KOREASCHOLAR

THE POWER OF CHRISTMAS CAMPAIGNS TO BUILD STRONG BRANDS

Marta Blazquez Cano, Helen McCormick

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1072

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Athanasios Poulis, Anastasios Panopoulos, Prokopis Theodoridis, Ann-Kathrin Schmitt

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1070

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

IDENTIFYING AND TESTING ON-SITE STIMULI AT INDUSTRIAL HERITAGE TOURISM DESTINATIONS IN THE DIGITIZATION CONTEXT

Qiushi Gu, Wanting Liu, Minglong Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1066

THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

Julia Eschenbacher, Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1065

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1064

THE IMPACT OF CO-CREATION ON PSYCHOLOGICAL WELL-BEING AND FUTURE CO-CREATION INTENTION: A CROSS-COUNTRY COMPARISONS BETWEEN UNITED KINGDOM, CANADA, AND AUSTRALIA

Kai-Yu Wang, Wen-Hai Chih, Hope Wilfred Banda, Dinarti Tarigan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1063

"HAVE YOU ENJOYED A MEAL SERVED BY A ROBOT?" - CONSUMERS' RESISTANCE TO THE USE OF ROBOTICS AND SERVICE AUTOMATION IN RESTAURANTS

Joanna Santiago, Flávio Tiago, Teresa Borges-Tiago

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1062

EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC

Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Raffaele Donvito, Milena Vainieri, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1060-1061

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

EFFECTS OF SOCIAL MEDIA POSTING ON EXPERIENTIAL ASPECTS OF MATERIAL PRODUCTS AND LIKING OF THEM

Seunghyeon Cho, Jeonghwa Seo, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1057-1058

EFFECTS OF RESIDENTIAL MOBILITY ON TRUST IN THE DIGITAL CONSUMPTION CONTEXTS

Jeonghwa Seo, Sujeong Hong, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1055-1056

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

FUNCTIONALITIES OF THE KOREAN CIVIL DEFENSE UNIFORM IN THE WAKE OF NEW RESPONSIBILITIES AND ROLES OF THE CIVIL DEFENSE

Junghwan Lee, Soyoung Park, Juil Song, Jungyoon Cho, Jihye Yu, Eunju Ko, Yaewon Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1049-1050

DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES

Eunju Ko, Jihye Yu, Sanghyun Park, Eunyoung Park, Junghwan Lee, Soyoung Park, Yaewon Park, Kyunghoon Kim, Juil Song, Jungyoon Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1047-1048

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1046