KOREASCHOLAR

CONSUMER RESPONSES TO CONTROVERSIAL MARKETING COMMUNICATIONS - THE CASE OF H&M’S “COOLEST MONKEY IN THE JUNGLE” MERCHANDISE

Jenny Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

Saikat Banerjee, Bibek Ray Chaudhuri

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1016

POLITICAL STRIDES AND METAPHORS

Anjuman D Antil, Harsh V Verma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1015

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

Sofia Batsila, George Panigyrakis, Anastasios Panopoulos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1004-1014

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT

Mohsen Bagnied, Mark Speece, Ibrahim Hegazy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.981-995

THE INFLUENCE OF ONLINE TRAVEL COMMUNITIES ON TOURISM DESTINATIONS CHOICE

Ekaterina V. Buzulukova, Marina Y. Sheresheva, Svetlana M. Berezka, Ilia S. Andreev

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.967-980

CREDIBILITY OF ANTI-SMOKING MESSAGES ON THE EFFECTIVENESS OF HEALTH WARNING MESSAGES: THE MEDIATING ROLES OF PERCEIVED HEALTH AND SOCIAL RISKS

Murat Aktan, Paul Chao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.961-966

ENHANCING EXPORT PERFORMANCE OF EMERGING MARKET

Amonrat Thoumrungroje, Olimpia C. Racela

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.960

CUSTOMER ORIENTATION IN THE RUSSIAN MARKET: CHALLENGING EXISTING CONCEPTS AND MEASUREMENT MODELS

Vera Rebiazina, Maria Smirnova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.951-959

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

INTERNATIONALIZATION AND GLOBAL MARKETING OF AUTOMOBILE RECYCLING COMPANIES TO EXPAND THE WORLD’S VENOUS INDUSTRY: CASE STUDY OF KAIHOSANGYO CO.

Eiko Tomiyama

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.949

THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT

Anastasiia A.Napalkova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948

IMPLEMENTING CREATIVITY AND INNOVATION IN SUSTAINABLE FASHION PRODUCT DEVELOPMENT PRACTICE

Helen Goworek, Lynn Oxborrow

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.941

INNOVATIVE BUSINESS MODELS AND SUSTAINABILITY ENTREPRENEURSHIP: CASE OF THE RUSSIAN ECOPRENEURIAL FIRMS

Tatiana Ershova,, Elena Gafforova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.938-940

EMBEDDING INNOVATIVE INTERNET-BASED COMMUNICATION TOOLS INTO BUSINESS MODEL: LONGITUDINAL QUANTITATIVE STUDY

Kolesnik Nadezda, Tretyak Olga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937

USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES

Alena I. Morozova, Aleksandr G. Rozhkov

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.935

LINKING BUSINESS MODEL AND MARKETING RESEARCH FOR SUCCESSFUL BUSINESS MODEL INNOVATION

Denis Klimanov, Olga Tretyak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.930-934

THE INFLUENCE OF THE SHARING PLATFORM SOCIALIZATION ON THE CONSUMERS’ INTENTION TO PARTICIPATE -- TRUST AS AN MEDIATOR

Peng Zou, Di Huo, Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.927-929

SUCCESS FACTORS IN THE FRONT END OF INNOVATION

Alexander Vélez, Jose M Barrutia, Carmen Etxebarria

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.926