KOREASCHOLAR

MARKET SHAPING - CREATING VALUE THROUGH EFFORT REDUCTION

Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1247

ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS

Zebulon Dwyer, Rajesh Rajaguru, Lin Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1245-1246

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1244

EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW

Hyuck-soo Cho, Sosun Lim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1226-1243

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION

JinHo Yun, Eun-Ju Lee, Bo-yong Park, Kyoungseob Byeon, Hyunjin Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1203-1205

DO INSTAGRAM INFLUENCERS NEED TO BE PERFECT? THE CHANGING ROLE OF SOCIAL NORMS ON THE EFFECTIVENESS OF INFLUENCERS

Yoon-Na Cho, Mivena Panteqi, Charles Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1192-1202

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae, Taehee Lee, Jihyo Kim, Sijun Sung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1189-1191

“INSPIRATION MECHANISM BETWEEN SOCIAL MEDIA INFLUENCERS AND CONSUMERS”

Chung-Wha Chloe Ki, Sangsoo Park, Youn-Kyung Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1181-1188

SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Jelena Filipovic, Maja Arslanagic Kalajdzic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1169

UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS

Pattanapong Tiwasing, Matthew Gorton, Steve Quarrie, Jelena Filipovic, Ratko Bojovic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1164-1168

RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE

Chih-Ling Liu, Katerina Karanika

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1149-1163

AN EXPLORATIVE STUDY OF PSYCHOLOGICAL FACTORS IMPACTING LITTERING BEHAVIORS

Anran Zhan, Bo Pang, Jeawon Kim, Tuyet-Mai Nguyen, Phong Tuan Nham

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1143-1148

INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE

Sang-Hoon Kim, Jisu Yi, Youseok Lee, Jungmin Suh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1142

TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS

Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1140-1141

EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

Amé lia Brandã o, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1136-1139

INVESTIGATING CONSUMER PURCHASE INTENTION OF ETHICALLY PRODUCED FASHION PRODUCTS

Jiyeon Kim, Joohyung Park, Hannah Weiner

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1131-1135

THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY

Juhee Song, Takeshi Moriguchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1126-1130

FINANCIAL GOAL AND TIME HORIZON: THE EFFECTS OF ECONOMIC AND PSYCHOLOGICAL DETERMINANTS ON LIFE INSURANCE CONSUMPTION

Heejung Park, Hyoseok Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1122-1125