KOREASCHOLAR

EXPORT DIVERSIFICATION AND EXPORT PERFORMANCE: A CONTINGENCY- AND RESOURCE DEPENDENCY-BASED ASSESSMENT

Itzhak Gnizy, John W. Cadogan, João S. Oliveira, Asmat-Nizam Abdul-Talib

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1219

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, Jοãο S. Oliveira, Tommi Laukkanen, Vicky M. Story, Nahid Yazdani, Nathaniel Boso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1212

DOES ECONOMIC DISTANCE MATTER IN INTERNATIONAL BUSINESS TO BUSINESS RELATIONSHIPS?

Meng Wang, Flora F. Gu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1211

THE ADVERTISING APPEAL OF GENUINUITY

Brian ‘t Hart, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1210

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu, Ashish Sinha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209

LIVE WHAT YOU SPEAK AND YOU SHALL BE PROTECTED: THE INSURANCE-EFFECT OF CSR BELIEFS IN THE FACE OF A CSI CRISIS

Matthias Jaeger, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1206

PUBLIC SELF-CONSCIOUSNESS AND LUXURY BRAND ATTACHMENT

Anwar Sadat Shimul, Sean Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1205

WHEN IS CUSTOMER PARTICIPATION EFFECTIVE IN NPD STAGES: A TEST OF TWO DIFFERENT USER TYPES AND INNOVATION

Hyeyeon Yuk, Tony C. Garrett

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1204

TRANSNATIONAL LEISURE INVOLVEMENT AND TRAVEL MOTIVATION OF CONTEMPORARY MIGRANTS

Wei-Jue Huang, Chun-Chu Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1198-1203

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1197

INVESTIGATING TOURIST PERCEPTIONS OF WIRELESS TRACKING AT A TRAVEL DESTINATION

Sean Lee, Billy Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1191-1196

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

EXPLORING THE PSYCHOLOGICAL IMPACTS OF SERVICE RECOVERY STRATEGIES ON POTENTIAL CUSTOMERS

Elisa K. Chan, Lisa C. Wan, Maggie Y. Chu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1187-1188

APPLYING WIRELESS ANALYTICS TO TRACK CUSTOMER ENGAGEMENT LEVEL TO POP-UP FOOD TRUCKS

Billy Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1186

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

SURVIVAL OF THE QUICKEST – INVESTIGATING ORGANIZATIONAL AGILITY ENABLERS AND OUTCOMES

Fabian P.W. Schrempf, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1178

ONE PIECE OF INFORMATION LEADS TO ANOTHER: CONSUMERS’ PRIVACY CONCERN, TRUST AND THE TRAP OF WILLINGNESS TO SHARE INFORMATION

Monica Grosso, Sandro Castaldo, Hua Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1177

THE INFLUENCE OF FRONTLINE SERVICE EMPLOYEES’ PERCEPTION OF CUSTOMER INJUSTICE ON THEIR PERCEIVED PSYCHOLOGICAL CONTRACT VIOLATION

Lin Guo, Aadron Arndt, Chuanyi Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1175-1176