KOREASCHOLAR

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

THE EFFECTS OF FLUENCY AND FRAMING ON PERCEIVED REVIEW HELPFULNESS

Rongjuan Chen, Jiameng Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.732-736

EXPLORING CONSUMERS’ ATTITUDINAL RESPONSE TO TERROR ATTACKS: AN EXPLORATORY STUDY CONDUCTED IN FRANCE AND ISRAEL

Tali Seger-Guttmann, Shaked Gilboa, Judith Partouche-Sebban

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.730-731

THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY

Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729

THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND

Shuo Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728

THE FORMULATION OF LOYALTY THROUGH BRANDING IN THE ACCOMMODATION ESTABLISHMENTS

Marietta Fragkogianni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.723-727

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

THE ROLE THAT INNOVATION AND STRATEGY PLAYS IN VALUE DRIVER THEORY TO CREATE ENTERPRISE VALUE

Paul Wendee, Fiona Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.720

USER ENGAGEMENT IN SHARING ECONOMY

Hongtao Yang, Jinghan Chen, Chengli Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.720-742

HOW FACEBOOK CONTRIBUTE TO THE RE-EMERGENCE OF SUBSISTENCE MARKETS IN DEVELOPED COUNTRIES

Eva Delacroix, Béatrice Parguel, Florence Benoît-Moreau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.719

ALLIANCE PORTFOLIO CONFIGURATION, KNOWLEDGE DEVELOPMENT, AND INNOVATION: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

Shichun Xu, Erin Cavusgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.718-719

THE EFFECT OF SAFETY CLIMATE ON SAFETY BEHAVIORS AND JOB SATISFACTION

Hee Seok Wu, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.718

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

EXPLORING CONSUMER RESISTANCE TOWARDS SELF-DRIVING CARS

Tabea Sippel

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.716-717

MULTI-TIER PAY WHAT YOU WANT: COMBINING ENDOGENOUS AND SECOND-DEGREE PRICE DISCRIMINATION

Karl Akbari, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.716

THE COMMUNICATION STYLE MATTERS: IMPROVING SALES EFFECTIVENESS BY USING SOCIOMETRIC SENSORS

Sandra Pauser, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.715

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

EFFECTS OF FIRM PRESENCE IN CUSTOMER-OWNED TOUCH POINTS: A SELF-DETERMINATION PERSPECTIVE

Ali Yakhlef, Fredrik Nordin, Tea Dahlgren

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.714

IMPACT OF AD PERSONALIZATION ON CTR - FINDINGS FROM ONLINE AD CAMPAIGN OF AN INTERNATIONAL HOTEL GROUP

Richa Agrawal, Sandhya Narayanan, Rajan Vishwadeep

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713