KOREASCHOLAR

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

THE RELATIONSHIP OF NETWORK TIE AND BREAKTHROUGH INNOVATION: IMPLICATIONS OF STRONG AND WEAK TIE POSITION

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.920-923

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919

THE ROLE OF PERCEIVED BRAND TRAITS IN INTERACTIVE CSR ADVERTISING AND CONSUMER ENDORSEMENTS ON FACEBOOK

Anne-Marie van Prooijen, Jos Bartels

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917

FACTORS DRIVING CONSUMERS TO PURCHASE ETHNIC APPAREL: THE CASE OF HANFU

Zahra Pourabedin, Feng Qilin, Vahid Biglari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.916

A STUDY ON THE EFFECTIVE STRATEGY OF CONNECTING LIVE HOME SHOPPING AND REAL-TIME COMMUNICATION SERVICE

Jong-Kuk Shin, MinKyung Moon, Min-Sook Park, JaeHun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.913-915

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911

THE INSTAGRAM EFFECT: EXPLORING CONSUMERS’ SHOPPING BEHAVIOR AND ITS IMPACT ON PURCHASE INTENTION

Sanjukta Pookulangara, Jacqueline Parr, Lindsey Tanoff, Kimberly Nix

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.906

POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM

Yang Sun, Hector Gonzalez-Jimenez, Shenghui Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905

EVOLUTION OF DIGITAL MARKETING: THEORY AND PRACTICE FROM KEY RESOURCES

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.903

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902

EFFECTS OF EXPERIENTIAL MOTIVATION AND CUSTOMER ENGAGEMENT ON CUSTOMER VALUE CREATION AND SHOPPING BEHAVIOR

Myoung-a An, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.895-896

CAPTURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: THE POWER OF SOCIAL COMMUNITIES’ ACTIVATION WORDS

Richard Gruss, Eojina Kim, Alan Abrahams, Yuuyun Song, Daniel Berry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.894

ARE PEOPLE MORE LIKELY TO MISBEHAVE DURING TRAVEL? THE MEDIATION EFFECT OF PERCEIVED SOCIAL CONTROL

Chloe Y. QIU, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.893

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

CAPTURING VALUE FROM SHARING: THE INTERPLAY AMONG INTRINSIC AND EXTRINSIC PRODUCT CUES IN PEER-TO-PEER TRANSPORTATION SHARING DEMAND

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891

EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT

Luca Buccoliero, Elena Bellio, Giulia Crestini, Elisa Solinas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.873-890

ASYMMETRIC EFFECTS OF CONSUMER GENERATED CONTENT ON CUSTOMER SATISFACTION OF HOTEL CUSTOMERS

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.871-872

GROUP SIZE EFFECT IN NEW PRODUCT CROWDFUNDING

Meixiang Cui, Jeonghye Choi, Jaeyoung Lee, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.870