KOREASCHOLAR

DETERMINATS OF JAPANESE HOUSEHOLD EXPENDITURE ON CONSUMER GOODS SPECIALITY RETAILERS: 1991 – 2014

Charles A. Ingene, Ikuo Takahashi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1134-1137

SOCIAL COMMERCE: THE EFFECTS OF TIME PRESSURE, PRODUCT POPULARITY, AND WEBSITE REPUTATION ON PURCHASE INTENTION

Minjung Park, Jungmin Yoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1131-1133

EXPLORING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND MOTIVATIONS TO USE MEDIA

Jong-Hyuok Jung, Dong Hoo Kim, Yongjun Sung, Jungah Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1130

TOWARDS A NEW CONCEPTUALIZATION OF CUSTOMER EXPERIENCE QUALITY IN TECHNOLOGY ENABLED COLLABORATIVE CONSUMPTION SERVICES

Kathrin Luehrs, Christoph Schmitz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1124-1129

AN ANALYSIS OF STRATEGIC COGNITION OF MYANMAR MANAGERS: INSIGHTS ON INTERNATIONAL MARKET ENTRY DECISION MAKING

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1118-1123

FROM PRODUCT TO CATEGORY: HOW AN INNOVATIVE PRODUCT TYPE COULD GROW INTO A DOMINANT PRODUCT CATEGORY

Bangsil (Esther) Lee, Jina Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1116-1117

QUALITY PERCEPTION INFLUENCES ON THE EFFECTIVENESS OF COMMERCIAL STIMULI

Alvaro Garrido-Morgado, Oscar Gonzalez-Benito, Mercedes Martos-Partal

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1108-1115

DISCIPLINED VISION CASTING: A METHOD FOR EXPLORING POSSIBLE FUTURES

E. Ramirez, S. Tajdini

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1107

RELATIONSHIPS AMONG BPL, ORGANIZATION IMAGE, ORGANIZATION REPUTATION, EMPLOYMENT BRAND EQUITY AND INTENTION TO PURSUE JOB OPPORTUNITY IN R.O.K NAVY

Jongchul Na, Sang Jin Kim, Kyung Hoon Kim, Huanzhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1105-1106

ADVERTISING GUILT-LADEN TOURISM PRODUCTS: BEYOND CULTURAL DIFFERENCES

Isabella Soscia, Girish Prayag, Ozlem Hesapci

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1104

MEASURING WEARABLE TECHNOLOGY ADOPTION BEHAVIOR: THE MEDIATING EFFECT OF FASHION OPINION LEADERSHIP

Yukyung Lee, Minjung Park, Subin Im

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1102-1103

WHY DO NEGATIVE E-WOM MESSAGES SOMETIMES POSITIVELY INFLUENCE CONSUMER ATTITUDE?

Mai Kikumori, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1101

DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND E-WOM ON CUSTOMER EQUITY

Honglei Liu, Kyung Hoon Kim, Sang Jin Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1099-1100

RESEARCH ON THE RELATIONSHIP AMONG E-WOM, CONSUMER ETHNOCENTRISM, BRAND EQUITY AND PURCHASE INTENTION

Yang Sun, Shenghui Wang, Xianfang Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1097-1098

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

HOW TO INCREASE SHARING IN SOCIAL MEDIA? EFFECTS OF SOCIAL TIE, TEMPORAL DISTANCE, AND MESSAGE TYPE

Yung Kyun Choi, Sukki Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1092-1093

IT IS ALL ABOUT DESIRES! MOTIVATION TO ENGAGE IN MEDICAL TOURISM PRACTICES AND SUBJECTIVE WELL-BEING

Sandra Maria Correia Loureiro, Padma Panchapakesan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1081-1091

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080

A FORMALIZED FRAMEWORK OF TOURISTS’ MENTAL PICTURES OF DESTINATIONS

Alexander Josiassen, Florian Kock

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1068-1072

MENU-ENGINEERING IN RESTAURANTS: USING PORTION SIZES ON PLATS TO PROMOTE HEALTHY EATING

Machiel J. Reinders, Marlijn Huitink, Joris Heijnen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1066-1067