KOREASCHOLAR

THE ROLE OF COMPETITION IN CUSTOMER EQUITY MANAGEMENT

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.386

ANALYZING FACTORS THAT INFLUENCE BRAND RESONANCE AMONG ALUMNI (AS PAST CUSTOMERS) TO DEVELOP BRAND EQUITY FOR HIGHER EDUCATION BRANDS

Monica Khanna, Isaac Jacob, Anjali Chopra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.385

AN INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING

Ushio Dazai, Akihiro Nishihara, Takashi Okutani, Hiroyuki Tsurumi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.384

TESTING THE INFLUENCE OF INERTIA ON POST-RECOVERY BEHAVIOR

Christian Brock, Markus Blut, Heiner Evanschitzky

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.383

CHALLENGES FOR DIGITAL EXPANSION TO INTERNATIONAL MARKETS

Konstantinos Fouskas, Fotis Kitsios, Maro Vlachopoulou, Vasilios Tsiavos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.370-382

EXAMINING ORGANIZATIONAL SERVICE ORIENTATION AND JOB SATISFACTION

Victoria Bellou, Athina Economou, Andreas Andronikidis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.358-369

HOW DOES BRAND-SPECIFIC LEADERSHIP INFLUENCE ON EMPLOYEE-BASED BRAND EQUITY?

Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.356-357

THE STRENUOUS EFFECTS OF INNOVATION ON SERVICE EMPLOYEES

Vassiliki Grougiou, Stefanos Giannikis, Andreas Andronikidis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.355

THE EFFECT OF SHOPPING STYLES ON ONLINE SHOPPING BENEFITS AND RISKS

Georgios Papalazaridis, Leonidas Hatzithomas, Thomas Fotiadis, Sofia Anastasiadou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.341-354

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

CONSPICUOUS GREEN PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ETHICS AND CONSPICUOUS CONSUMPTION

Lawrence W.T. Lo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.336-338

PAID POSTS IN BLOGS: NO NEED FOR REGULATIONS. GOOD INTENTIONS ARE MORE IMPORTANT THAN DISCLOSURE

Karine Charry, Alice Audrezet

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.335

EXPLORING POTENTIAL FACTORS THAT REDUCE CONSUMERS’ PURCHASE INTENTION TOWARDS FAST FASHION PRODUCTS

Wenyeh Huang, Lan Anh Nguyen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.334

HOW CAN MORALITY-IRRELEVANT INSPIRATION LEAD TO MORALITY BEHAVIOR?

Jianping Liang, Zengxiang Chen, Jing Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.333

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.329-332

CONSCIOUSNESS OF DECISION MAKING IN THAI CULTURE: THE CASE OF SANTI ASOKE

Nudchanart Kitsanarom, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.328

TRILATERAL SERVICE RECOVERY CONSTELLATIONS: WHO IS MY FRIEND TO FORM A COALITION?

Roschk Holger, Feyertag Christina, Aydin Nilüfer, Trabold Wendy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.326-327

FACTORS INFLUENCEING CHINESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN EXAMINATION AND EXTENSION OF THEORY OF PLANNED BEHAVIOR (TPB)

Matthew Tingchi Liu, Di Liu, Sunny

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.321-325

STRESS AND CONSUMER ETHICAL BELIEFS: THE ROLE OF CONSTRUAL LEVEL AND MATERIALISM

Yuanyuan Liu, Yeyi Liu, Xi Zhao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.320

MINDSETS, DEAL PRONENESS AND COMPULSIVE BUYING

Arnold Japutra, Zening Song, Ahmad Daryanto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.314-319