KOREASCHOLAR

THE EFFECT OF BRAND COMMUNITIES ON CONSUMERS’ PUBLIC AND PRIVATE BRAND LOYALTY

Mark Mills, Magnus Hultman, Aristeidis Theotokis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.134

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

THE INFLUENCE OF THE SHARING PLATFORM SOCIALIZATION ON THE CONSUMERS’ INTENTION TO PARTICIPATE - TRUST AS A MEDIATOR

Peng Zou, Di Huo, Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.128-130

HOW NUTRITION-FACT INFORMATION INFLUENCES ONLINE FOOD SALES

Peng Zou, Jingwen Liu, Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.124-127

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

NEW WAVE OF DIGITAL TAILORED FASHION MARKETING WITH SOCIAL MEDIA

Priscilla Y. L. Chan, P. Y. Mok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.121-122

SUSCEPTIBILITY TO SOCIAL INFLUENCE: ITS EFFECTS ON ONLINE SERVICE RECOVERY BYSTANDERS

Wolfgang Weitzl, Clemens Hutzinger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.119-120

DETERMINING FACTORS IN THE ADOPTION OF P2P PAYMENT SYSTEMS

Francisco Liébana-Cabanillas, Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.117-118

ENDING BOWLING ALONE: CO-CREATING VALUES AND BUILDING SOCIAL CAPITAL VIA CUSTOMER ENGAGEMENT IN SOCIAL MEDIA

Tingting Zhang, Po-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.116

HOW FIRM-CUSTOMER INTERACTIONS IMPACT CUSTOMER ENGAGEMENT BEHAVIORS? AN EMPIRICAL STUDY OF HOSPITALITY AND TOURISM SERVICES

Tingting Zhang, Pei Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.115

DERIVED FROM INTERACTION: DEVELOPING A CUSTOMER ENGAGEMENT MODEL IN WELLNESS TOURISM

Lishan Xie, Xinhua Guan, Yingxin He, Tzung-Cheng (TC) Huan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.114

EXPANDING UNDERSTANDING OF CUSTOMER ENGAGEMENT: A SUBTLE CO-CREATION PROCESS AT RESTAURANTS

Eojina Kim, Liang (Rebecca) Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.113

PATHWAYS TO CUSTOMER ENGAGEMENT: QUALITATIVE INSIGHTS

Kati Kasper-Brauer, Anna Nauen, Margit Enke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.112

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

CUSTOMER ENGAGEMENT IN POSTING REVIEWS: EMPIRICAL EVIDENCE FROM PUBLIC VS. PAID ATTRACTIONS

Xianwei Liu, Markus Schuckert, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.110

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Hua Chang, Pielah Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.109

THE EFFECTS OF INGREDIENT ANTHROPOMORPHISM ON CONSUMPTION DECISIONS

Wen-Hsien Huang, Chun-Ming Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.108

THE THIRD-PERSON PERCEPTION OF SEX APPEALS ON HEDONIC AND UTILITARIAN PRODUCT ADS - THE ROLE OF PUBLIC EXPOSURE TO SEXUAL STIMULI

Nezahat Ekici, B. Zafer Erdogan, Michael Basil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.92-107

IMMORAL METAPHORS IN ADVERTISING INCREASE CONSUMER INDULGENCE

Jasmina Ilicic, Stacey M. Baxter, Alicia Kulczynski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.91