KOREASCHOLAR

SOCIAL BUSINESS: MEANING, SCOPE, AND EVALUATION

Muzakkeer Huda, ABM Shahidul Islam

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1262-1281

‘FERMENTING A BUSINESS’: INVESTIGATING ENVIRONMENTAL ANTECEDENTS OF ENTREPRENEURIAL ALERTNESS AMONG AMERICAN HOMEBREWERS USING FUZZY SET ANALYSIS

Vita Kadile, Alessandro Biraglia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1260-1261

THE SYNERGETIC EFFECT OF INTERACTION ORIENTATION WITH ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE - A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1258-1259

EDUCATIONAL VALUE: DO UNIVERSITY CHOICES AFFECT COMPANY PERFORMANCE?

Alberto Pezzi, Luca Petruzzellis, Ottorino Morresi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1250-1257

A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1245-1249

WILLINGNESS TO BUY GREEN ELECTRICITY: DO CONSUMERS RESPOND DIFFERENTLY?

Yingkui Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1244

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels, Anne-Marie van Prooijen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1243

ARE YOU STILL WHO I THINK YOU ARE? A STUDY ON THE INFLUENCE OF CORPORATE FOOD SCANDALS ON TRUST AND PURCHASE INTENTION CASE : JAPANESE CONSUMERS

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1241-1242

THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE

Johanna E. Eberhardt, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1239-1240

CONSUMER INTERACTION IN INSTAGRAM: THE ROLE OF PERCEIVED HEDONISM AND SATISFACTION

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1233-1238

DESIGN OF WEB SITES: WHICH TYPE OF MESSAGE ABOUT PRICES IS MORE EFFICIENT? THE CASE OF SPANISH TOURIST MARKET

Agustin Ruiz Vega, Consuelo Riano Gil, Carla Di Pierri Del Vecchio

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1232

HOW NON-PROFIT ART WEBSITES IMPROVE THEIR VISIBILITY?

Lili Zheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1231

HUMANSHIP: BRANDING OF HUMAN STRENGTH

Philip Hong, Wansoo Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1229-1230

CITIZENSHIP BRANDING FOR THE QUEER SEGMENT

Elisabeth Holm, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1224-1228

THE STUDY OF COUNTRY OF ORIGIN AND ORDER EFFECTS

Kuang-Wen Wu, Kuan-Ting Lin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1223

IMPACTS OF BRAND AWARENESS AND BRAND RESPONSES VIA BLOG PAGE ON MILLENNIAL’S BLOG ENGAGEMENT: IMPLICATIONS TO THE FASHION INDUSTRY

Linh Le, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1221-1222

CORPORATE FACEBOOK AND CUSTOMER BRAND ENGAGEMENT IN KUWAIT

Mohsen Bagnied, Mark Speece, Wimmala Pongpaew

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1220

MOTIVATION, ATTITUDES, AND MENU LABEL USE AND THEIR EFFECTS ON HEALTHY MENU SELECTION AMONG CUSTOMERS IN RESTAURANTS

Sunny Ham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1219

THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET

Fabiola Sfodera, Costanza Nosi, Alberto Mattiacci, Luca Petruzzellis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1214-1219

IMPLICATIONS OF DESIGN INNOVATION AND DESIGN EXPERIENCE ON CUSTOMER VALUE

Kyeong Kook Jang, Sang Jin Kim, Sung Hwan Yeo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1211-1213