KOREASCHOLAR

WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

H. Aghakhani, S.W. Carvalho, P.H. Cunningham

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1076

DOES IT PAY NOT TO ENGAGE IN GREENWASHING? THE EFFECT OF SUPPLY CHAIN INVOLVEMENT IN GREENWASHING ON INVESTORS’ REACTIONS

Marta Pizzetti, Lucia Gatti, Peter Seele

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1074-1075

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1072

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

VARIOUS MODEL SPECIFICATIONS FOR CONCEPTUALIZING CUSTOMER ENGAGEMENT ON FACEBOOK FAN PAGES: A CASE STUDY FROM THE DINING INDUSTRY

Chaang-Iuan Ho, Ying-Hsiao Lai, Li Wei Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1069

MILLENIALS UNCOVERED: BOUTIQUE HOTELS AND DRIVERS OF INTENTION TO STAY OF INDONESIAN MILLENIAL CUSTOMERS

Adilla Anggraeni, Indra Kusumawardhana

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1068

HOW THE TOURISM SERVICE QUALITY INFLUENCE THE TOURIST LOYALTY: TOUR GUIDE PROFESSIONAL COMPETENCE AS INTERMEDIARY VARIABLES

Su-Shiang Lee, Wei Yeng Sia, Wei Peng Tan, Chih-Wei Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1067

THE INDEPENDENT EFFECTS OF BRAND WARMTH AND BRAND COMPETENCE PERCEPTION ON CONSUMERS’ COMPLAINING RESPONSES TO SERVICE FAILURES

Shannon X. Yi, Chloe Y. Qiu, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

THE ROLE OF FEELING OF CONTROL IN CONSUMERS’ PREFERENCE FOR SURPRISE-ME SUBSCRIPTION SERVICES

Lan Xia, Jill Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1059

DIFFERENT EXTERNAL INFORMATION SOURCES AT PHYSICAL STORES AND THE INFLUENCE ON THE CUSTOMER BUYING DECISION PROCESS

Andreas Kessenbrock, Gerrit Cziehso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1058

OPENING A DIRECT DIGITAL CHANNEL: THE IMPACT OF VERSIONING ON THE PHYSICAL PRODUCT MARKET WITH HETEROGENEOUS RETAILERS

Yuji Nakayama

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1057

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

PREMIUM PRIVATE LABEL SOURCING AND BARGAINING

S. Chan Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1055

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

EXPLORATION OF FUNCTIONAL FORM FOR PERCEIVED SERVICE QUALITY USING SERVQUAL : APPLICATION OF NONPARAMETRIC METHOD TO NONLINEAR FACTOR ANALYSIS

Toshikuni Sato

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1053

DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN

Jae Min Jung, Randy B. Stein, Cailin M. Kuchenbecker, Mahta Mirzaeiramin, Quynh T. Le, Sophia S. Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052

THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER

Soojin Kim, Yoojung Kim, A-Reum Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1046-1051

SUNDAY TRADING IN THE NEW MILLENNIUM: SUNDAY IS THE NEW SATURDAY!

Hina Khan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1045