KOREASCHOLAR

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

MULTI-BRAIN NETWORK ACROSS CONSUMERS’ RIGHT INFERIOR FRONTAL GYRUS PREDICTS THEIR ATTITUDES TOWARD ADVERTISING

Tao Liu, Xingchen Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.554-558

THE ROLE OF MUSICAL PRIMING IN INDUCING BRAND RECALL IN TV COMMERCIALS

Gabriel Levrini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.551-553

THE INFLUENCE OF MULTI-MODAL SENSORY PRIMES ON CONSUMERS’ EVALUATION OF GREEN PRODUCTS

Jen-Hsien Hsu, J. Joško Brakus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.550

SEEING IS REMEMBERING? THE ROLE OF ATTENTION IN AUDIENCE MEMORY FOR PRODUCT PLACEMENT

Sigen Song, Bin Xuan, Guoxin Ma, Wei Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.549

APPLYING MARKETING TO WILDLIFE CONSERVATION: A NEW APPROACH

Patricia David, Sharyn Rundle-Thiele, Bo Pang, Kathy Knox, Joy Parkinson, Felix Hussenoeder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.548

THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.547

ECLIPSING REEXAMINED: THE CONDITIONS UNDER WHICH THE NEGATIVE EFFECTS OF CELEBRITY ADVERTISEMENT ARE SUPPRESSED

Nonoko Ikuji, Mana Nagasaki, Yuumi Ogura, Mai Kikumori

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.546

LEGITIMACY AND SINCERITY AS LEVERAGING FACTORS IN SOCIAL SPONSORSHIP: AN EXPERIMENTAL INVESTIGATION

Alain d’Astous, François Carrillat, Audrey Przybysz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.545

A MULTI-HIERARCHICAL ANALYSIS OF ONLINE SERVICE RECOVERY

Tzu-En Lu, Yi-Hsuan Lee, Chan Hsiao, Jer-Wei Hsu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.544

SOCIAL MEDIA PLATFORMS IGNITING COSMETICS INTEREST AMONG FEMALE GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Ashley Biack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.535-543

ENGAGING WITH CONSUMERS AT SOCIAL MEDIA SITES: THE MEDIATING ROLE OF PSYCHOLOGICAL BRAND OWNERSHIP

Hua Chang, Lingling Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.534

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

FOOD TRUCK OPERATORS PROVIDE BUSINESS INSIGHTS

Sandipan Sen, Katrina Savitskie, Sampath Ranganathan, John R. (Rusty) Brooks

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.530

INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING

Do Yuon Kim, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.528-529

ATTRACTING JOB CANDIDATES THROUGH INFORMATION ABOUT A COMPANY’S ETHICALITY: THE EFFECTS OF CERTIFICATION AND EWOM

Victoria-Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski, Hongfei Liu, Micha Strack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.527

TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.525-526

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

THE IMPACT OF HOTEL EMPLOYEES’ EMOTIONAL INTELLIGENCE ON CUSTOMER COMPLAINT HANDLING

Ningning Xing, Lingling Xu, Henry Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.519