KOREASCHOLAR

COUNTRY AND GENDER DIFFERENCES IN THE CONSUMPTION OF MASSIVELY MULTIPLIER ROLE-PLAYING ONLINE GAMES

Bader Albatati, Dick Mizerski, Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1685

SEARCH TRIANGLE: INTEGRATING SEARCH INTENTION IN SEARCH ENGINE ADVERTISING

Carsten D. Schultz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1669-1684

PERCEIVED RESIDENTIAL ENVIRONMENT QUALITY, PLACE ATTACHMENT, AND ENVIRONMENTAL SATISFACTION: THE COMPETING MODELS IN RURAL AND URBAN AREAS OF CHINA

Kangkang Yu, Ning (Chris) Chen, Xinkai Zhu, Jian Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1663-1668

PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS

Brigitte Stangl, Margit Kastner, Girish Prayag

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1661-1662

A STUDY OF SYNERGY EFFECTS OF INNOVATION ON FIRM PERFORMANCE

Ryeo-Won Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1659-1660

CONSUMERS' CONFIDENCE IN COMPETITIVE POSITIONS OF PRODUCTS: ANTECEDENTS AND EFFECTS ON PURCHASE INTENTION

Anne-Maree O’Rourke, Francois A. Carrillat

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1657-1658

PRICING STRATEGY FOR BASE AND MULTIPLE ADD-ON PRODUCTS: AN EMPIRICAL INVESTIGATION OF MOBILE GAMES

Seongsoo Jang, Jaihak Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1638-1656

MARKETING IN STEADY-STATE ECONOMY: EXPLORATORY CASE STUDY ON PIONEERING FIRMS

Satoko Suzuki, Akinori Iwamoto, Tomoko Kawakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1636-1637

GREEN EMPHASIS: THE ROLE OF GREEN PRODUCT COMMUNICATIONS IN INFLUENCING PERFORMANCE EVALUATIONS

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis, Aristeidis Theotokis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1634-1635

GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Norman Peng, Annie Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1629-1633

GENDER DIFFERENCES IN CONSUMING FOOD PRODUCTS BASED ON ETHICAL ISSUES

Ayano Inoue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1625-1628

SUSTAINABLE FASHION PRODUCT DEVELOPMENT USING THE PLM APPROACH

Eunju Ko, Jinghe Han, Eunha Chun, Minyoung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1623-1624

PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

Hyun Min Kong, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1621-1622

CHANGING CONSUMER ATTITUDE TOWARDS SUSTAINABLE FASHION: A BALANCE THEORY APPROACH

Eunju Ko, Jinghe Han, Yuri Seo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1620

THE GUIDELINE DEVELOPMENT FOR THE SUSTAINABLE FASHION DESIGN PROCESS BASED ON EMOTIONAL DURABILITY

Ji Hyun Ha, Jee Hyun Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1615-1619

SUSTAINABILITY INDEX MODEL IN FASHION INDUSTRY

HuanzhangWang, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1614

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng, Yang Fang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1607-1611

CONSTRUCTING AND MARKETING BEAUTY IN INDONESIA

Jeaney Yip, Susan Ainsworth

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1605-1606

REDEFINING MALE BEAUTY: THE CULTURAL ENCODING OF MASCULINITY IN SOUTH KOREAN COSMETICS ADVERTISING

Ann Kristin Rhode

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1603-1604