KOREASCHOLAR

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.704-709

THE DOWNTURN OF CHINSE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY

Pei Zhang, Min Young Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703

SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK

Kyoung Tae Huh, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.698-699

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR

Dayun Jeong, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.693-694

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.688-692

HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.686-687

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY

MONICA MENDINI, SALVATORE MAIONE

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.671-676

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

LUXURY BRANDS AND CONSUMERS: THE NEW WAY

Serena Rovai, Cecilia pasquinelli, Ian PHAU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.655-665

OPERA AS LUXURY IN CULTURE: THE IMPACTS OF DIGITAL INNOVATION

Nicola Bellinin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.650-654

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19

Jisu Ko, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.645-646

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.637-638