KOREASCHOLAR

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

WHY DOES USAGE FREQUENCY INFLUENCE THE INTENTION TO REUSE MEMBERSHIP SERVICE? THE MODERATING ROLE OF REGRET AND GUILT

Sunghyun Jang, Sebum Park, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.597

THE RELATIONSHIP BETWEEN TOURIST VALUE AND PSYCHOLOGICAL CARRYING CAPACITY AT KOH LANTA, KRABI, THAILAND

Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.596

DETERMINANTS OF WILLINGNESS TO PAY FOR TRADITIONAL BUNDLES

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.595

NUTRIENT CONTENT CLAIM AND CONSUMER DECISION MAKING

Otto Afiuc, Michael Nkrumah, Frederick Owusu Sarpong, Kofi Osei-Frimpong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.594

THERAPEUTIC BUYING: A TEMPORARY RELIEF FOR AN EMOTIONAL DISEQUILIBRIUM AMONG WOMEN IN MUMBAI

Krupa A Rai, Ajoy S Joseph, Shrinivasa Mayya D

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.592-593

FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Younghwa Lee, Sukki Yoon, Kacy Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.591

ME, MYSELF, AND I: THE IMPACT OF SELF-CONSTRUAL AND IMAGECONGRUENCE ON CONSUMER PURCHASE INTENTION TOWARDS SUSTAINABLE GOODS

René Versteegh, James E Richard, Michelle Renton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.585-590

THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES

Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Vesna Žabkar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.584

COMPARATIVE ANALYSIS OF RUSSIAN AND GLOBAL MARKETING MODELS ON THE RUSSIAN MARKET

Oksana Yuldasheva, Julia Solovjova, Gleb Khalikov, Marko Mäki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.578-583

FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577

ANTICIPATED EXPERIENCE OF GLOBAL BRAND: THE ROLE OF BRAND POPULARITY

Ibrahim Abosag, Barbara Čater, Vesna Žabkar, Anthony Grimes, Oleskii Bekh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.576

MESSAGE ASSERTIVENESS AND PRODUCT DISCOUNTS IN SUSTAINABILITY PERSUASION: COMPARISONS AMONG AMERICANS AND KOREANS

Dongwon Choi, Hyejin Bang, Yeonshin Kim, Tae Hyun Baek, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.575

SPOILED ROTTEN: REPETITIVE PREFERENTIAL TREATMENT AND CONSUMER RETALIATION INTENTION

Yi Li, Elena Fumagalli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.574

THE IMPACT OF TOURISM DESTINATION IMAGE AND TOURISTS’ SELF-CONCEPT CONGRUITY ON INTENTION TO VISIT

Qi Yao, Dan Zhang, Guoqun Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.573

THE IMPACT OF COMPARATIVE PRICE ON CONSUMER TOLERANCE FOR SERVICE FAILURE

Hailong Yang, Yuanyu Zhang, Liangjing Che

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.572

THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS

Siyu Gong, Guanghua Sheng, Fang Xie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.571

THE METHODOLOGY OF STUDYING VIEWERS’ PERCEPTION OF AN ANIMATED CHARACTER USING PSYCHOPHYSIOLOGICAL APPROACHES

Natalia V. Galkina, Anna A. Naumova, Marina Y. Sheresheva

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.568-570

BRAIN POTENTIALS OF ONLINE CONTENT EMOTIONALITY ON SOCIAL MEDIA

Yujing Huang, Jia Jin, Hao Ding, Yizhou Shao, Bonai Fan, Qingguo Ma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.567

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566