ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.981-995
THE INFLUENCE OF ONLINE TRAVEL COMMUNITIES ON TOURISM DESTINATIONS CHOICE
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.967-980
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.961-966
ENHANCING EXPORT PERFORMANCE OF EMERGING MARKET
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.960
CUSTOMER ORIENTATION IN THE RUSSIAN MARKET: CHALLENGING EXISTING CONCEPTS AND MEASUREMENT MODELS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.951-959
DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.949
THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.938-940
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937
USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.935
LINKING BUSINESS MODEL AND MARKETING RESEARCH FOR SUCCESSFUL BUSINESS MODEL INNOVATION
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.930-934
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.927-929
SUCCESS FACTORS IN THE FRONT END OF INNOVATION
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.926
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.920-923
IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917
FACTORS DRIVING CONSUMERS TO PURCHASE ETHNIC APPAREL: THE CASE OF HANFU
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.916