KOREASCHOLAR

DO THE DIFFERENT STORE FORMATS OF THE SAME BRAND MATTER TO CHINESE SHOPPERS? A STUDY ON A JAPANESE FASHION BRAND

Miao Miao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1578-1579

RETHINKING THE RETAIL MIX? THE IMPACT OF CHINESE GLOBETROTTERS ON EUROPEAN LUXURY SHOPS

Tiziano VESCOVI, Charlotte PELLIZZARI

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1564-1577

HOW CONSTRUAL LEVEL WORKS IN THE CHOICES OF ONLINE SHOPPING MALL

JinWon Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1563

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

WHY WE SHARE IT – AN INVESTIGATION ABOUT REASONS FOR ACCOUNT SHARING OF ONLINE CONTENT PROVIDERS

Gerrit Cziehso, Monika Kukar-Kinney, Joel Mier, Dennis Tann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1558

CONSUMER PERCEPTIONS OF THE VIRTUALLY-EXTENDED SERVICE ENCOUNTER

S. Paluch, M. Joerling

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1557

IS AN APOLOGY ENOUGH TO RECOVER FROM A MOBILE APPLICATION SERVICE FAILURE? INVESTIGATING THE EFFECT OF PERCEIVED FIRM REMORSE AND CUSTOMER EMPATHY ON CUSTOMER COPING BEHAVIOR

Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu, Wei-Ching Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1556

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

EFFECTIVE COMMUNICATION OF CUSTOMER FEEDBACK METRICS – HOW COMPANIES CAN ATTRACT NEW CUSTOMERS TO GROWTH

Gerrit Hufnagel, Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1554

BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

Adam Langer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1548-1553

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547

CUSTOMERS’ EXPECTATIONS OF FAIR DATA COLLECTION AND USAGE – A MIXED METHOD APPROACH

Antje Niemann, Manfred Schwaiger, Nicole Jasmin Heß

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1546

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS

Reza Ashari Nasution, Dwine Fatimah Azzahra, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1536-1537

THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING

Reza Ashari Nasution, Aghniadi, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1534-1535

PSYCHOLOGICAL OWNERSHIP AND THE EMERGENCE OF UNINTENDED BRAND MEANINGS

Daniel Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1532-1533

I DON’T LOVE THIS BRAND, ACTUALLY I HATE IT

Giulia Miniero, Monica Grosso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1531

THE “REGRET-FRUSTRATION MODEL” IN MASSTIGE COLLABORATIONS

Monica Mendini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1530

MATCHING BUSINESS MODELS THROUGH ADAPTATION IN BUSINESS RELATIONSHIPS: HOW DO SUPPLIERS COPE WITH FAST FASHION?

Simone Guercini, Andrea Runfola

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1529