KOREASCHOLAR

THE EFFECT OF BRAND LOYALTY ON CONSUMERS’ ATTACHMENT TO THE PLACE-OF-ORIGIN

Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich, Albert Stoeckl

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1064-1065

DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Marica Laudano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1062-1063

MANAGING THE BRAND ART GALLERY: ART VISUALIZATION AND OVERALL EVALUATION

Sandra Maria Correia Loureiro, Filipa Lima

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1050-1061

THE INFLUENCE OF DESIGN INNOVATION ATTRIBUTES ON PERCEPTIONS, ATTITUDES, AND PURCHASE INTENTIONS AMONG DESIGNERS AND CONSUMERS

Jaehee Chung, EunjuKo, Jinghe Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1048-1049

HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

Takuo ANDO, Hikaru MAKINO

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1044-1047

CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY

Steven Chen, Eric Chuan-Fong Shih

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1043

LUXURY BRANDS MANAGEMENT AND THE ARTS

Claude Chailan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1042

CROSS-BUYING BY CUSTOMERS: THE IMPACT OF CROSS-BUYING PROPENSITY ON FIRM’S SALES

Seung Min Lee, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1039-1041

EXPLAINING ONLINE BRAND EQUITY WITH WEBSITE INTERACTIVITY THEORY: A STUDY OF CUSTOMER EQUITY

Albert A. Barreda, Fevzi Okumus, Khaldoon Nusair, Anil Bilgihan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1037-1038

THE MODERATING ROLE OF COMPETITIVE MARKET STRUCTURE IN THE EFFECT OF CUSTOMER EQUITY

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1036

STUDY ON THE CAPABILITY TO MEASURE STAKEHOLDERS’ BRAND EXPERIENCES WITH A CONSUMER-CENTRIC MEASUREMENT FRAMEWORK

Ulla A. Saari, Saku J. Mäkinen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1034-1035

IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS

Sandra Maria Correia Loureiro

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1032-1033

WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

Tony Apéria, Christian.Persson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1028-1031

EFFECTS OF SMART SHOPPING ON VALUE CO-CREATION, SHOPPING EXPERIENCE, AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1025-1027

MANAGING CUSTOMER INTEGRATION – THE CRUCIAL ROLE OF FRONTLINE EMPLOYEES

Julia Rugen, Christian Brock, Markus Blut

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1024

THE IMPACT OF PRODUCT INNOVATION AND CUSTOMER PARTICIPATION ON BRAND ATTITUDE

Hyeyeon Yuk, Seoil Chaiy

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1022-1023

AN EXPLORATORY STUDY ON THE ROLES OF GENDER IN FIRM INNOVATION PRACTICES IN KOREAN INDUSTRIES

Antonio K.W. LAU, Yang W.M.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1015-1021

OPEN SERVICE INNOVATION: PROPOSED ANTECEDENTS AND MODERATORS FROM KNOWLEDGE-BASED VIEW

Fu-Sheng Tsai, Julia L. Lin, Yu-Chia Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1001-1014

THE IMPACT OF INTERNATIONAL ENTREPRENEURIAL-ORIENTED BEHAVIORS ON REGIONAL EXPANSION: EVIDENCE FROM A DEVELOPING ECONOMY

Nathaniel Boso, Magnus Hultman, Pejvak Oghazi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.999-1000

GENDER SHOPPING STYLES: HE HUNTER, SHE GATHERER?

Charles Dennis, J. Joško Brakus, Eleftherios Alamanos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.998