KOREASCHOLAR

BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS

Joseph W. Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1174

THE EFFECT OF VIRTUAL COMMUNITY CODEPENDENCY ON VIRTUAL COMMUNITY ADDICTION: EXPLORING THE MEDIATION EFFECTS

Long-Chuan Lu, Ching-Tzu Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1169-1173

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1166-1167

CONSISTENCY OF PERCEIVED INFLUENCE OF USER-GENERATED CONTENT ON CORPORATE SOCIAL RESPONSIBILITY

Marina Zanfardini, Enrique Bigné, Luisa Andreu, Carla Ruiz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1164-1165

“TO BE OR NOT TO BE" IS NOT THE ONLY QUESTION IN ADVERTISING FLYERS: HOW AND WHERE BEING ALSO MATTERS

Álvaro Garrido Morgado, Óscar González Benito, Mercedes Martos Partal

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1163

OWNED MEDIA IN TWITTER OF MULTINATIONAL FIRMS: TO CENTRALIZE OR TO DECENTRALIZE?

Nora Lado, Manuel Ceballos, Angel Garcia-Crespo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1161-1162

IMPACT OF PERCEIVED VALUE ON CASUAL MOBILE GAME LOYALTY: THE MODERATING EFFECT OF INTENSITY OF PLAYING

Sebastian Molinillo, Arnold Japutra, Francisco Liébana-Cabanillas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160

HOW DO SPLIT QUESTIONNAIRES REDUCE RESPONSE STYLES?

Adıgüzel Feray

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1158

DYNAMIC EVALUATION OF BUSINESS MODEL QUALITY

Yong-Fa LI, Ping WANG, Xiu-Hua TIAN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1157

FLAGSHIP SHOP STRATEGY FOR BRAND BUILDING: — CASE OF UNIQLO —

Shin‘ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1144-1156

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

CREATIVE ENTREPRENEURSHIP: A MEANS TO EMPOWER LOCAL POTENTIALS IN BANDUNG

Salfitrie R. Maryunani

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1130-1140

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT

Sandra Maria Correia Loureiro, João Lopes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1114-1118

EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1109-1113

IRRITATE ME AND I’LL BLOCK YOU! – CONSUMER’S COGNITIVE PROCESS LEADING TO AD BLOCKERS

Khyati Jagan, Bijal Mehta, Rasananda Panda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1107-1108

THE PERCEPTION OF ACTIVE LISTENING PRACTICE ON SOCIAL NETWORKS

Lídia Silveira Pina, Sandra Maria Correia Loureiro, Paulo Rita, Paulo Rita, Eduardo Moraes Sarmento, Ricardo G. Bilro, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1098-1106

ASSESSING CURRENT AR MARKETING AND RESEARCH DIRECTIONS

Sang Jun Moon, Juran Kim, Baigal Buyantogtokh, Luo Yalan, Hyng-Jin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1097