KOREASCHOLAR

THE ROLE OF AMBIGUITY IN THE EFFECTIVENESS OF SUSTAINABILITY LABELING

Yoon-Na Cho, Charles R. Taylor

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.223-224

ONLINE SHOPPING CART ABANDONMENT - CONSUMER MOTIVES AND EFFECTIVE COUNTERMEASURES

Julian F Allendorf, Mirja Kroschke, Manfred Krafft

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.222

FIRM, CUSTOMER OR OTHERS INITIATED TOUCHPOINTS: WHICH INSTANT EXPERIENCES REALLY DRIVE BEHAVIOR AND SATISFACTION ALONG CUSTOMER JOURNEYS? - A HOLISTIC MOBILE-TRACKING APPROACH

Umut Konuş, Hugh N. Wilson, Emma K. MacDonald, Jing Li, Fred Langerak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.220-221

DIFFUSION AND PREVENTION OF MISBEHAVIOR IN COLLABORATIVE CONSUMPTION PLATFORM

Joonheui Bae, Dong-Mo Koo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.219

THE INFLUENCE OF CONSUMER BELIEF ABOUT USING MOBILE TOUCH ID FOR IN-APP PAYMENTS: THE ROLES OF PERCEIVED CONVENIENCE, SECURITY, AND PRIVACY

Eunsin Joo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.218

HERE AND THERE – BRIDGING THE PSYCHOLOGICAL DISTANCE BETWEEN SERVICE PROVIDER AND CUSTOMER THROUGH VIRTUAL REALITY

Daniel Zimmermann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.216-217

INFLUENCES OF VR EXPERIENCE ON PURCHASE INTENTION

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.215

WEARABLE TECHNOLOGIES, SUSTAINABILITY AND LUXURY BRANDS: THE CASE OF VACHERON CONSTANTIN

Ashok SOM

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.214

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

IS (NEW) LUXURY EXPENSIVE?

Klaus Heine, Michel Phan, Michel Gutsatz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.206

HOW DOES DESIGN OF LUXURY HYBRIDS APPEAL TO CONSUMERS? A STUDY OF CONSUMERS’ INTENTIONS TO BUY WEARABLES

Mona Mrad, Marzena Nieroda, Charles Cui, Michael Solomon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.205

UNDERSTANDING CONTEMPORARY LUXURY EXPERIENCE: TWO CONTRASTING PROPOSITIONS

Jennifer Huh, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.203-204

EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS

Yeohong Yoon, Jeonghye Choi, Sarang Sunder, Minakshi Trivedi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.202

BIG DATA IN FAMILY BUSINESS MARKETING ACTIVITIES DECISIONS

Isabel Torres, Paula Rodrigues, Adélia Monarca, Miguel Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.201

ANALYSING SENTIMENTS OF ONLINE REVIEWS ON RESTAURANTS IN MALAYSIA USING PREDICTIVE TEXT ANALYTICS

Kok Wei Khong, Fon Sim Ong, Babajide AbuBakr Muritala, Ken Kyid Yeoh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.200

SOCIAL MEDIA INTELLIGENCE TO GENERATE LEADS: FOCUS ON SOCIAL MEDIA ANALYTICS TECHNIQUES & KEY PERFORMANCE INDICATOR

Sookhyun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.199

DIFFERENCES IN ONLINE RATINGS: CROSS-PLATFORM AND LONGITUDINAL ANALYSES

Chun-Yao Huang, Ping-Yu Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.198

SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS

Carol M. Megehee, Arch G. Woodside

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197

ASSESSING MEASUREMENT INVARIANCE ON CONSUMER PERCEIVED VALUE: CROSS-GROUP COMPARISONS

Hyo Jin Eom, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.194-195