KOREASCHOLAR

ENGAING CUSTOMERS WITH BRAND IN SOCIAL MEDIA BASED ONLINE COMMUNITIES

Zoya Khan, Abdul Rehman, Jaweria Tariq

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.518

EMOTION, COMPENSATION AND CUSTOMER ENGAGEMENT: EVIDENCE FROM LUXURY HOTELS IN CHINA

Doris Chenguang Wu, Namho Chung, Zhaohan Hua, Hee Chung Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.510-517

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

US CVBS AND MEETING PLANNERS, DO THEY REALLY ENGAGE WITH EACH OTHER? CUSTOMER ENGAGEMENT IN THE CONTEXT OF EVENT INDUSTRY

Jumyong (Stephen) Lee, Sun-Hwa (Sunny) Kim, Bomi Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.508-505

ENGAGING CUSTOMERS IN CREATING DESTINATION IMAGE OF HOT SPRING HOTELS IN JAPAN: ADDED VALUE AND BEHAVIORS

Yasushi Kyutoku, Chih-Lun (Alan) Yen, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.506-507

THE MYTH OF THE SOCIAL CONSUMER – IMPACT OF INDIVIDUALISM ON PRICE INCREASE FAIRNESS

Doreen Pick, Stephan Zielke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.504-505

REGAIN MANAGEMENT IN PROFESSIONAL SERVICE FIRMS: STATUS QUO AND CHALLENGES

Doreén Pick, René R. Schleus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.503

RELATIONAL KNOWLEDGE STORES, ORGANIZATIONAL AMBIDEXTERITY, AND ECO-INNOVATION IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE MODERATING ROLES OF RELATIONAL CAPITAL

Kuo-Hsiung Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.502

THREE KINDS OF ANTHROPOMORPHIZED BRANDS AND CONSUMER PREFERENCE: MEDIATING EFFECTS OF INSTRUMENTAL AND TERMINAL MATERIALISM

Akinori Ono, Masaki Aiba, Koshi Takeda, Hanako Hokari, Tetsuya Ichikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.501

EXPERIMENTS IN EMOTION, CO-CREATION AND TRUST

Marco Luccini, Roger Marshall, Drew Franklin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.500

INCORPORATING PUBLIC POLICY, REGULATORY, AND LEGAL ISSUES INTO THE MARKETING CURRICULUM

Steven W. Kopp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.499

ETHICAL CONSUMPTION REVISITED THROUGH THE ENVIRONMENTAL, SOCIAL, AND LEGAL DIMENSIONS

Ilenia Bregoli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.492-498

DO MORAL EMOTIONS MAKE PEOPLE RESPONSIBLE CONSUMERS? A PRELIMINARY INVESTIGATION OF INCIDENTAL GUILT AND SHAME

Maggie Y. Chu, Frederick H.K. Yim, Lisa C. Wan, Elisa K.Y. Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.491

FROM VULNERABILITY TO MATURITY: DEBT NORMALIZATION AND FINANCIAL SOCIALIZATION OF YOUNG CONSUMERS

Sandra Awanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.489-490

THE ETHICAL CONSUMER AND THE USE OF MAFIA STEREOTYPES IN MARKETING. A STUDY INTO CONSUMERS’ ATTITUDES AND WILLINGNESS TO BUY

Ilenia Bregoli, Francesca Ceruti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.488

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487

THE ROLE OF IMPLICIT THEORIES AND EFFORT IN THE EVALUATION OF PRODUCTS MADE OF RECYCLED MATERIALS

Alessandro Biraglia, J. Joṡko Brakus, Ambra Brizi, Lucia Mannetti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.481

HEURISTICS AND BIASES: IMPLICATIONS AND SOLUTIONS FOR MARKETING RESEARCH AND PRACTICE

Cuong Pham, Bo Pang, Julia Carins, Sharyn Rundle-thiele

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.480

THE EFFECTS OF BACKGROUND COLORS ON CONSUMERS’ HAPTIC EVALUATIONS AND PRODUCT PREFERENCES

Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.476-479

HYBRID NATURE OF CONSUMERS IN THE COMMODITY FOOD MARKET AS REVEALED BY DIFFERENCES IN DESIRED CHARACTERISTICS DEPENDENT UPON FOOD CHOICE

Erina Yoshida, Yasushi Kyutoku, Miho Aizawa, Yuko Minami, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.471-475