KOREASCHOLAR

OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS?

Weixi Kou, Franck Celhay, Peiyao Cheng, Mathieu Kacha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.907

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

EXAMINING AFRICAN MILLENNIALS' INTERACTION WITH RETAILING AND DISTRIBUTION CHANNELS IN THE NEW DIGITAL AGE-THE REALITIES

Tendai Chikweche, James Lappeman, Paul Egan, Hossain Mohammed

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.903-904

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS

Pilsik Choi, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.895

GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?

Risqo Wahid, Joel Mero, Paavo Ritala

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.893-894

EXTRACTING OFFLINE RETAIL SHOPPING PATTERNS: OLLABORATIVE FILTERING WITH RESTRICTED BOLTZMANN MACHINES

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.888-892

THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS

Guoxin Li, Hao Wu, Bo Lu, Yangfang Niu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.887

NEW PRODUCT INTRODUCTION VIA SOCIAL MEDIA INFLUENCER

Zhenhao Li, Liping Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.886

ADVERTISING IN THE METAVERSE

Yao Yao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.885

CAN VIRTUAL INFLUENCERS BECOME AN INSPIRATION FOR PERFORMANCE SPORTSWEAR BRANDS?

Jomar Duchain, Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.883-884

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANGEMENTS AND SOCIAL DISTANCING SIGNAGES

Jie Meng, Ying Feng, Mingjie Ji, Brian King

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.881-882

THE EFFECT OF WARRENTY ON PRODUCT EFFICACY

Moty Amar, Itzik Gnizy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.880

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

Connie MAK

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.874-875

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G, Reza Salehnejad, Ronald Ramlogan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.868-873

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866