KOREASCHOLAR

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS

Ronnie Figueiredo, Fábio Cardoso, Daniel Timóteo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.62

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE

Kosetsu Matsukasa, Woosik Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.56-60

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.55

THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.54

VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.49-50

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.48

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.47

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.39-46

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.38

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

WHO WILL PURCHASE SOUVENIRS ONLINE? EXPLORING CULTURAL EFFECTS FROM A NEUROPHYSIOLOGICAL APPROACH

Soey Sut Ieng Lei, Katsy J. Lin, Lawrence Hoc Nang Fong, Kelsey Qi Li, Shun Ye, Elizabeth Agyeiwaah, Chong Fo Lei, Rob Law

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.36

SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING

Mengfan Li, Mingming Cheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.35

UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS

Jingyu Liu, Yibei Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.32-33

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Elena Cedrola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.31

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.30

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.29

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28