KOREASCHOLAR

A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.150

IS CLUTTERED SOCIAL MEDIA ENVIRONMENT BAD FOR ADVERTISING?

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.149

PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.148

IMPACT OF DIGITAL NAVITIVE ADVERTISING TO BRANDS

Kong Cheen Lau, Carina Foo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.144-147

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

THE EFFECTS OF INFLUENCERS ON AD EFFECTIVENESS: MODERATING ROLE OF MESSAGE APPEAL AND BRAND AWARENESS

Haiyun Zhu, Yung Kyun Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.135-137

INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.134

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.132-133

HOW FASHION EXHIBITIONS ARE CHANGING HIGH-END LUXURY BRAND EXPERIENCE: AN INTROSPECTIVE STUDY ON CHANEL’S MADEMOISELLE PRIVÉ

Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.130-131

HOW INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?

My-Trinh Bui, Don Jyh-Fu Jeng, Thi Mai Le

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.125-129

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.121-124

SOCIAL ENGAGEMENT FOR INTEGRATION

Jooeun Sung, Jae Hoon Hwang, Jong Suk Yeo, Eun Ju Ko, Sang Hoon Kwon, Dong Il Shin, Yerim Chung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.120

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED LUXURIOUSNESS IN ADVERTISEMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.109

HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.107-108

DO YOUNG CONSUMERS CARE ABOUT COUNTRY-OF-ORIGIN OF LUXURY FASHION BRANDS?

Eunjoo Cho, Steven W. Kopp, Sabrina Heix

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.103-106

FASHION ACTIVISM: EXPLORING HOW FASHION IMPACTS CONSUMER BEHAVIOR

Farah Fouad, Ana Soares, Eiman Negm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.97-102

FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING

Cheuknga Chan, Hanglei Guo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.96