KOREASCHOLAR

CROSS-CULTURAL EXAMINATION OF GREEN APPAREL PURCHASE

Tae-Im Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.27

APPRECIATING VS. VENERATING CULTURAL OUTGROUPS: THE PSYCHOLOGY OF COSMOPOLITANISM AND XENOCENTRISM

Mark Cleveland, Anjana Balakrishnan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.26

JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING

Tae Hyun Baek, Sukki Yoon, Yeonshin Kim, Seeun Kim, Yung Kyun Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.25

CONSUMPTION COMMUNITY AND SOCIAL IDENTITY

Kyuho Lee, Melih Madanoglu, Do-Hee Kim, Byung-Jin Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.24

CONSUMER CURIOSITY, ANTICIPATION, AND CLICK-THROUGH: NEURAL SIGNATURES OF DIGITAL BUZZ

Jing Zhang, Jin Ho Yun, Eun-Ju Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.22-23

VISUAL AESTHETICS, VIVIDNESS, AND MESSAGE TYPES IN LUXURY BRAND COMMUNICATION ON INSTAGRAM

Sony Kusumasondjaja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.20-21

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

HOW TO INCREASE THE EFFECTIVENESS OF CELEBRITY-BASED COMMUNICATION FOR LUXURY BRANDS ON SOCIAL MEDIA?

Yi Xie, Ke Chen, Zhuzhu Xu, Luping Zhu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.17-18

RELIGIOSITY AND DISPOSAL OF LUXURY PRODUCTS: PSYCHOLOGICAL INFLUENCERS AND RECOMMENDATIONS FOR PROMOTING SUSTAINABLE DISPOSAL ON SOCIAL MEDIA

Elizabeth Minton, Stephanie Geiger-Oneto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.16

HOW TO EFFECTIVELY COMMUNICATE CELEBRITY ENDORSEMENT? THE ROLE OF BRAND AUTHENTICITY AND CREDIBILITY

Silvia Ranfagni, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.15

EFFECTS OF NARROWED SOCIAL DISTANCES ON LOCAL AND INTERNATIONAL CELEBRITY-ENDORSED ADVERTISEMENT ATTITUDES: TOWARDS A RELATIONAL APPROACH

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.14

THE DETERMINANTS OF CSR ENGAGEMENT PRACTICES IN RESPONSIBLE ENTREPRENEURSHIP

Cezara Alina Nicoara, Vita Kadile

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.13

THE INFLUENCE OF PERSONAL ACTIONS ON GENEROSITY TO CHARITABLE ORGANIZATIONS

Etienne Denis, Claude Pecheux

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.11-12

APPLIED BEHAVIORAL ECONOMICS: MORAL CLEANSING AND MORAL LICENSING IN A MARKETING CONTEXT

Philipp Simbrunner, Bodo Schlegelmilch

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.10

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim, Angelika Dimoka, Yaeri Kim, Paul A. Pavlou, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.8-9

HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Syagnik Banerjee, Shichun Xu, Scott D. Johnson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.7

EXPLORING DEPENDENCIES ACROSS MULTIPLE ONLINE SOCIAL NETWORKS

Hwang Kim, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.6

THE RELEVANCE OF CREATIVITY AND EMOTIONS IN ENGAGING USERS ON INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.4-5

VENTURE COMMUNITY: DEMOCRATISATION OF ENTREPRENEURSHIP IN DEVELOPING ECONOMIES

Dekel Ofer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.3

RUN-OF-THE-MILL OR AVANT GARDE? IDENTIFYING RESTAURANT CATEGORY POSITIONING AND TASTEMAKERS FROM DIGITAL GEOLOCATION HISTORY

Banerjee Syagnik, Amit Poddar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.2