KOREASCHOLAR

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

EXPLORING THE PSYCHOLOGICAL IMPACTS OF SERVICE RECOVERY STRATEGIES ON POTENTIAL CUSTOMERS

Elisa K. Chan, Lisa C. Wan, Maggie Y. Chu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1187-1188

APPLYING WIRELESS ANALYTICS TO TRACK CUSTOMER ENGAGEMENT LEVEL TO POP-UP FOOD TRUCKS

Billy Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1186

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

SURVIVAL OF THE QUICKEST – INVESTIGATING ORGANIZATIONAL AGILITY ENABLERS AND OUTCOMES

Fabian P.W. Schrempf, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1178

ONE PIECE OF INFORMATION LEADS TO ANOTHER: CONSUMERS’ PRIVACY CONCERN, TRUST AND THE TRAP OF WILLINGNESS TO SHARE INFORMATION

Monica Grosso, Sandro Castaldo, Hua Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1177

THE INFLUENCE OF FRONTLINE SERVICE EMPLOYEES’ PERCEPTION OF CUSTOMER INJUSTICE ON THEIR PERCEIVED PSYCHOLOGICAL CONTRACT VIOLATION

Lin Guo, Aadron Arndt, Chuanyi Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1175-1176

BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS

Joseph W. Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1174

THE EFFECT OF VIRTUAL COMMUNITY CODEPENDENCY ON VIRTUAL COMMUNITY ADDICTION: EXPLORING THE MEDIATION EFFECTS

Long-Chuan Lu, Ching-Tzu Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1169-1173

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1166-1167

CONSISTENCY OF PERCEIVED INFLUENCE OF USER-GENERATED CONTENT ON CORPORATE SOCIAL RESPONSIBILITY

Marina Zanfardini, Enrique Bigné, Luisa Andreu, Carla Ruiz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1164-1165

“TO BE OR NOT TO BE" IS NOT THE ONLY QUESTION IN ADVERTISING FLYERS: HOW AND WHERE BEING ALSO MATTERS

Álvaro Garrido Morgado, Óscar González Benito, Mercedes Martos Partal

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1163

OWNED MEDIA IN TWITTER OF MULTINATIONAL FIRMS: TO CENTRALIZE OR TO DECENTRALIZE?

Nora Lado, Manuel Ceballos, Angel Garcia-Crespo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1161-1162

IMPACT OF PERCEIVED VALUE ON CASUAL MOBILE GAME LOYALTY: THE MODERATING EFFECT OF INTENSITY OF PLAYING

Sebastian Molinillo, Arnold Japutra, Francisco Liébana-Cabanillas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160

HOW DO SPLIT QUESTIONNAIRES REDUCE RESPONSE STYLES?

Adıgüzel Feray

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1158

DYNAMIC EVALUATION OF BUSINESS MODEL QUALITY

Yong-Fa LI, Ping WANG, Xiu-Hua TIAN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1157

FLAGSHIP SHOP STRATEGY FOR BRAND BUILDING: — CASE OF UNIQLO —

Shin‘ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1144-1156

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143