KOREASCHOLAR

HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS

Jieke Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.306-307

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

HANDICRAFT WOMEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES

Tai-Ming Wut, Wai-Tung Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.298-299

THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?

Fernando Fastoso, Boris Bartikowski, Siqi Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.289-297

BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY

Sandra Pauser, Udo Wagner

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.282-286

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

BARRIERS TO BEHAVIOR CHANGE AND RECOMMENDATIONS: A CASE STUDY OF IVORY PRODUCT CONSUMPTION IN CHINA

Ge Xiao, Hyeryeon Lee, Woojun Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.276-280

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON SOCIAL MEDIA CRISES IN TRAVEL INDUSTRY

Tai Ming Wut, Bill Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.274-275

KITSCH AS THE NEW LUXURY: HOW NARCISSISTIC CONSUMERS PERCEIVE LUXURIOUSNESS FROM KITSCH ADVERTISING

Donghwy An, Hanna Shin, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.268-273

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

SERIFS FOR CONSERVATIVES: THE EFFECT OF PERCEIVED LUXURIOUSNESS OF TYPEFACE ON THE PERSUASIVENESS OF POLITICAL CAMPAIGN

Jiwon Yi, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.250-255

WHAT DRIVES MICRO-INFLUENCERS ADVERTISING EFFECTIVENESS ON LIVE STREAMING? THE PERSPECTIVE OF TRUST TRANSFER AND PARA-SOCIAL INTERACTION

Bo Lu, Guoxin Li, Yufeng He, Ruijin Zhang, Min Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.249

COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY

Sung Yoon Ri, Dae Ryun Chang, Hosun Lee, Jungwoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.245-248

FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.243-244

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.239-242

Using ZMET to Construct the Consensus Map for Online Art-based Startups

Juhyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.238

THE INTERPLAY BETWEEN ROBOT DESIGN, CUSTOMER PERCEPTIONS AND SERVICE OUTCOMES: A FSQCA PERSPECTIVE

Hector Gonzalez-Jimenez, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.234-237

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233

HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE

Yiling Li, Hyejin Kim, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.232