Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.913-915
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911
POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905
EVOLUTION OF DIGITAL MARKETING: THEORY AND PRACTICE FROM KEY RESOURCES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.903
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.895-896
GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891
EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.873-890
ASYMMETRIC EFFECTS OF CONSUMER GENERATED CONTENT ON CUSTOMER SATISFACTION OF HOTEL CUSTOMERS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.871-872
GROUP SIZE EFFECT IN NEW PRODUCT CROWDFUNDING
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.870
“MY OWN DESIGN IS BETTER”:A CO-CREATION PERSPECTIVE ON THE ONLINE LUXURY DESIGN
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.869
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.864-865
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863