KOREASCHOLAR

PRICING STRATEGY BASED ON DEGREE OF UNCERTAINTY AND CONSUMER TYPES

Sarang Go, Kyowon Seo, Byungdo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.470

THE PARADOX OF PARODY: DISRUPTIONS OF NEW SOCIAL MEDIA CONTENTS

Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.469

THE POTENTIAL IMPLEMENTATION OF THE INDUSTRY 4.0 TECHNOLOGY WITHIN FASHION LUXURY PRODUCTION. OPINIONS FROM A MANAGERIAL POINT OF VIEW AND CUSTOMERS PERCEPTIONS

Fabrizio Mosca, Emily La Rosa, Chiara Civera, Cecilia Casalegno

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.464-468

CONSUMERS’ PERCEPTION OF E-TAILORED FASHION MARKETING – A CROSS-CULTURAL COMPARISON BETWEEN CHINA AND UK

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.463

CULTURES AND COUNTERFEITS ARE NOT CREATED EQUAL: CONSIDERATION OF COUNTERFEITS DIFFERS ACROSS CULTURES

Steven Chan, Nelson Amaral

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.461-462

CONSUMER ARROGANCE: A CROSS-CULTURAL VALIDATION IN TURKEY AND ROMANIA

Betul Balikcioglu, Muzeyyen Arslan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.460

THE END OF ASPIRATION? HOW CHINESE CONSUMERS STILL VALUE ASPIRATIONOVER AUTHENTICITY INBRANDING

Fernando Fastoso, Héctor González-Jiménez, Siqi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.459

THE ROLE OF COUNTRY-OF-ORIGIN IN ADVERTISING

Katharina Zeugner-Roth, Fabian Bartsch

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.457-458

FEEDBACK FRAMING IN LOYALTY PROGRAMS: A CROSS-CULTURAL INVESTIGATION

Morgan X. Yang, Kevin J. Zeng, Haksin Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.456

HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

Laura Grazzini, Raffaele Donvito, Gaetano Aiello, Daniele Pederzoli, Bruno Godey, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.455

CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION

Heejin Lim, Michelle Childs, Leslie Cuevas, Jewon Lyu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.454

STRATEGIC ROLE OF SOCIAL MEDIA – PERSPECTIVES FROM THE LUXURY FASHION INDUSTRY

Hanna Kontu, Anna Watson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.452-453

THE EFFECTS OF MERGERS AND ACQUISITIONS ON BRAND LOYALTY IN LUXURY BRANDS

Yerim Chung, Jeonghye Choi, Alex Jiyoung Kim, Hangeun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.451

FROM ENVY TO ADMIRATION: REPOSITIONING LUXURY FASHION BRANDS AS INTENTIONAL AGENTS ON SOCIAL MEDIA

Bo Ra Joo, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.450

COGNITIVE COMPUTING AND DYNAMIC MARKETING TO PERSONALIZE FOR THE NEXT GENERATION OF LUXURY SWISS WATCH CUSTOMERS

Wendy K. Bendoni, Maria Bashutkina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.444-449

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

Rosy Boardman, Marta Blazquez Cano, Shaoqianqian Deng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.441-442

IS SUSTAINABILITY SO APPEALING? A FOCUS ON LUXURY INDUSTRY

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Raffaele Donvito

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.440

THE EFFECT OF SENSORY FIT ON CONSUMER EVALUATIONS ON COBRANDING

Jung Yong Ahn, Yongjun Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.439

ILLUSION OF PROCESSING FLUENCY ON PRO-SOCIAL CAMPAIGNS: UNJUSTIFIABLE EFFORTS PRODUCE GUILTY FEELINGS

Yaeeun Kim, Yaeri Kim, Vinod Venkatraman, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.437-438