KOREASCHOLAR

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh, Ph.D

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.527-528

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Yongdan Liu, Matthew Tingchi Liu, Ziying Mo, Kai Lam Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.526

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY

Fabio Duma, Pirmin Studer

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.493-499

ON THE INFLUENCE OF MODEL ETHNICITY IN POTENTIALLY OFFENSIVE CROSS-CULTURAL ADVERTISING

Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.491-492

HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?

Jan Hermanns, Hector Gonzalez-Jimenez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.485-490

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES

David Bourdin, Christina Sichtmann

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

EMOJIS AND BRAND SELF-REPRESENTATION: A TEXT ANALYTICS APPROACH

Xiaowei Wang,, Mingming Cheng, Shanshi Li, Ruochen Jiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.459-464

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.457-458

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.456

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451