KOREASCHOLAR

THE IMPACT OF SUPPLY CHAIN INTEGRATION ON MARKET FLEXIBILITY FOR ELECTRIC VEHICLE DEVELOPMENT IN THAILAND: A STRUCTURAL EQUATION MODEL

Nitipon Tansakul, Suthathip Suanmali, Kunio Shirahada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.188-193

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen, Yang Sun, Helen (Huifen) Cai, Cheng Hua, Jiaolong Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.186-187

100% vs. 200% PRICE MATCHING GUARANTEES

Dong-Hee Koh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.184-185

MANAGING CULTURAL DISTINCTIVENESS WITHIN HOME SWAPPING

Nicole Ye Yang, Angela Paladino

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.183

EXPORT MARKET ORIENTATION (EMO): ASSESSMENT OF RESEARCH TREND, STATUS AND FUTURE AGENDA

Anisur R. Faroque, Yoshi Takahashi, Mohammad Osman Gani, Olli Kuivalainen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.182

THE INFLUENCE OF VISUAL ATTENTION ON AD VARIATION EFFECTIVENESS: A CROSS-CULTURAL INVESTIGATION ON RECALL AND ATTITUDES TOWARDS A BRAND

Ivanka Wong, Benjamin G. Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.176-181

SELF-COUNTRY CONNECTION: DEVELOPMENT AND VALIDATION OF A SCALE

Sergio Garrido Moraes, Vivian Iara Strehlau, Júlio César Bastos de Figueiredo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.175

BICULTURAL BRAND PERSONALITY MODEL: A CASE OF JAPAN AND THE U.S.

Satoko Suzuki, Satoshi Akutsu, Mayomi Haga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.174

THE INTERACTIVE MODERATING ROLE OF SELF-ESTEEM AND INDEPENDENT SELF-CONSTRUAL ON BRAND EVALUATIONS: A CROSSNATIONAL STUDY

Yoko Sugitani, Riccardo Rialti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.173

SMM AND LUXURY FASHION BRANDS IN THE CHINESE CONSUMER MARKET : THE CASE OF WECHAT

Serena ROVAI, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.169-172

CAN’T HELP FALLING IN LOVE: HOW LUXURY BRANDS GENERATE CONSUMER AFFECT IN SOCIAL MEDIA

Jan-Frederik Gräve, Marius Johnen, Sina Kaltenbach, Timo Mandler

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.164-168

EXPLORING STORYTELLING ELEMENTS IN MARKETING

Yun-Chia Tang, Li-Wei Wu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.163

TO CONVERGE OR DIVERGE: THE EFFECT OF LOCALIZED CELEBRITY ENDORSEMENTS ON SOCIAL MEDIA INTERACTIONS AND PERCEIVED BRAND LUXURY

Shubin Yu, Yangjuan Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.162

LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET

Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.160-161

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159

MULTIDIMENDIONS OF CONSUMER VALUE COMMUNICATION TOWARD ONLINE LUXURY PURCHAING: THE ROLE OF SOCIAL MEDIA WORD-OFMOUTH

Jungkun Park, Sang-Lin Han, Hyowon Hyun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.154-157

HOW VIDEO BLOGGER (VLOGGER) AFFECTS PARASOCIAL INTERACTION AND BRAND

Matthew Tingchi Liu, Pamela Lam I Kei, Yongdan Liu, Ting-Hsiang Tseng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.148-153

THE ROLE OF THINKING STYLE IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY

Yoshiko DeMotta, Catherine Janssen, Sankar Sen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.147

DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?

Yongdan Liu, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.141-146

VIDEOTISEMENTS: AN EMERGING ADVERTISING MEDIUM TARGETING CHILDREN

Claire Lambert, Alvin Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.135-140