KOREASCHOLAR

THE BRAND VALUE CHAIN OF ONLINE INSURANCE BROKERS: TAM AND PERCEIVED VALUE APPROACH

Rachata Rungtrakulchai, Maneerat Kor-Udom

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1392-1404

B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1387-1391

CONSUMERS’ RESPONSES ON GLOBAL BRANDS’ PRODUCT-HARM CRISES: THE EFFECT OF LAY THEORY

Yi Xie, Xiaoying Zheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1381-1386

INVESTIGATING THE DEVELOPMENT OF BRAND LOYALTY IN BRAND COMMUNITIES FROM A POSITIVE PSYCHOLOGY PERSPECTIVE

Chia-Wu Lin, Kai-Yu Wang, Shu-Hao Chang, Jin-An Lin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1380

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

LEGITIMATE CUSTOMER CONSEQUENCES DERIVING FROM CUSTOMER-ORIENTED DEVIANCE

Achilleas Boukis, Kalliopi Chatzipanagiotou

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1377-1378

A MARKETING ANATOMY IN A LASTING RECESSION: THE CASE OF GREECE

Prokopis K. Theodoridis, George J. Avlonitis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1371-1376

HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES

Sofia Kousi, Flora Kokkinaki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1365-1370

THE SIGNIFICANCE OF THE CONSTRUCT OF DETACHMENT IN EXPLAINING CONSUMER PATRONAGE IN A PERIOD OF PROLONGED AND SEVERE ECONOMIC DEPRESSION

Evangelia Chatzopoulou, Markos Tsogas, Emmanuella Plakoyiannaki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1359-1364

PRICING NEW BUSINESS-TO-BUSINESS PRODUCTS IN A RECESSION PERIOD

Kostis Indounas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1353-1358

CONSUMERS’ REACTIONS TO VARIETY REDUCTION IN GROCERY PRODUCT CATEGORIES: A REACTANCE THEORY APPROACH

Paraskevas C. Argouslidis, Dionysios Skarmeas, Antonios Kühn, Alexis Mavrommatis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1352

KEBAYA INDONESIA AS NATIONAL IDENTITY PERCEIVED BY YOUNGSTERS IN JAKARTA

Effy Zalfiana Rusfian, Ixora Lundia Suwaryono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1349-1351

VISUAL PRESENTATION FORMATS & ONLINE SHOPPING EXPERIENCES

Aneta Geistova, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1348

A DUAL-ROUTE PERSPECTIVE ON EMOTICON USAGE IN MOBILE INSTANT MESSAGING

Sara H. Hsieh, Timmy Tseng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1342-1347

THE INFLUENCE OF PRIVACY INFORMATION IN MOBILE APPS

Morikazu Hirose, Kei Mineo, Keiya Tabe

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1337-1341

CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS

Randi Priluck, Joseph Wisenblit, Stephen Pirog

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1331-1336

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1328-1330

CONSUMER PERCEPTIONS AND ADOPTION OF MOBILE PAYMENTS IN JOHANNESBURG, SOUTH AFRICA: A CASE OF UNIVERSITY STUDENTS

Nakuze Chalomba, Meenakshi Gujral

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1310-1327

THE ROLE OF REGULATOR AND BANK PLAYER IN BRANCHLESS BANKING IN INDONESIA

Dimas Maulana, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1299-1309

TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE

Maria Teresa Cuomo, Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, Debora Tortora, Gerardino Metallo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1282-1298