KOREASCHOLAR

ANTECEDENTS FOR COSMOPOLITAN CONSUMERS: AN EXPLORATORY ANALYSIS OF JAPANESE COSMOPOLITANS

Shinichiro Terasaki, Christopher Perkins

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.851-855

THE ROLE OF COOPETITION, FIRM CAPABILITES AND NPD ADVANTAGES ON FINANCIAL PERFORMANCE: DEVELOPMENT OF A CONCEPTUAL MODEL

Sungkyu Lee, Tony C. Garrett, Jong-Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.850

HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA

Diandra Jessica, Fazlul K. Rabbanee, M. Quaddus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.848-849

MAGIC WORDS OF WOM IN PROMOTING AGRICULTURE PRODUCT

Yosini Deliana

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.841-847

DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING

Revadee Vyravene, Fazlul K. Rabbanee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.838-840

WHAT FACTORS DRIVE YOUNG CONSUMERS TO COMPULSIVELY PURCHASE LUXURY BRANDED PRODUCTS?

Michael Lwin, Ya Xiao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.837

EXAMINING THE INFUENCE OF CULTURAL EXPERIENCE ON CONSUMERS’ AUTHENTICITY EVALUATION OF LUXURY BRANDS

Qing Wang, Martin Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.836

SUBCULTURAL DIFFERENCES OF SERVICE FAILURE RESPONSE: GRID-GROUP ANALYSIS

Yi Zhang, Mimi Li, Shangzhi Qiu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.831-835

COMPARISON OF PREFERENCES, BEHAVIORS, AND PERCEPTIONS OF DESTINATION IMAGE ACROSS THREE NATIONAL GROUPS

Man Wah (Vanessa) Yeung, Dr Sam Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.828-830

TRANSGRESSING A GROUP VALUE IN A TRANSCULTURAL EXPERIENCE: IS TARNISHING THE GROUP IMAGE MORE PAINFUL THAN TARNISHING THE SELF-IMAGE?

Sergio W. Carvalho, Hesham Fazel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.826-827

TRAVELLING WITHIN THE BORDERS: HOW PLACE AUTHENTICITY DRIVES OUTCOMES

Aikaterini Manthiou, Nathalie Spielmann, Barry J. Babin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.825

HOW DO HONG KONG LOCALS PERCEIVE THE BENEFITS OF CHINESE TOURISM? A RESIDENT STUDY

Phillip Wassler, Kam Hung, Markus Schuckert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.810-824

THE IMPACT OF ENDORSER ETHNICITY AND PORTRAYAL ON CHINESE WOMEN’S ATTITUDE TOWARD LUXURY ADVERTISING

Cheng-Yue Yin, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.808-809

COMPARISON BETWEEN COVERT AND OVERT NARCISSISM:A QUANTITATIVE RESEARCH ON NARCISSISTIC CONSUMERS IN LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.805-807

STRATEGICALLY COMMUNICATING RESPONSIBLE LUXURY BRANDS

Anesh Sthapit, Gin Young Jo, Yoon Yong Hwang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.801-804

DRIVERS OF PERCEIVED LUXURIOUSNESS OF A PREMIUM PRIVATE LABEL PRODUCT

Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee, Charles R. Taylor

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.799-800

TRUE LOVE OR FATAL ATTRACTION? – THE CONTROVERSIAL RELATIONSHIP BETWEEN LUXURY BRANDS AND CELEBRITIES

Klaus-Peter Wiedmann, Walter von Mettenheim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.797-798

DOES SEX APPEAL ENHANCE LUXURY VALUE PERCEPTIONS? AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Fang Liu, Nurfareena Zahari, Mingzhou Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.796

GIVING MEANING TO PLACES OF DESTRUCTION: THE IMPACT OF VISITING HOLOCAUST SITES ON ISRAELI JEWS

Mark S. Rosenbaum, Drew Martin, Tali Seger-Guttmann

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.795

CELEBRITIES AS HUMAN BRANDS: AN INQUIRY ON STAKEHOLDER-ACTOR CO-CREATION OF BRAND IDENTITIES

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.794