KOREASCHOLAR

POPULARITY EFFECT: AN INFORMATIONAL CASCADE PERSPECTIVE

Sally Rao Hill, Karen Kao, Indrit Troshani

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.313

THE EFFECT OF LOYALTY PROGRAM INTRODUCTION ON STOCK RETURNS

Ashkan Faramarzi, Mehdi Nezami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.312

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.311

FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE

Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang, Bernard Gan, Wei-Long Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.310

CUSTOMERS’ CONTINUED USE OF CUSTOMER PARTICIPATION SERVICE FORMATS: A QUALITY TYPOLOGY AND THE IMPACT OF SOCIALIZATION

Sandra Streukens, Sara Leroi-Werelds

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.309

MARKETING IN THE STEADY-STATE ECONOMY: CONCEPTUAL MODEL AND PROPOSITIONS

Akinori Iwamoto, Satoko Suzuki, Tomoko Kawakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.304-308

PROACTIVE AND RESPONSIVE MARKET ORIENTATION ON MARKETING EXPLORATION AND FIRM PERFORMANCE

Lancy Mac, Felicitas Evangelista

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.303

ANTHROPOMORPHISM IN LUXURY GOODS AND LUXURY SERVICE BRAND EVALAUTIONS

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.301-302

CONSUMER-BRAND KNOWLEDGE THROUGH SOCIAL MEDIA ENVIRONMENTS: AN ANALYTICAL APPROACH ON THE MULTI-VOCAL NATURE OF THE BRAND

Silvia Ranfagni, Matilde Milanesi, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.299-300

SOCIAL MEDIA AND LUXURY PRODUCT PURCHASE: DEVELOPING AN EFFECTIVE STRATEGY TO REDUCE THE CONSUMPTION OF IVORY PRODUCTS IN CHINA

Ge Xiao, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.298

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION

Bruno Godey, Jungsun Cho

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.287-292

WHY DO WE LIKE COMMENTING AND SHARING IN SOCIAL MEDIA? AN ONLINE APPROCH OF LUXURY BRAND COMMUNICATION

Xiaoming Lu, Mizan Rahman

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.282-286

BE TRUE TO YOURSELF OR TRY HARD TO PLEASE OTHERS: PREVENTING CONSPICUOUS CONSUMPTION

Sungeun (Ange) Kim, Jungkeun Kim, Roger Marshall, Yuri Seo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.281

MANAGING LATENT CORPORATE SUSTAINABILITY CRISES: THE EFFECTS OF CRISIS CONTENT AND CSR SPECIFITY

Guido Grunwald, Jürgen Schwill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.280-290

EGO-SELF TO ECO-SELF: HOW DO WE FORM THE ECOLOGICAL SELF?

Vimala Kunchamboo, Christina K. C Lee, Jan Brace Govan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.279

KEEP ME POSTED! CSR COMMUNICATION AND ITS IMPACT ON FAVORABLE EMPLOYEES´ OUTCOMES

Sarah Desirée Schaefer, Sandra Diehl, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.277-278

THE EFFECT OF CELEBRITY ENDORSEMENT ON SUSTAINABLE FIRM VALUE: EVIDENCE FROM THE KOREAN TELECOMMUNICATION INDUSTRY

Moon Young Kang, Yonglim Choi, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.275-276

SOCIAL NETWORK ANALYSIS FOR SEPHORA AND ULTA BEAUTY: A USE OF EGO-CENTERED AND WHOLE NETWORK ANALYSIS

Nicholas M. Watanabe, Jiyeon Kim, Joohyung Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.274

UNDERLYING FACTORS OF VIRTUAL REALITY SHOPPING AND MODERATING EFFECTS OF TIME DISTORTION: EXTENSION OF THE VIRTUAL LIMINOID THEORY

Sang-Lin Han, Myoung-a An, Jerry J. Han, Jiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.271-273