KOREASCHOLAR

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION

Jenny (Jiyeon) Lee, Paul Patterson, Christine Mathies

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.834-835

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

Shamim Ahmed Khan, Mohammad Zainuddin, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.827-828

HOW AND WHEN WILL AUTHORITARIAN LEADERSHIP THWART FLE PERFORMANCE? THE MEDIATING ROLE OF EMPLOYEE CREATIVITY AND MODERATING ROLE OF COPING STYLES

Keo Mony Sok, Zhanhao He, David Lie, Phyra Sok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.825-826

THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

LOCALLY-RATIONAL DEMAND MODELS

Sanghak Lee, Taegyu Hur, Greg M. Allenby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.822

WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?

Vinicius Andrade Brei, Jaiany Rocha Trindade

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.820-821

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE

Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.808-809

THE RISE OF E-COMMERCE AND INTERNET USE IN ELDERLY ADULTS AFTER A WORLD PANDEMIC

Katelyn Thompson, Min-Young Lee, Vanessa Jackson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.806-807

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS

Monica Grosso, Giulia Miniero, Sandro Castaldo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.802-803

ADAPTIVE SELLING IN TIMES OF UNCERTAINTY: A CASE STUDY ON INSURANCE AND UNIT TRUST INDUSTRY

Henry Chee Wei Cheah, Soo Yeong Ewe, Helen Hui Ping Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.800-801

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799