KOREASCHOLAR

A STUDY ON EFFECTIVE ADVERTISING VICARIOUS EXECUTION COMMISSION SYSTEM IN DIGITAL ENVIRONMENT

Choi Il-do, Choi Jee-Hye, Lee Hyo-Bok

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1096

THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR

Cunhyeong Ci

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095

STUDY ON TYPE OF SUCCESSFUL ADVERTISING PUBLIC-RELATIONS CAMPAIGN STRATEGY IN 4TH INDUSTRY INNOVATION

Jeiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1093-1094

EFFECTS OF SOCIAL PLATFORM IN ADVERTISING & PR

Bongchul Kim, Jooah Ahn, Sung Hey Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1092

SPECIAL SESSION DEVELOPMENTS IN GLOBAL MARKETING AND STRATEGY: EMPIRICAL, METHODOLOGICAL AND THEORETICAL CHALLENGES

Dr. Giuseppe Musarra, Dr. Vita Kadile

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1087-1091

FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

Sabrina C. Thornton, Benjamin Dehe, David R. Bamford

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1086

CUSTOMER-ORIENTED SELLING OF PERFORMANCE-BASED CONTRACTS – A MEANS END CHAIN ANALYSIS

Stefan Ruffer, Tobias Schaefers

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1085

MEASURING B-TO-B SERVICE QUALITY AND RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND MODEL TESTING

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1082-1084

WHEN THE GOOD BECOMES THE BAD: THE ROLE OF CORPORATE CRISIS TYPE AND ISSUE CONGRUENCE

Yoojung Kim, Sejung Marina Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1081

“YOU’VE GOT OYSTERS? THEN, GUINNESS IS THE PERFECT MATCH”: THE EFFECT OF PARING STRATEGY ON BRANDED CONTENT

Dongwon Choi, Hyejin Bang, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1080

INTERDEPENDENCE OF PERFORMANCE BETWEEN MOVIES AND THE MOVIE-THEMED MOBILE GAMES

Youseok Lee, Jisu Yi, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1079

FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL- THE CASE OF MIRCHI & MIME IN MUMBAI

Isaac Jacob, Monica Khanna, Krupa A Rai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1077-1078

WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

H. Aghakhani, S.W. Carvalho, P.H. Cunningham

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1076

DOES IT PAY NOT TO ENGAGE IN GREENWASHING? THE EFFECT OF SUPPLY CHAIN INVOLVEMENT IN GREENWASHING ON INVESTORS’ REACTIONS

Marta Pizzetti, Lucia Gatti, Peter Seele

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1074-1075

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1072

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

VARIOUS MODEL SPECIFICATIONS FOR CONCEPTUALIZING CUSTOMER ENGAGEMENT ON FACEBOOK FAN PAGES: A CASE STUDY FROM THE DINING INDUSTRY

Chaang-Iuan Ho, Ying-Hsiao Lai, Li Wei Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1069

MILLENIALS UNCOVERED: BOUTIQUE HOTELS AND DRIVERS OF INTENTION TO STAY OF INDONESIAN MILLENIAL CUSTOMERS

Adilla Anggraeni, Indra Kusumawardhana

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1068

HOW THE TOURISM SERVICE QUALITY INFLUENCE THE TOURIST LOYALTY: TOUR GUIDE PROFESSIONAL COMPETENCE AS INTERMEDIARY VARIABLES

Su-Shiang Lee, Wei Yeng Sia, Wei Peng Tan, Chih-Wei Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1067