Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066
CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064
THE ROLE OF FEELING OF CONTROL IN CONSUMERS’ PREFERENCE FOR SURPRISE-ME SUBSCRIPTION SERVICES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1059
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1058
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1057
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056
PREMIUM PRIVATE LABEL SOURCING AND BARGAINING
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1055
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1053
DETERMINANTS OF ADOPTION OF FEMALE FITNESS PRODUCTS: AN EVIDENCE FROM URBAN MILLENNIAL WOMEN
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1052
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1046-1051
SUNDAY TRADING IN THE NEW MILLENNIUM: SUNDAY IS THE NEW SATURDAY!
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1045
THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1032-1044
SEDUCING CUSTOMERS WITH FOND MEMORIES: THE EFFECT OF NOSTALGIA ON CONSUMER SWITCHING BEHAVIOR
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1031
EXCLUSIVE OR EXCLUSION? AN EXAMINATION OF STRATEGIC DISCRIMINATION IN MARKETING
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1018-1030
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1017
THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1016
POLITICAL STRIDES AND METAPHORS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1015
SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1004-1014