KOREASCHOLAR

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.912-918

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY

Jeeyeon Kim, Alex Jiyoung Kim, Wooyong Jo, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.907-908

CONSUMPTION INTEREST OF THE ELDERLY

Koji Sugimoto

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.905-906

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.901-902

BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY

Joonheui Bae, Dong-Mo Koo, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.900

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

INVESTIGATING ANTECEDENTS OF BRAND VALUE CO-CREATION BEHAVIORS IN SOCIAL MEDIA BASED BRAND COMMUNITIES

Kai-Yu Wang, Yu-Ping Wu, Wen-Hai Chih

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.896

THE EFFECT OF PERSONALIZED CHATBOTS

Jeong-Bin Whang, Boreum Choi, Jong-Ho Lee, Ji Hee Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.894-895

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

Henny Puspita, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.891-893

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.880-881

WEB—SIGHTS OF WEBSITES: CAPTURING THE ESSENCE OF CROSS-CULTURAL COMPETENCE AND DIVERSITY AWARENESS IN GREEK TOURISM PORTALS

Maria Matiatou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.862-879

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

COLLABORATIVE SALES FORCE AUTOMATION TOOLS – DRIVERS AND CHALLENGES

Tommi Mahlamä ki, Sebastian Toukola

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.857-858

DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.851-856

VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS

Billy Sung, Kevin Teah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.849-850

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.844-848