KOREASCHOLAR

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY

Jinsoo Kim, Kyoung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1034

THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS

Bingcan Li, Yasha Cao, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1033

SCALE DEVELOPMENT AND VALIDATION OF CONSUMER ENGAGEMENT WITH TECHNOLOGY

Eric Shiu, Dian Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1032

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM

Helena Rodrigues, Kenza Snoussi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1030

HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1029

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1027

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT

Vera Rebiazina, Alexander Krasnikov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1026

FROM CANVAS TO COUTURE: THE INFLUENCE OF ARTIFICATION ON LUXURY BRANDING

Marta Massi, Andrea Rurale, José I. Rojas-Méndez, Andrea Vocino, Alessandra Ricci

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1025

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1024

UNPACKING ONLINE GROCERY CARTS: A MISSION-BASED APPROACH TO SHOPPING TRIP SEGMENTATION

Marc Pocsay, Qiwei Han, Maximilian Kaiser

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1023

UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION

Danita van Heerden, Jade Verbeek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1021-1022

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1020

THE IMPACT OF SUSTAINABLE COMMUNICATION ON CONSUMERS’ATTITUDE CHANGE TOWARDS BRAND

Lan Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1019

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1016

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE

Wang Yeunju

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1015

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1014