KOREASCHOLAR

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné, Carla Ruiz, Rafael Currás, José Martí

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.950-951

WHAT MOTIVATES EWOM IN HOTEL INDUSTRY? CAUSALEXPLANATIONS FROM FSQCA

Helena Martins Gonçalves, Graça Miranda Silva, Telma Gomes Martins

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.948-949

THE IMPACT OF BIG DATA ON BUSINESS MODEL INNOVATION OF TRADITIONAL INDUSTRY

Shenghui Wang, Yuchen Zhang, Tianzhu Li, Jing Fei Long

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.946-947

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

PERCEIVED BRAND LOCAL CONNECTEDNESS VERSUS PERCEIVED BRAND GLOBALNESS: THEIR RELATIVE IMPACT ON CONSUMERBRAND IDENTIFICATION AND PURCHASE INTENTIONS

Christina Sichtmann, Adamantios Diamantopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.940

THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH

Timo Mandler, Fabian Bartsch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.924-939

THE IMPACT OF ISOMORPHIC PRESSURES AND ORGANIZATIONAL CULTURES ON CORPOTATE ENVIRONMENTAL MANAGEMENT PRACTICES IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: INVESTIGATING THE MODERATING EFFECTS OF CO-PRODUCTION AND INTERNATIONAL BUYER VALUE ADDED

Kuo-Hsiung Chang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.921-923

PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES

Alexander Leischnig, Björn Ivens, Sabrina Thornton, Catherine Pardo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.909-920

SOCIAL EXCHANGE RELATIONSHIP BETWEEN DESTINATION MANAGEMENT

Haemoon Oh, Miyoung Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.904-908

HOW TO PERFORM RELATIONSHIP BONDING STRATEGY ON MULTICHANNEL RETAILING?

Hsin-Wei Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.896-903

CAN CONSUMER PRIVACY CONCERN BE A THORN FOR LOYALTY PROGRAMS?

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.894-895

CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION

Evi Rinawati Simanjuntak, Firmanzah, T. Ezni Balqiah, Teddy Pawitra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.892-893

PRICING STRATEGIES FOR THE ONLINE MEDIA STREAMING INDUSTRY

Edwin Ip

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.890-891

CUSTOMER ORIENTATION, INNOVATION CAPABILITIES AND FIRM PERFORMANCE: A TEST OF DIRECT AND MODERATING EFFECTS

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.889

MODERATING EFFECTS OF BUYERS’ PURCHASING STRATEGIES ON THE RELATIONSHIP BETWEEN SUPPLIERS’ TRANSACTION SPECIFIC INVESTMENTS AND THEIR FIRM PERFORMANCE

Jeomhong Yoon, Junyean Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.866-888

FOSTERING A MARKET ORIENTATION: THE IMPACT OF ORGANISATIONAL CULTURE

Yuhui Gao, Mengxia Zhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.865

SUSTAINABILITY, FASHION BRAND, AND AGENCY COSTS

Kyung-Tae Gong, Juran Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.864

HOW A BRAND VALUE IS DISSEMINATED AND REALIZE AT RETAIL STORES

Salena Watanabe, Kenji Sera, Mari Yoshida

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.861-863

CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING

Kimihiko Kondo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.856-860