KOREASCHOLAR

VIDEO CLIPS IN ONLINE MARKETING OF CONSTRUCTION PROJECTS: PROJECTING CREDIBILITY AND TRUST?

Hans Rämö

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1487-1499

BELIEVE YOU BECAUSE I TRUST YOU: UNDERSTANDING THE ROLE OF INTRA- AND INTER- ORGANIZATIONAL TRUST IN PERCEPTION AND USE OF MARKET INFORMATION

Tamara Keszey

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1481-1486

UNIVERSITIES GOING DIGITAL – A WAY TO IMPROVE THEIR REPUTATION AMONG STUDENTS?

Delphine Leila Colin, Sarah Isabel Mahr

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1469-1480

DO JOURNAL ARTICLES HAVE A PLACE IN THE CLASSROOM?

Matthias Koch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1468

TOUGH LISTENING: A CROSS-CULTURAL EXPLORATION OF STRATEGIES TO IMPROVE LISTENING WHEN IT IS DIFFICULT

Charles M. Wood, Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, Santosh Dhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, Jim Zboja, Theo Lynn, Graham Hunt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1466-1467

HOW TO PRESENT PRICE PREMIUMS AND MONETARY SAVINGS OF ECO-FRIENDLY PRODUCTS: A MENTAL ACCOUNTING THEORY PERSPECTIVE

Junyong Kim, Jungyun Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1462-1465

SHOPPING MALLATTRIBUTES ON CUSTOMER EQUITY

Ting Zhang, Eunju Ko, Jinghe Han, Wei Jiang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1461

SUSTAINABILITY INDEX MODEL FOR TRADITIONAL MARKET

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1460

MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS

Jeonmi Ko, Eunju Ko, Hyun Min Kong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1459

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458

“WE’RE SORRY!” EFFECTS OF ONLINE COMPLAINT HANDLING ON OBSERVERS’ ATTITUDES

Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1456-1457

THE IMPACT OF HUMOR IN ANNOUNCEMENTS ON SERVICE CUSTOMER’S INTENTION TO COMPLY WITH THE ANNOUNCEMENT

Eunhee Kim, Sunmee Choi, Shinyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1449

INTERNAL MARKETING PRACTICE IN SERVICES ORGANIZATION –A CASE STUDY OF AN ADVERTISING AGENCY

ABM Shahidul Islam

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1437-1448

WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1435-1436

WHEN MY VIP STATUS FALTERS: CUSTOMER PURCHASE RESPONSE TO CHANGES IN THEIR VIP STATUS AND THE ACCOMPANYING PREFERENTIAL TREATMENT

Donghoon Kim, Luri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1430-1434

REFORMULATING APPROACH TO USING PHOTOGRAPHIC IMAGES FOR ADVERTISING DESIGN

Ken W. Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1417-1429

THE EFFECT OF MOOD ON MOBILE SHOPPING BEHABIOR

Joonheui Bae, Dong Mo Koo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1416

SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE

Fazlul K Rabbanee, Rajat Roy, Piyush Sharma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415

THE IMPACT OF SYSTEM INTERACTIVITY ON ONLINE BRAND EQUITY: THE MEDIATING EFFECT OF TRUST INTEGRITY IN ONLINE ENVIRONMENTS

Albert A. Barreda, Khaldoon Nusair, Fevzi Okumus, Anil Bilgihan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1406-1412

PAVING THE WAY FOR SOCIAL CEOs: AN EXPLORATION OF USING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Valérie Livia de Jongh

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1405