KOREASCHOLAR

COMMUNICATING THE FAIR TRADE MESSAGE: THE ROLES OF REPUTATION AND FIT

Jos Bartels, Machiel J. Reinders, Chrissie Broersen, Sarah Hendriks

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.436

DO ACTIONS SPEAK LOUDER THAN WORDS? THE POWER OF PUBLICIZING CORPORATE SOCIAL RESPONSIBILITY

Junhee Seok, Youseok Lee, Byung-Do Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.435

THE CONSUMER SHOPPING JOURNEY FOR GROCERY VERSUS ELECTRONICS: EXPLORATORY EVIDENCE FROM KOREA AND CHINA

Jikyung (Jeanne) Kim, Hyeasinn Song, Jeonghye Choi, Yongseob Kim, Jeonghan Hong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.433-434

ANALYSIS OF SNS ACTIVITY AS LEISURE CONSUMPTION - FOCUSED ON THE SNS MARKET ACTIVITY OF WOMEN CONSUMERS OF THE TWENTIES TO THIRTIES

Heejin Park, Sunguk Choi, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.431-432

WHY RECOMMEND LOCAL RATHER THAN GLOBAL BRAND ONLINE?

Li Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.430

EXAMINING THE ANTECEDENT AND CONSEQUENCES OF CONSUMER ENGAGEMENT WITH VISUAL BRANDED CONTENT ON PINTEREST

Jhih-Syuan (Elaine) Lin, Kuan-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.423-429

DO NARCISSISTS ENGAGE MORE WITH LUXURY BRANDS? EXPLORING THE ROLE OF VANITY ON COMPULSIVE SOCIAL MEDIA USAGE

Shintaro Okazaki, Takumi Tagashira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.422

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

Ke Chen, Yi Xie, Luping Zhu, Zhuzhu Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.417-421

ASMR MARKETING IN FASHION BRANDS USING EMOTIONAL COMMITMENT AND NOSTALGIA

Minjung Baek, Hyeonju Jang, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.414-416

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

MITIGATING ATTRIBUTIONAL BIAS THROUGH CUSTOMER ENGAGEMENT

Joohyung Park, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.412

SOCIAL CAPITAL AND PRIVATE CLUB MEMBERS’ PERCEPTIONS IN ENGAGING SOCIAL MEDIA

MiRan Kim, Ronald F. Cichy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.411

USER ENGAGEMENT IN FESTIVALS’ VIRTUAL BRAND COMMUNITIES: SÓNAR FESTIVAL TWITTER AND FACEBOOK

Lluís Garay, Soledad Morales

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.410

INTRINSIC MOTIVATORS AND PSYCHOLOGICAL BENEFITS OF CUSTOMER ENGAGEMENT IN TOURISM SOCIAL MEDIA SITES

Liang Wang, Henry Tsai, Tianyu Ying

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.408-409

CUSTOMER ENGAGEMENT IN VIRTUAL TOURISM COMMUNITIES: MEDIATING CUSTOMER IDENTIFICATION AND PURCHASING BEHAVIORS

Xiaoyun Han, Lianlian Hua, Lin Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.407

FREE GIFT FOR CUSTOMER EXPERIENCE IN RESTAURANTS: EFFECTS OF TIMING OF GIFT OFFERS AND CONSUMPTION OCCASIONS

Eunkyeong Jung, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.406

SERVICE RECOVER TIMING AND COMPENSATION STRATEGIES UNDER DIFFERENT INTENSITIES OF NEGATIVE EMOTIONS

Xiaofei Tang, En-Chung Chang, Xing Huang, Meng Zhang, Beixi Wen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.404-405

ENGAGING CULTURAL DESTINATION TOURISTS WITH ON-SITE ACTIVITIES

Kuang-peng Hung, Norman Peng, Annie Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.403

THE PRACTICE OF RELATIONSHIP MARKETING STRATEGIES

ABM Shahiudl Islam

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.392-402

DIFFERENCES BETWEEN CONSUMERS’ AND EMPLOYEES’ BRAND IMAGES OF A FOOD COMPANY

Miho Aizawa, Yasushi Kyutoku, Erina Yoshida, Yuko Minami, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.387-391