KOREASCHOLAR

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

SUCCESS FACTORS OF SINNFLUENCER MARKETING

Walter von Mettenheim, Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.997

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.988

DIGITAL ENTRPRENUERSHIP: EMPOWERING WOMEN IN YEMEN?

Kholoud Mohsen, Young-Ah Kim, Shamsul Karim, Teck-Yong Eng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.984-987

DIGITAL GOVERNMENT AND SMART CITIES IN THE DIGITAL TRANSFORMATION AGE: FOCUSING ON KNOWLEDGE TRANSFER TO PARTNER COUNTRIES

Chrin Kim, Kyung-Ah Kim, Young-Ah Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.982-983

PRICING TRANSPARENCY IN INTERNATIONAL RETAILING

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.981

ANTECEDENTS AND OUTCOMES OF ORGANIZATIONAL GENERATIVITY ON DIGITAL PLATFORMS

Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.980

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!

Jiyeong Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.979

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.973-978

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.964-968