLISM

Timo Mandler, Fabian Bartsch, C. Min Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1223

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

EXPORT DIVERSIFICATION AND EXPORT PERFORMANCE: A CONTINGENCY- AND RESOURCE DEPENDENCY-BASED ASSESSMENT

Itzhak Gnizy, John W. Cadogan, João S. Oliveira, Asmat-Nizam Abdul-Talib

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1219

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, Jοãο S. Oliveira, Tommi Laukkanen, Vicky M. Story, Nahid Yazdani, Nathaniel Boso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1212

DOES ECONOMIC DISTANCE MATTER IN INTERNATIONAL BUSINESS TO BUSINESS RELATIONSHIPS?

Meng Wang, Flora F. Gu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1211

THE ADVERTISING APPEAL OF GENUINUITY

Brian ‘t Hart, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1210

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu, Ashish Sinha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209

LIVE WHAT YOU SPEAK AND YOU SHALL BE PROTECTED: THE INSURANCE-EFFECT OF CSR BELIEFS IN THE FACE OF A CSI CRISIS

Matthias Jaeger, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1206

PUBLIC SELF-CONSCIOUSNESS AND LUXURY BRAND ATTACHMENT

Anwar Sadat Shimul, Sean Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1205

WHEN IS CUSTOMER PARTICIPATION EFFECTIVE IN NPD STAGES: A TEST OF TWO DIFFERENT USER TYPES AND INNOVATION

Hyeyeon Yuk, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1204

TRANSNATIONAL LEISURE INVOLVEMENT AND TRAVEL MOTIVATION OF CONTEMPORARY MIGRANTS

Wei-Jue Huang, Chun-Chu Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1198-1203

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1197

INVESTIGATING TOURIST PERCEPTIONS OF WIRELESS TRACKING AT A TRAVEL DESTINATION

Sean Lee, Billy Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1191-1196

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

EXPLORING THE PSYCHOLOGICAL IMPACTS OF SERVICE RECOVERY STRATEGIES ON POTENTIAL CUSTOMERS

Elisa K. Chan, Lisa C. Wan, Maggie Y. Chu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1187-1188