KOREASCHOLAR

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

HOW TO IMPROVE P2P SHARING-SERVICE QUALITY: THE MODERATING ROLE OF THE FORM OF ADDRESS ON THE EFFECT OF INCONGRUENCE IN GENDER AND RACE ON PERCEIVED SOCIAL DISTANCE

Juyoung Kang, Sooyun Kim, Sunmee Choi, Heejin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1455-1459

MANAGING CORPORATE REPUTATION: MEDIA COVERAGE ABOUT SIX DIFFERENT CSR FACETS AS A KEY FACTOR IN THE FORMATION OF REPUTATION PERCEPTIONS

Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1454

HOW ACCURATE ARE COMMERCIAL BRAND VALUATION METHODS?

Marc Fischer, Rex Du, Tobias Hornig

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1453

MARKETING EXCELLENCE: CONCEPTUAL CONSIDERATIONS AND EMPIRICAL EVIDENCE

Marcus Theel

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1452

MACHINE LEARNING IN MARKETING: WHICH IMPACT HAS MACHINE LEARNING ON FIRMS’ AND CONSUMERS’ INTERACTION AND BEHAVIOR?

Florian Stahl, Maximilian Beichert, Sabrina Haas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1451

BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1448-1450

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

HOW WRONG CHOICES ELICIT JOYFUL REACTIONS TO RIVAL BRANDS’ FAILURES: THE ROLE OF SELF-THREAT

Maximilian H. E. E. Gerrath, J. Joško Brakus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1446

ARE SOCIALLY IMPRESSED BRANDS LOVEABLE?

Tai Anh Kieu, Tri D. Le

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1441-1445

ASSET SPECIFICITY AND CHANNEL INTEGRATION

Hidesuke Takata, Mark E. Parry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1436-1440

REFINING THE METHOD TO MEASURE THE INTANGIBLE VALUE OF TRADE SHOWS

Elina Koivisto, Pekka Mattila, Anna Sirén

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1429-1435

INVESTIGATING SATISFIED BUT DISLOYAL BUSINESS CUSTOMERS

Ming-Chih Tsai, Rico Merkert, Shiau-Chi Lin, Mei-Ting Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1428

USING A MARKETING VR STIMULATION TO ENHANCE STUDENT ENGAGEMENT, SELF-EFFICACY AND PERFORMANCE

Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1427

COOPETITION CAPABILITY IN NEW PRODUCT DEVLEOPMENT; THE PARADOX

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1426

BRAND MIMICRY OF LUXURY COSMETICS: CONSUMER EVALUATION AND PURCHASE INTENTION

Weiwei Zhang, Dr Min Teah, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1425

CONSUMER TASTE PREFERENCES OF SEVERAL INDONESIAN COFFEE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty, Kartika Sarirahayu, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1420-1424

HOW TO FOSTER WINE ONLINE PURCHASING BEHAVIOR? EMPIRICAL EVIDENCES FROM ITALY

Monica Faraoni, Riccardo Rialti, Lamberto Zollo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1419

PRACTICE OF WINE IMPORTING AND RETAILING IN CHINA: AN AUSTRALIAN WINE TRADE PERSPECTIVE

Qiushi (Cathy) Gu, Songshan (Sam) Huang, Janelle Chan, Jin Yin, Min Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1418

COSMETIC SURGERY: A CATALYST FOR CHANGES TO THE SELF AND MATERIALIST CONSUMPTION

Héctor González-Jiménez, Sujin Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1417