KOREASCHOLAR

A NEGATIVELY EXPERIENCED CO-CREATION PROCESS AND ITS EFFECTS ON THE EVALUATION OF THE SELF-DESIGNED PRODUCT

Madleen Moritz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1205-1210

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1204

INTERNATIONAL DIVERSIFICATION, TECHNOLOGICAL CAPABILITY, AND MARKET FOCUS: THE MODERATED MEDIATING EFFECT ON NEW PRODUCT PERFORMANCE

Jie Wu, Zhenzhong Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1203

MOBILE COMMERCE – THE MODERATING ROLES OF PERCEIVED RISK AND APPLICATION CONTEXT

Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1201-1202

MOBILE PHONE USAGE BEHAVIOR IN INDONESIA

Dyah Hapsari Fajarini, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1199-1200

SITUATIONAL MOTIVATIONS DETERMINING MOBILE SHOPPING COMPATIBILITY AND CONTINUED INTENTION

Kiseol Yang, Kirsten Key, Kelly Baker

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1197-1198

THE INFLUENCE OF SOCIO-DEMOGRAPHICS AND TECNOLOGY READINESS ON MOBILE DEVICE USE IN B2B DIGITAL SERVICES

Heli Hallikainen, Ari Alamaki, Tommi Laukkanen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1191-1196

THE DETERMINANTS OF GROWTH AND DECLINE IN MOBILE GAME DIFFUSION

Jisu Yi, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1185-1190

THE IMPACT OF RISK AND TRUST ON CONTINUANCE INTENTION TOWARDS MOBILE BANKING IN THAILAND

Chayawan Poromatikul, Kannika Leelapanyalert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1181-1184

VALUES BASED BUSINESS ETHICS ALONG THE ENTIRE VALUE CHAIN- A DEMONSTRATION OF THE DEFINITION OF MARKETING

Vinay Sharma, Anita Sengar, Rajat Agrawal, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1169-1180

REACHING ETHICAL CONSPICUOUSNESS: WHAT DO OTHERS THINK?

George Panigyrakis, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1157-1168

ETHICS AND DIAMONDS: PARADOXICAL ISSUES SURROUNDING GUANXI RELATIONS IN CHINA

Ron Berger, Bradley R. Barnes, Whitla Paul, Herstein Ram, Silbiger Avi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1156

YOUR PAIN IS MY GAIN: CHARACTERISTICS AND BEHAVIOR OF CONSUMER PSYCHOPATHS

Klaus-Peter Wiedmann, Nadine Hennigs, Evmorfia Karampournioti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1154-1155

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153

MORALITY IN DECISION MAKING: A META-ANALYSIS AND META-REGRESSION

Philipp Simbrunner, Bodo B. Schlegelmilch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1151

THE CULTURAL CONTEXT OF MIDDLE-AGED WOMEN’S COSMETICS SHOPPING AND CONSUMPTION IN TAIWAN

Chih-Yu Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1149-1150

WHAT IS A ‘BUZZED-ABOUT’ DISPLAY? THE RELATIONSHIP BETWEEN POSTS ON SOCIAL NETWORKING SERVICES ABOUT IN-STORE DISPLAY INFORMATION AND RESPONSES TO THEM

Takashi Teramoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1148

CUSTOMER CHANNEL CHOICE BEHAVIOR ABOUT COSMETICS

Akira Shimizu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1146-1147

AN EXAMINATION OF FRAMING IN STRATEGIC ALLIANCE NEGOTIATION BETWEEN RETAILERS AND SUPPLIERS

Tomokazu Kubo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1141-1145

AN EMPIRICAL ANALYSIS OF DISCOUNTS AND MULTI-CHANNEL PURCHASING

Ushio Dazai, Yoshiyuki Okuse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1138-1140