KOREASCHOLAR

PERCEIVED IMAGES OF EACH TYPES OF E-SPORTS: CONCEPT PRESENTATION AND DEVELOPMENT OF A MEASUREMENT SCALE

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Kihan Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

DRONE RACING SPECTATING: THE EFFECTS OF SPECTATING MODES ON AUDIENCE IMMERSION AND PRESENCE

Young-Seok Kim, Mijung Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711

AVOIDING LATE ADOPTION OF DIGITAL INNOVATIONS: A CONFIGURATIONAL PERSPECTIVE

Sara F. Jahanmir, Graça Miranda Silva, Jérémy Küper, Luis Filipe Lages

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711

EFFECT OF DIMENSIONS OF TEAM ATTACHMENT ON RUNNING GROUP IN SPORT EXERCISE

Ning (Chris) Chen, Jifang Dou, Xueli Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

LOCATION-BASED CONSUMER IDENTITIES AND THEIR EFFECT ON GLOBAL SOCIAL NETWORKING SITES USAGE: EVIDENCE FROM USERS IN AUSTRIA AND THAILAND

Katerina Makri, Bodo B. Schlegelmilch, Karolos-Konstantinos Papadas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

EXPECTED UTILITY OF SPORTS SPECTATORS; CLOSE OR LOPSIDED MATCH

Sarang Go, Youseok Lee, Junhee Seok, Byungdo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.708

USE OF ONLINE FEATURES FOR ONLINE COMPLAINT: IMPLICATIONS ON THE WELL-BEING OF CONSUMERS AND FIRMS

Yean Shan Beh, Laszlo Sajtos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.708

EXPLORING THE CONCEPT OF BEAUTY IN CONSUMER RESEARCH: A MULTIDISCIPLINARY FRAMEWORK & RESEARCH AGENDA

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707

THE ROLE OF DIGITAL PLATFORMS IN THE GLOBAL BUSINESS ENVIRONMENT: THE CASE OF CHINA

Francesca Checchinato, Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707

FIXED OR MALLEABLE: THE ROLE OF IMPLICIT THEORIES IN THE DOMAIN OF BEAUTY

Natalie T. Faust, Lewis Lim, Neil Gains

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.705-706

INSIGHTS INTO THE INTERFACE BETWEEN ENTREPRENEURIAL AND DIGITAL MARKETING

Simone Guercini, Matilde Milanesi, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.705-706

THE EFFECTS OF APPAREL NAMES AND VISUAL COMPLEXITY ON EVALUATIONS

Jung Eun Lee, Eonyou Shin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.704

MORE THAN JUST SCANNING? EMPIRICAL INSIGHTS INTO CONSUMER RESPONSES TOWARDS QR CODES ON PRODUCT PACKAGES

Stefanie Sohn, Wolfgang Fritz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.703-704

PAST EXPERIENCES OR NEW CREATIVE IDEAS? EXPLORING THE CONNOTATIONS OF PRODUCT AESTHETICS TO GAIN NEW MARKET SHARE

Jingyi Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.700-703

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Aurélie Hemonnet-Goujot, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.698

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697

APPLYING BIOMETRIC METHODS TO UNDERSTAND LUXURY CONSUMERS’ EMOTIONAL RESPONSES

Billy Sung, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.696

BRAIN RESPONSES TO DIGITAL MUSIC: AN FNIRS STUDY

Eun-Ju Lee, Kyeong Cheon Cha, Minah Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.693-695

SHELF-BASED SCARCITY & SHELF ORGANISATION: IMPACT ON CONSUMER PERCEPTIONS FOR LUXURY CHOCOLATE

Siobhan Hatton-Jones, Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.692