KOREASCHOLAR

GLOBAL DYNAMIC CAPABILITIES REVITALIZED – A NOVEL APPROACH AND FUTURE RESEARCH DIRECTIONS

Gregor Pfajfar, Maciej Mitręga

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.995-997

INTERACTION EFFECT OF MONITORING ON INTERNATIONAL STRATEGIC ALLIANCES’ PERFORMANCE

Giuseppe Musarra, Constantine S. Katsikeas, Mathew Robson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.994

THE ROLE OF RELATIONSHIP VALUE IN EXPORTER–IMPORTER RELATIONSHIPS: PLS-SEM AND FSQCA FINDINGS

Dionysios Skarmeas, Charalampos Saridakis, Constantinos N. Leonidou

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.993

NATIONAL CULTURE DIMENSIONS: HELP OR HINDRANCE?

Sunil Venaik, Paul Brewer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.992

AUTHENTICITY IN TECHNOLOGY-MEDIATED CONSUMER-FIRM INTERACTIONS

Nancy Wuenderlich, Stefanie Paluch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.986-991

FASHION BLOGS: EFFECTS OF BLOGGING MOTIVATION AND SOCIAL CAPITALON ATTITUDE AND BLOG ENGAGEMENT

Xin Zeng, Jiyoung Kim, Kiseol Yang, Hwa-Ping Cheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.984-985

FROM AMATEURS TO CELEBRITIES: A CROSS-CULTURAL STUDY COMPARING TAIWANESE AND AMERICAN FASHION BLOGGERS

Hsin-Hsuan Meg Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.983

I’M WATING FOR ‘IT’: ON THE PSYCHOLOGY OF STOCKPILING POINTS

Eunhee Cho, Jihyun Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.982

IMPROVING QUALITY OF INTERACTIVITY BETWEEN ORGANISATION AND CUSTOMERS WITH THE SUPPORT OF WHATSAPP

Anjar Priyono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.969-981

THE SOCIAL MEDIA SCAPE: AN INTEGRATIVE FRAMEWORK AND MEASUREMENT SCALE

Aikaterini Manthiou, Kafia Ayadi, Volker Kuppelwieser

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.968

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

TOURIST MOTIVATION, SERVICE INTERACTIONS AND PLACE ATTACHMENT: THE INFLUENCE OF NATIONAL CULTURE

Girish Prayag, Isabella Soscia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.965

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.961-964

INFLUENCES OF INTEGRATION ON INTERACTIVITY OF LUXURY BRAND COMMUNITIES IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.960

TOWARDS A TYPOLOGY OF LUXURY CONSUMPTION PRACTICES

Yuri Seo, Margo Buchanan-Oliver

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.959

OFFLINE SOCIAL INTERACTIONS AND ONLINE SHOPPING DEMAND: DOES THE KIND OF SOCIAL INTERACTIONS MATTER?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.957-958

THE DIFFERENTIAL EFFECTS OF WOM COMMUNICATION AGAINST MASS COMMUNICATION ON INDIVIDUAL CONSUMER PREFERENCE AND CONSUMER HETEROGENEITY

Jaihak Chung, Youngchan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.956

A STUDY ON ADVERTISING EFFECT OF HASHTAG IN SNS ADVERTISING: FOCUSING ON SPA BRANDS

Jiye Shin, Eunju Ko, Heeju Chae, Teona Gogichaishvili

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.954-955

SOCIAL MEDIA EFFECTIVENESS USING WEB ANALYTICS

Kacy Kim, Sukki Yoon, Yung Kyun Choi, Younghwa Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.953

IDENTIFYING DRIVERS LEADING TO LOYALTY IN TRAVEL AGENCIES: A FSQCA ANALYSIS

Enrique Bigne, Eva-María Caplliure, Maria-Jose Miquel, Carla Ruiz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.952