KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER CLICKS AND ADVERTISER BIDS IN SEARCH ADVERTISING

Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.269-270

IMPORTANCE OF WATCHER’S ROLE IN SOCIAL MEDIA: RELATIONSHIP BETWEEN PRESENTATION-FOCUS AND SOCIAL EMPOWERMENT ON SOCIAL MEDIA USAGE

Jin Suk Kim, Jeong Hye Choi, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.267-268

THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS

Ana Rita Sousa, Amélia Brandão, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.265-266

DISENTANGLING THE “SOCIAL SHARING PARADOX”: A THREE-MARKET STUDY OF PRIVACY, TRUSTING BELIEFS AND INFORMATION DISCLOSURE IN SOCIAL MEDIA

Margherita Pagani, Alessandro Ferrari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.263-264

MODERN VERSUS TRADITIONAL LUXURY BRAND DIGITAL STRATEGY

Kirsten L. Cowan, Alena Kostyk

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.257-262

IMPACT OF CULTURE ON SOCIAL MEDIA USE: HOW, WHEN, AND WHY?

Jae Min Jung, Kyeong Sam Min, Kristen R. Schiele, Anthony H. Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, James J. Kellaris

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.256

MILLIONAIRES AND GEO-TAGS: INVESTIGATING MILLENNIALS’ DISPLAY OF EXPERIENTIAL LUXURY ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.254-255

GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT

Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.253

ANIMOSITY AND TRAVEL INTENTION AMONG CHINESE OUTBOUND TOURISTS

Qionglei Yu, Dorothy Yen, Rong Xiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.252

EXPLORING THE PERCEIVED RICHNESS OF CONSUMER-GENERATED MEDIA: A CLUSTERING APPROACH

Julian K. Ayeh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.251

EXPLORE THE IMPACT OF TOURIST-TO-TOURIST ON TOURISM EXPERIENCE: A SELF-DISCLOSURE PERSPECTIVE

Meng Zhang, Hongxia Lin, Xiaorong Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.250

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.244-249

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

TOURISM SHARING ECONOMY ANDWELLBEING

Yousra Asaad, Yi-Chuan Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.242

A TEXTUAL ANALYSIS OF TRIPLE STARRED RESTAURANTS’ WEBSITES AND THEIR REVIEWS IN DINING GUIDES

Nathalie Montargot

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.241

ANALYSING CUSTOMER ENGAGEMENT ON SOCIAL NETWORK PLATFORMS DEVOTED TO TOURISM AND HOSPITALITY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.239-240

PHOTOSHOPPING OF MODELS IN ADVERTISING: A REVIEW OF THE LITERATURE AND FUTURE RESEARCH AGENDA

Charles R. Taylor, Danielle Smith, Yoon-Na Cho, Carissa Anthony

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.235-238

THE RELATIVE EFFECTIVENESS OF SUPERIORITY AND PARITY CLAIMS IN COMPARATIVE ADVERTISING: CONSTRUAL LEVEL THEORY PERSPECTIVE

Chia-Yi Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.234

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

THE EFFECT OF MOVING DIRECTION ON PRODUCT PREFERENCE

I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda, Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.225-228