KOREASCHOLAR

CONSUMER BEHAVIOURS UNDER ON-GOING TERROR THREATS

Ning Chris Chen, Rohail Ashraf

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.226-231

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL

Brian T Hart, Graham Ferguson, Saadia Shabnam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.213-219

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY

Maria Gatón Fraile, Lucía Pérez Pérez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.207-211

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS

Ganga Urumutta Hewage, Laura Boman, Sona Klucarova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.205

OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.204

HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS

Jaywant Singh, Benedetta Crisafulli, Wenzhong Wei

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.202-203

THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS

Amara Singh, Neo Ligara, Marike Venter de Villiers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.188-201

INVESTIGATING INFLUENCERS’ POSTS ON INSTAGRAM: IMPACT OF INFLUENCER EXPERTISE, POST LIKE NUMBER AND CONTENT RICHNESS ON ADVERTISING EFFECTIVENESS

Yanni Ping, Lei Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.183-187

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

IS STREETWEAR THE NEW FACE OF LUXURY OR JUST A PASSING EXPERIENTIAL TREND?

Guy McKelvey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.179-180

‘I WANT YOU TO PANIC’: CROSS CULTURAL PERSPECTIVES ON CLIMATE CHANGE SCEPTICISM

Esra Asif, Christina Papadopoulou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.178

DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET

Albena Björck, Michelle Carvajal Ramirez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.174-177

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?

Maggie Y. Chu, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.172

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

WHAT IS THE SUSTAINABILITY IN LOCAL BRANDING? －CONSIDERATION FROM STRUCTURE MODEL OF THE REGIONAL RE-BIRTH IN TESHIMA (ART SETOUCHI)－

Shinya Nakami, Tetsuma Emmaru, Koji Osaki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.161-165

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160