KOREASCHOLAR

CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY

Ludovica Moi, Francesca Cabiddu, Moreno Frau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.71-90

THE EVOLUTION OF A NEW ONLINE DIGITAL MARKET: A MULTISTAKEHOLDER PERSPECTIVE

Mayukh Dass, Piyush Kumar, Srinivas K. Reddy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.70

TECHNOLOGY-DRIVEN FLIPPED LEARNING IN MARKETING COURSES

Seungmook Kang, Juran Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.69

THE INFLUENCE OF WEATHER ON THE EFFECTIVENESS OF MULTIPLE ADVERTISING CHANNELS

Felix Rafael Maria Weißmüller, Lisa Stoll

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.68

FACTORS INFLUENCING THE ACCEPTANCE OF SMART HOME APPLICATIONS

Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.67

CONFIGURATIONS OF COGNITIVE AND AFFECTIVE RESPONSES FORMING CUSTOMER ATTITUDE TOWARD A LUXURY BRAND

Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.66

ASSESSING DESTINATION-REPOSITIONING SUCCESS VIA SOCIAL NETWORK ANALYSIS: FROM THE “ATLANTIC BEACK BIKE FESTIVAL” TO THE “COASTAL UNCORKED WINE AND FOOD FESTIVAL”

Bomi Kang, Taylor Damonte, Young-Jae Kim, Eun-Joo Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.65

TESTING A MODEL OF DESTINATION IMAGE FORMATION: APPLICATION OF NONPARAMETRIC BAYESIAN RELATIONAL MODELING TO DESTINATION IMAGE ANALYSIS

Fumiko Kano Glückstad, Mikkel N. Schmidt, Morten Mørup

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.63-64

CONSTRUCTING CONFIGURATIONAL INDICATORS FOR CREATING INDUSTRIAL TOURISM VALUE: A TOURISM-VALUE-CHAIN APPLICATION

Fei-Hsin Huang, Yi-Jin Ye, Li-Hua Hsin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.62

BRAND ARCHITECTURE IN HIGHER EDUCATION: COULD IT WORK IN NEW AND DEVELOPING UNIVERSITIES?

L Spry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.57-61

EFFECTS OF FINANCIAL EDUCATION AND EXPERIENCE ON CREDIT CARD MISUSE AND COMPULSIVE HOARDING

Mijeong Noh, Minjung Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.52-56

“ARE HIGH-TECH CLASSROOM ALWAYS MORE ENGAGING?”: AN EXPLORATORY STUDY ON THE ROLE OF LOW-TECH VS. HIGH-TECH CLASSROOM DESIGN ON STUDENTS’ ENGAGEMENT

Monica Mendini, Paula C. Peter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.51

RELATIONSHIP BETWEEN NEW MEDIA LITERACY AND IMAGINATIVENESS REVEALED: A STUDY ON COMMUNICATION MAJORS

Vehbi Gorgulu, Barika Goncu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.50

A LONGITUDINAL STUDY OF TURKISH MARKETING ACADEMIA: WHAT HAS CHANGED, WHAT HAS NOT IN A DECADE?

B. Zafer Erdogan, Semra Dogan, M.Sami Islek

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.36-49

THE RELATIONSHIP BETWEEN LOW QUALITY PRODUCT AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.34-35

AN OVERVIEW OF CONFUCIUS ETHICS IN BUSINESS MANAGEMENT: TEXT MINING OF JOURNAL ARTICLES DURING 1999–2016

Calvin Lam, Felix Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.32-33

FRONTLINE EMPLOYEES’ BEHAVIOR IN SERVICE RECOVERY: THE COMBINATION CAUSES OF SELF-REGULATING PROCESS

Mo Zhang, Shengce Ren

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.31

ALL HAIL GOOGLE LLC; GOOGLE SCHOLAR AS AN ALTERNATIVE SYSTEMATIC LITERATURE REVIEW TOOL

James Durl, Bo Pang, Griffith, Timo Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.30

GENETIC ALGORITHM-BASED COMBINATION METHOD OF MULTIPLE DECISION TREES FOR CUSTOMER RELATIONSHIP MANAGEMENT

Zhe Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.29

WHAT CAN WE LEARN FROM TRAUMATIC EXPERIENCE? FROM THE PERSPECTIVES OF CROSS-CULTURAL CONSUMER BEHAVIOR

Rayan S. Fawaz, Takumi Tagashira, Shintaro Okazaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.28