KOREASCHOLAR

“MY OWN DESIGN IS BETTER”：A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN

Zhiqi Dong, Shiquan Wang, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.869

HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Woohyun Lee, Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868

THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND VALUE CO-CREATION: THE MOTIVATIONAL PROCESSES INVOLVED IN THE RELATIONSHIP

Chan Hsiao, Yi-Hsuan Lee, Hao-Hsin Hsu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.864-865

EXPLORING THE INFLUENCE OF MULTIPLE TECHNOLOGY-BASED SELF-SERVICE CHANNEL EXTENSIONS ON CROSS-BUYING INTENTION

Michael, Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863

“I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION

Doori Song, Dong Hoo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.862

ON THE EFFECT OF EMOTIONAL UNCERTAINTY ON PREDICTED UTILITY AND FORECASTING ERROR: THE UNCERTAINTY-PREDICTION ASYMMETRY (UPA) HYPOTHESIS

Athanasios Polyportis, Flora Kokkinaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.857-861

HOW MY CHILD INFLUENCES WHAT I BUY FOR MYSELF: CHILDREN’S INFLUENCE ON PARENTS’ PERSONAL PURCHASES

Alisara Rungnontarat CHARINSARN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.843-856

THE HOTEL INDUSTRY VS. ONLINE TRAVEL AGENCIES: FOREVER FOE?

Sun-Young Park, Jonathan P. Allen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.837-842

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

IT MIGHT NOT BE PERFECT… BUT IT IS THE BEST GIFT EVER!

Ines Branco-Illodo, Teresa Heath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.833-834

CONSUMPTION AND CULTURAL CAPITAL FOR SELF-PRESENTATION IN THE WORKPLACE

Connie Mak, Andrea Davies, Christiana Tsaousi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.832

CONSUMER EXPERIENCE AS A RELATIONSHIP BETWEEN SKILLS AND ENVIRONMENTAL AFFORDANCES: AN EMBODIED APPROACH

Ali Yakhlef

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.831

HOW DECLUTTERING AND ORGANIZING ENHANCE CONSUMERS’ HAPPINESS? A MULTICULTURAL EXPLORATION THROUGH THE KONMARI METHOD

Charlotte Gaston-Breton, Hsin-Hsuan Meg Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.830

THE DESIRE FOR A NEW FACE: THE EMERGENCE OF COSMETIC SURGERY TOURISM IN CHINA AND THE TRANSFORMATION OF SOUTH KOREAN NATIONAL IDENTITY

Hyun Jeong Min, Eric Ping Hung Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.824-829

AN EXPLORATIVE STUDY OF INNOVATIVE ENTREPRENEURSHIP IN A HOSPITALITY STARTUP CONTEXT

Jeou-Shyan Horng, Chang-Yen Tsai, Chih-Hsing Liu, Sheng-Fang Chou, Da-Chian Hu, Shang-Yu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.819-823

PERFECT PITCH: APPEARANCE IN ENTREPRENEURIAL PITCHING

Elina Koivisto, Mikael Paaso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.818

EXPERT CONCEPTS OF INNOVATION AND ENTREPRENEURSHIP IN HOTELS

Jeou-Shyan Horng, Chang-Yen Tsai, Yu-Chun Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.815-817

CONSUMERS’ SOCIOECOMONONIC WOLRDVIEW AND CONSUMPTION PHENOMENA

Hyun Young Cho, Seungwoo Chun, Joo-Hyoung Ji, Joon Woo Park, Chunduk Hwang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.810-814

ZOOM-IN, ZOOM-OUT: THE CONGRUENCE EFFECT BETWEEN DYNAMIC DISTANCE AND GEOGRAPHIC DISTANCE ON TRAVEL DESTINATION RECOMMENDATION

Kacy Kim, Qian Xu, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.802

THE CUSTOMER ENGAGEMENT CONSTRUCT IN THE CONTEXT OF HOSPITALITY AND TOURISM: A SYSTEMATIC LITERATURE REVIEW

Noppadol Manosuthi, Maroun Aouad

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.801