KOREASCHOLAR

THE EFFECT OF ONLINE AND OFFLINE APPEARANCE TO THE LOCAL FOOD CONSUMPTION IN MILLENIALS GENERATION

Dina Dellyana, Dio Wibowo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.800

ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE?

Flavio Tiago, José Manuel Veríssimo, Teresa Borges-Tiago, Tiago Silva

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.798-799

SOCIAL ENTERPRISE – THE RISING STAR OF CUSTOMER WELL-BEING?

Verena Batt, Mareike Falter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.797-809

DOES PHOTO SHARING VIA SNS REDUCE OR ENHANCE TRAVEL ENGAGEMENT AND ENJOYMENT?

Akinori Ono, Ryosuke Shimizu, Yongyi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.797

BACK TO THE ROOTS - THE INFLUENCE OF CHILDHOOD ENGAGEMENT ON HOSPITALITY SERVICE FAILURE EVALUATION

Marie-Christin Papen, Florian U. Siems, Werner H. Kunz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.796

THE EFFECT OF SCARCITY INFORMATION ON EVALUATIONS OF IMPORTED FOODS

Jungkeun Kim, Euejung Hwang, Jae-Eun Kim, Yuri Seo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.795

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

A QUALITATIVE APPROACH TO UNDERSTANDING SELF-CONSTRUAL

‘Ilaisaane M.E. Fifita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.793

THE ASIAN MILLENNIAL COSMOPOLITANS IN TAIWAN NIGHT MARKET

Kezia Sarah Abednego, Faye Jufei Kao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.788-792

BEHAVIOR ON AND PERCEPTION OF TRAVEL WEBSITES OF MAINLAND CHINESE TOURISTS

Alex Mo, Barry Mak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.777-795

THE REVITALISATION OF A CRAFT ECONOMY: THE CASE OF SCOTTISH KNITTING

Jade Halbert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.776-787

INSTAGRAM IMPACT ON DESTINATION MANAGEMENT ORGANIZATION

Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual, Andrea Ollo-López

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.775-776

RACIAL MICROAGGRESSIONS IN THE RETAIL ENVIRONMENT: THE EXPERIENCE OF ASIANS IN AMERICA

Heejin An, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.774

CONSUMER DISPOSITIONS IN MULTICULTURAL CONTEXTS: A FRAMEWORK PROPOSITION

Mariana Bussab Porto-da-Rocha, Sergio Garrido Moraes, Miriam Taís Salomão, Vivian Iara Strehlau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.773

THE INFLUENCE OF COUNTRY OF ORIGIN ON PURCHASE INTENTION WITH SPECIFIC REFERENCE TO APPAREL FITTING

A. Rashid, L. Barnes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.769-772

COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY

Alessandro De Nisco, Maria Rosaria Napolitano, Michela C. Mason, Giampaolo Viglia

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.767-768

A REFLECTION ON THE BENEFITS OF REVITALISING THE TEACHING CONTENT AND STYLE OF THE RENOWNED MABEL FLETCHER COSTUME COURSE TO RE-SKILL THE COSTUME MAKING PROFESSION: AN EARLY STAGE RESEARCH PROJECT

Elizabeth Garland

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.761-775

THE REVITALIZATION OF THE SERVICE PHILOSOPHY OF OMOTENASHI IN THE JAPANESE HOSPITALITY INDUSTRY

Yoshinobu Sato, Mark E. Parry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.760

IDENTITY AND CONSUMER PREFERENCES OF TRANSYLVANIAN HUNGARIANS

Annamária Sasné Grósz, Zoltán Veres

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.755-766

THE SEAT OF THE SOULAND THE SOUL OF THE SEAT: VALUING THE ART OF THE TRADITIONAL UPHOLSTERER

Tracy Cassidy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.749-759