KOREASCHOLAR

AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND-RELATED ENGAGEMENT

Bruno Schivinski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754

DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER

Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1743-1745

QUALİTATİVE STUDY ON PRİVATE EDUCATİON CONSUMPTİON İN SOUTH KOREA

Sujin Song, Young-Chul Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1737-1742

THE INFLUENCE OF SUSTAINABLE AND INNOVATIVE PRODUCT PACKAGING ON THE CHINESE CONSUMER BEHAVIOR

Honglei Liu, Kyung Hoon Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1736

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF ATHLETE SPONSORSHIP ON ATTITUDINAL ASSOCIATIONS TOWARD A SPONSOR BRAND

Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1735

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN THE ONLINE TRAVEL MARKET

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1733-1734

THE PRODUCTION AND REPRODUCTION OF MANAGEMENT AND MARKETING NOVELTY IN ORGANISATIONS: A SOCIOMATERIAL APPROACH

Ali Yakhlef

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1718-1732

INCREASING CUSTOMER AWARENESS AND IMPROVING PERCEPTION TOWARDS CINEMASMOBILE APPLICATION

Muhammad Adriansyah, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1714-1717

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713

THE MODERATING ROLE OF AGE: THE IMPACT OFWEBSITE INTERACTIVITY ON BRAND DEVELOPMENT IN CHINESE OTA WEBSITES

Ben Haobin, Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1710-1711

THE EMPIRICAL STUDY OF CITY MARKETING STRATEGIES AND PERFORMANCE

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1709

UNDERSTANDING THE EFFECTS OF BRAND EQUITY ON THE CONSUMPTION OF COUNTERFEIT LUXURY PRODUCTS

Mullykar Ruddock, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1707-1708

IDEOLOGY AND THE EXPRESSION OF BRANDS

Jens Martin Svendsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1701-1706

UNDERSTANDING THE ROLE OF CULTURE ON CONNECTIONS BETWEEN SITUATED LEARNING AND COPING

Mousumi Bose, Lilly Ye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1699-1700

IMPULSE BUYING BEHAVIOR: AN ASSESSMENT OF SELF-INDULGENCE, FASHION CONSCIOUSNESS, AND REGRET AMONG YOUNG CONSUMERS

Yingjiao Xu, Delisia Matthews

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1696-1698

ATMOSPHERICS AND STORE PATRONAGE: THE MODERATING EFFECTS OF DIGITAL SIGNAGE

Eun Young Kim, Eun Joo Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1694-1695

DOES THE CROSS-MEDIA SYNERGY (PAID MEDIA AND EARNED MEDIA) WORK FROM A FORWARD LOOKING PERSPECTIVE?: THE IMPACT OF CROSS-MEDIA IMPLEMENTATION ON CUSTOMER EQUITY

Tae Ho Song, Ji Yoon Kim, Seung Min Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1690-1693

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689

ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS

Monica Khanna, Isaac Jacob, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1686-1687