KOREASCHOLAR

REGAINING AND KEEPING ONLINE GAME DEFECTORS BASED ON THEIR PAST BEHAVIOR

Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1263-1264

PLAY WITH FRIENDS, AGAINST MACHINE OR ALL ALONE? SOCIAL IN-GAME MECHANICS AS A PREDICTOR OF GAMER LIFETIME VALUE

Minna Pura, Jacob Mickelsson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1261-1262

CREATING COMPETITIVE BRAND ADVANTAGE VIA CONNECTING AND DISCONNECTING HISTORICAL EPOCHS THROUGH HERITAGE BRANDS

Tatiana Anisimova, Olof Brunninge

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1258-1260

WHATIF THE FACE OF THE FIRM IS A NARCISSIST CEO? CORPORATE REPUTATION AND FIRM PERFORMANCE

Adıgüzel, Feray, Turner Karynne, Sithu, Jatinder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1253-1257

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1248

THE EFFECT OF CUSTOMER PARTICIPATION ON E-SERVICE QUALITY AND SATISFACTION

Thomas Fotiadis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1245-1247

UNDERSTANDING NEGATIVITY TOWARD BRANDS: A FRAMEWORK OF ANTECEDENTS OF ONLINE BRAND DERISION

Vishag Badrinarayanan, Enrique Becerra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1244

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

Tony Apéria, Christian Persson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1239-1243

ARE YOU IN(GAGED)? THE IMPORTANCE OF ENGAGEMENT AND EXPERIENCE ON EMPLOYEES AND ORGANIZATIONS' SUCCESS

Liliana Rodrigues da Costa, Sandra Maria Correia Loureiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1235-1238

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE

Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231

“A DANGER FORESEEN IS A DANGER AVOIDED.”: HOW THE SOURCE OF AN IDEA INFLUENCES MANAGERS’ EVALUATION BEHAVIOR IN OPEN INNOVATION

Laura Braun, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1227

HOW CREATIVITY COMES OUT OF THE BLUE… OR NOT!

Béatrice Parguel, Marine Agogué

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1226

HOLISTIC ARCHITECTURAL BRANDING IN RETAIL IN A GLOCAL CONTEXT

Sophie Schueller, Alice Morath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1224-1225

MARKETPLACE GLOBALIZATION AND SHIFTING BRAND PERCEPTIONS: THE ROLE OF PERCEIVED BRAND GLOBALNESS AND CULTURAL SYMBOLISM

Timo Mandler, Fabian Bartsch, C. Min Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1223

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220