CONSUMER SIGNALING IN GIFT GIVING
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113
EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1112
CO-CREATION EXPERIENCE IN PEER WORK GROUPS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1106-1111
DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1105
CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1090-1104
A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1089
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088
THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1080-1084
MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079
THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065
INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064
IDENTIFYING INTERACTIVE VALUE FORMATION IN A PEER-TO-PEER SHARING : A TEXT-MINING APPROACH
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1057-1062
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1049-1053
THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048
LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047