KOREASCHOLAR

CONSUMER SIGNALING IN GIFT GIVING

Thammasat Business School, Theeranuch Pusaksrikit

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR

Mijeong Noh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1112

CO-CREATION EXPERIENCE IN PEER WORK GROUPS

Alondra Natalia Medina Olivares, Carmen-Maria Albrecht

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1106-1111

DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?

Jae Min Jung, Cailin Kuchenbecker, Guerillmo Marquez, Mitchell Pickering

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1105

CONTEXTUALIZING THREE PHASES OF MARKETING IN AN EMERGING MARKET CONTEXT

Helen Inseng Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1090-1104

A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL

Sunaina Kapoor, Saikat Banerjee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1089

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -

Junji Miyamoto

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1080-1084

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064

IDENTIFYING INTERACTIVE VALUE FORMATION IN A PEER-TO-PEER SHARING : A TEXT-MINING APPROACH

Hyunsu Kim, Hyejo Hailey Shin, Kevin Kam Fung So

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1057-1062

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055

USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP

Xiaoning Liang, Guoxin Li, Fadong Chen, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1049-1053

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047