KOREASCHOLAR

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING

Hsin-Hsuan Meg Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.858

MBA PROGRAMS AFTER THE CORONA CRISIS - ONLINE, HYBRID OR IN-CLASS?

Ralf Schellhase

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.857

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR

Yee Qin Lee, Soo Yeong Ewe, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.853-854

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.851-852

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT

Kyowon Seo, Junbeom Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.846

IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION

Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.845

COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844

“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE

Qingxuan Zhang, Liliana Bove, Daiane Scaraboto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.842-843

ALGORITHMIC PRICING: CONSUMER REACTIONS AND EFFECTIVE RETAILER RESPONSES

Arnd Vomber, Christian Homburg, Panagiotis Sarantopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.841

EFFECTS OF WORK TIME ON VIRTUAL GIFTS: A LARGE-SCALE EMPIRICAL STUDY OF SELF-EMPLOYED STREAMERS

Bo Lu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.840

AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS

Xin Liu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.839

HOW DO BROADCASTERS BEHAVE ON LIVE STREAMING PLATFORMS? A MACHINE LEARNING APPROACH

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.837-838