KOREASCHOLAR

SYMBOLIC CONSUMPTION, CULTURE, AND GLOBAL BRANDS: COMPARING BRAND CONSUMPTIONS IN BOGOTÁ AND LONDON

Sandra Preciado, Yüksel Ekinci, Nicoletta Occhiocupo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1597-1602

CAN BUYING FAKES MAKE YOUA BAD PERSON? THE (RE)SIGNIFICATION OF CONSUMER MORAL IDENTITY THROUGH ENGAGING IN COUNTERFIETING IN HONG KONG

Magnum Lam, Wing-sun Liu, Cliff Liu, Eric Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1593-1596

MYTHICIZING ASIAN BRANDS IN THE GLOBAL MARKETPLACE

Eric Li, Sangwon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1587-1592

ROLLING OUT THEGREEN CARPET: EXPRESSING UNIQUENESS THROUGH ECO-FRIENDLY CLOTHING SELECTION

Kirsten Cowan, Tammy Kinley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1585-1586

INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS

Håkan Preiholt, Nishant Kumar

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1578-1584

EFFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH IN RETAIL SETTING: MEDIATING ROLES OF RELATIONAL CHARACTERISTICS

Sang Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1575-1577

CRITICAL SUPPLY CHAIN INITIATIVES AND THE ORGANIZATIONAL PERFORMANCE IMPACT IN THE INDIAN SMALL SCALE MANUFACTURING SECTOR

Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1573-1574

CREATING AND SHARING A BIGGER VALUE -DUAL PROCESS MODEL OF INTER-FIRM CSV TO FIRM PERFORMANCE

Hyeonmi Yoo, JaeWook Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1570-1572

AN EMPIRICAL EXAMINATION OF THE PEER INFLUENCE ON CROWDFUNDING MARKETS

Yuho Chung, Yiwei Li, Jian-min Jia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1567-1569

DOES CSR ALWAYS PROTECT FIRMS AGAINST NEGATIVE PUBLICITY?

Teng Gao, Lishan Xie, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1566

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565

A GROUNDED THEORY APPROACH TO EXPLORING THE PHENOMENON OF SELLER MANIPULATIONS OF ONLINE PRODUCT REVIEWS

Chunyu Li, Ling Peng, Geng Cui

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1538-1551

INFLUENCES OF 3D VISUALIZATION AND FREE-POINT-VIEW TECHNOLOGYIES ON SPORTS VIEWING EXPERIENCES

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Carolyn Yoonhee Park, Choong Hoon Lim, Yunjae Cheon,g, Kihan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1536-1537

“I KNOW WHAT YOU DID LAST NIGHT!”: THE IMPACT OF DIGITAL COMMUNICATIONS FOR SPORT CELEBRITY TRANSGRESSIONS

Anne-Marie Sassenberg, Jane Summers, Rumman Hassan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1531-1535

AVOCATION TRAVEL: CHOICE OF EVENTS AMONGST AMATEUR (NON-PROFESSIONAL) PARTICIPANTS INVOLVED IN SMALL-SCALE SPORTING EVENTS

Anestis Fotiadis, Nikolaos Stylos, Chris A. Vassiliadis, Tzung-Cheng TC Huan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1516-1530

LUXURY START-UP: OXYMORON OR REALITY? THE TALES OF TWO LUXURY START-UPS

Michel Phan, Klaus Heine, Andrea Temime, Esther Porte

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1507-1515

THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE

Chi-Hsien Kuo, Nagasawa Shinya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1505-1506

STRATEGIC RESPONSE IN BUILDING CONSUMER LIFESTYLE BRAND IN CHINA: THE CASE OF BMW

Ashok Som

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1504

WHAT DRIVES REPUTATION OF GERMAN BUSINESS SCHOOLS? AN ANALYSIS OF THE PERCEPTIONS OF ACADEMICS

Sarah Isabel Mahr, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1502-1503

WAR FOR TALENT: DETERMINANTS OF BUSINESS SCHOOL REPUTATION BY PRACTITIONERS AND ITS IMPACT ON RECRUITMENT

Sandra C. S. Männel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1500-1501