KOREASCHOLAR

CONVERSION RATES IN E-COMMERCE

Christian Schulze, Maximilian Kaiser

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1013

CONSEQUENCES OF COSMOPOLITANISM: A META-ANALYTICAL REVIEW

Katharina Zeugner-Roth, Fabian Bartsch, Claudiu Dimofte

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1012

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1011

CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS

Xi Luo, Yangfan Cao, Jun-Hwa Cheah, Jennifer Yee-Shan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1010

THE COGNITIVE COSTS OF DIGITAL ALERTS: NAVIGATING TENSIONS BETWEEN NOTIFICATIONS, CONSUMER WELL-BEING, AND DIGITAL FATIGUE

Guan-Jun Ding, Joel Lo Ribeiro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1009

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1003-1007

BEHIND 280 CALORIES: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS

Nuoya Chen, Huixin Deng, Jinfeng Jenny Jiao, Xiucheng Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1002

HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE

Dr. Dennis A Kopf

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1001

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.991-995

NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.989-990

JUVENTUS REBRANDING: A BOLD STRATEGY THAT LOOKS TO THE FUTURE

Anna Claudia Pellicelli, Maurizio Laudicino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.984-988

AUTHENTIC FOR WHOM? THE ROLE OF TRADITION IN RESTAURANTS AND THE IMPACT OF OVERTOURISM

Paolo Cunico, Francesca Checchinato, Vladi Finotto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.978-983

IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.977

EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES

Yujeong Jo, Juran Park, Hakseung Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.971-976

CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS

Akshaya Vijayalakshmi, Sukriti Sekhri

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.970

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.969

ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?

Sajith Narayanan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.968

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.963-967