KOREASCHOLAR

PROMOTING HEALTHY FOOD BY ENHANCING ITS SOCIAL STATUS: IF IT MAKES SO MANY PEOPLE TO FOLLOW, IT CAN’T BE THAT BAD!

Karine Charry, Tina Tessitore

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1416

REGULATORY FOCUS AND DECISION RULES: ARE PREVENTIONFOCUSED CONSUMERS REGRET MINIMIZERS?

Jooyoung Lim, Minhi Hahn

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1409-1410

NUTRITION INFORMATION DISCLOSURE: WHICH BRAND SHOULD BE MORE NERVOUS? MCDONALD'S OR SUBWAY?

Meeyoung Joe, Sunny Ham, Seoki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1407-1408

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGULATION IN CHINA

Peng Zou, Qiaolian Cheng, Guofeng Li, Yan Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1403-1406

EMPIRICAL INVESTIGATION ON IMPULSIVE PURCHASE BEHAVIOR: THE INTERPLAY BETWEEN PRODUCT CATEGORIES AND MARKETING ACTIVITIES

Sungjoon Nam, Minki Kim, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1400-1402

MARKETING RESEARCH FOR MANAGERS: REVISITED

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1399

“DON’T JUDGE A BOOK BY ITS COVER.” HOW BIG DATA CHANGES DECISION PROCESSES OF MARKETING MANAGERS.

Christoph Wortmann, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1398

DISTRIBUTING A PRODUCT LINE THROUGH A DOMINANT RETAILER?

Lu Hsiao, Ying-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1379-1397

STICKINESS OF MOBILE COMMERCE SITES

Yun Jung Lee, Su Jin Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1378

INDIRECT CUSTOMER-TO-CUSTOMER INTERACTION IN TECHNOLOGY-BASED SELF-SERVICE

Zhongpeng Cao, Yanyan Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1376-1377

UNDERSTANDING CUSTOMERS’ USE AND INVESTMENT TRAJECTORIES IN ACCESS-BASED DIGITAL PLATFORMS

Sam Van der Linden, Bert Weijters

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1375

POSING FOR SUCCESS IN USA AND ISRAEL: A COMPARISON OF PORTRAITS USED TO ATTRACT EMPLOYERS IN PROFESSIONAL SOCIAL NETWORKING SERVICES

Iris Vilnai-Yavetz, Sigal Tifferet, Yarden Zloufe, Yair Fishbein

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1363-1374

FASHION BRANDS COMMUNICATING AND INTERACTING IN INSTAGRAM: A NETNOGRAPHY APPROACH

Sandra Maria Correia Loureiro, Jessica Serra, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1352-1362

THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA

Sonny Rustiadi, Nina Arina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1350-1351

ISLAND TOURISM EXPERIENCES

Cristina Oliveira, Sérgio Moro, Ana Brochado

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1349

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

TOWARDS A SUSTAINABLE & GREENER TOMORROW: AN INNOVATIVE ENTREPRENEURIAL APPROACH FOR GENERATION OF GREEN ENERGY FROM BIOMASS WASTE

Neeraj Sharma, Hari Krishnan G, Rajat Agrawal

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1336

ALWAYS TRUST IN YOUR FRIENDS? CROSS-CULTURAL EFFECTS OF REVIEW SOURCE AND INCENTIVES ON TRUSTWORTHINESS AND PURCHASE INTENTION

Dionysius Ang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1331-1335