KOREASCHOLAR

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697

APPLYING BIOMETRIC METHODS TO UNDERSTAND LUXURY CONSUMERS’ EMOTIONAL RESPONSES

Billy Sung, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.696

BRAIN RESPONSES TO DIGITAL MUSIC: AN FNIRS STUDY

Eun-Ju Lee, Kyeong Cheon Cha, Minah Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.693-695

SHELF-BASED SCARCITY & SHELF ORGANISATION: IMPACT ON CONSUMER PERCEPTIONS FOR LUXURY CHOCOLATE

Siobhan Hatton-Jones, Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.692

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

UNCOVERING A LOCAL TREND IN CONSUMER EYE-TRACKING DATA – APPLICATION OF SINGULAR VALUE DECOMPOSITION IN ANALYZING GAZE SEQUENCE DATA

Nobuyuki Fukawa, Yanzhi Zhang, David W. Stewart, John Burkardt

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.690

EXAMINING THE 4RS OF EMPLOYEE GREEN BEHAVIOR

Cristina Ciocirlan, Diana Gregory-Smith, Danae Manika, Victoria. K. Wells

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.689

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688

EFFECTS OF CONSUMER PERCEPTIONS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CORPORATE BRAND EQUITY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.686-687

DO THEY BELIEVE IT? THE INFLUENCE OF CORPORATE TRANSPARENCY ON CONSUMER RESPONSIBILITY AND SKEPTICISM

Nina Bürklin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.685

HELPING SPORT MANAGEMENT TO PROTECT CORPORATE SOCIAL RESPONSIBILITY

Anne-Marie Sassenberg

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.679-684

#SPONSORED: DETERMINANTS OF PERSUASIVE INSTAGRAM POSTINGS INCREASING MESSAGE CREDIBILITY AND POSITIVE RESPONSES TOWARD THE SPONSORED BRAND

Lindsey Tanoff, Kiseol Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.678

CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA: FROM THEORY TO PRACTICE

Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou, Bruno Godey

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.677

DO TEXT OR PHOTO MATTER FOR THE MARKETING PERFORMANCE OF SOCIAL MEDIA MESSAGE?

Chin Yi Fang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.676

THE IMPACT OF FREQUENCY AND SPACING OF BRAND-GENERATED CONTENT ON THE DYNAMICS OF CONSUMER INTERACTION ON BRANDS’ FACEBOOK PAGES

Evaldas Jankauskas, Abhishek Nayak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.671-675

A COMPARISON OF SOCIAL CAPITAL SCALES IN AN ONLINE COMMUNITY CONTEXT

So Won Jeong, Sejin Ha, Kyu-Hye Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.669-670

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

“THERE’S NO OTHER WAY!”: HOW PERCEIVED BEHAVIORAL CONTROL AFFECTS TRUST TO PURCHASE IN SOCIAL MEDIA STORES

Agung Sembada, Koay Kian Yeik

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.667

PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Yang Song, Valérie Livia de Jongh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.666

DIGITAL COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY: PECULIARITIES AND PERCEPTIONS WITHIN LUXURY FIRMS

Fabrizio Mosca, Cecilia Casalegno, Chiara Civera

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.659-665