KOREASCHOLAR

EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley, Mahmoud A Soliman

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.91-95

THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER

Heba Zahou, Guoxin Li, Mahmoud A. Eissa, Bo Lu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.86-90

A CROSS-CULTURAL STUDY ON THE EFFECT OF CAUSES OF NEED IN CHARITY ADVERTISING

Joonyong Seo, Younghwa Lee, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.85

IN-GROUP CITIZENS OF THE WORLD? ETHNOCENTRISM AND PROSOCIAL FOREIGN ACTIVITIES

Ruby Appiah-Campbell, Kemefasu Ifie, John Cadogan, Nina Michaelidou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.83-84

BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE

Simran Kaur, Pervaiz Ahmed, Chong Yit Sean, Yunus Ali

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.81-82

NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS

Heetae Cho, Weisheng Chiu, Hyun-Woo Lee, Xiaofang Doreen Tan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.80

ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA

Nabajyoti Deka, Kharagpur

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.78-79

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

THE EFFECT OF PLACE ATTACHMENT ON PRO-ENVIRONMENTAL BEHAVIOUR: THE MODERATING ROLE OF HORIZONTAL AND VETICAL COLLECTIVISM

Zening Song, Ahmad Daryanto, Didier Soopramanien

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.65-72

MARKETING FOR GOOD: CO-CREATING A BEHAVIOUR CHANGE PROGRAM

Jeawon Kim, Sharyn Rundle-Thiele, Timo Dietrich, Kathy Knox

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.64

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63

THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.60-61

WHEN CONSUMER KNOWLEDGE IS POWER: DETERMINANTS OF LUXURY MATURITY STAGES

Foo-Nin Ho, Jared Wong

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.58-59

WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS

Jungsun Cho, Junghyun Kim, Bruno Godey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.57

COMMUNICATING LUXURY THROUGH CSR INITIATIVES: THE INFLUENCE OF BRAND HYPOCRISY, CONSUMER SKEPTICISM AND BRAND TRUST

Isaac Cheah, Anwar Sadat, Min Teah, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.50-56

THE INFLUENCE OF HUMOR APPEAL IN LUXURY ADVERTISING

Hyunju Shin, Sukki Yoon, Kacy Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.44-49

SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA

Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.43

DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES

Woody G. Kim, Souji Gopalakrishna Pillai

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.33-42

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

UNDERSTANDING ONLINE USERS BY SEGMENTING THEIR SEARCH KEYWORDS: EMPIRICAL ANALYSIS FROM ONLINE AUTO INSURANCE SEARCH ADVERTISING

Moon Young Kang, Sunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.24-27