KOREASCHOLAR

DESTINATION NEUROGENETICS:CREATION OF DESTINATION MEME MAPS OF TOURISTS

Hilmi A Atadil, Ercan Sirakaya-Turk, Ksenia Kirillova

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.793

CONTEMPORARY DANDIES: THE BEHAVIORAL CHARACTERISTICS OF KOREAN MALE CONSUMERS OF FASHION MULTI-BRAND STORES AND TAILOR SHOPS

Tae Youn Kim, Yoon-Jung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.787-792

BLURRING PRODUCTION-CONSUMPTION BOUNDARIES:MAKING MY OWN LUXURY BAG

Ha Youn Kim, Yoo Jin Kwon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.785-786

DETERMINANTS AND CONSEQUENCES OF CONSUMERS’ ATTITUDES TOWARD ONLINE PRODUCT REVIEWS

Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly, Amy MacMillan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.784

THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.774-783

STORYTELLING, ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA— ON THE CHANGING COMMUNICATION LANDSCAPE

Christofer Laurell, Sten Söderman

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.773

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim, Yookyung Park, Youseok Lee, Kiwan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.767-772

HOW TO IMPROVE COMMUNICATION QUALITY IN SNS

Kyounghee Chu, Doo-Hee Lee, Grace Yeunhe Kim, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.766

SELF-CONGRUENCE, BRAND ATTACHMENT AND COMPULSIVE BUYING BEHAVIOR

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.760-765

INFLUENCE OF CULTURAL ART POLICY UPON CONSUMER ANDCOMPANY IN GLOBAL FASHION CITY

Dayun Jeong, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.755-759

THE EFFECTS OF INTRODUCING AN ENERGY-EFFICIENCYCERTIFICATION SYSTEM WITHIN AN ENERGY-EFFICIENCY POLICY

Eung Jin Lee, Jaesu Kim, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.747-754

OPTIMAL POLICY FOR DECREASING THE DIGITAL DIFFERENTIATION OF SOUTH KOREA: BASED ON THE GRAPH THEORY AND INVERSE OPTIMIZATION

Yerim Chung, Tae-joon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.745-746

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.742-744

EFFECTS OF IMAGE CLOSENESS ON THE PERSUASIVENESS OF ADVERTISEMENT

Sungmi Lee, Kyuha Kim, Yung Kyun Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.741

THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY

AJ Beltis, John Logan, Sukki Yoon, Kacy Kim, Gayatri Subramanian

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.737-740

WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.736

THE EFFECT OF BRAND FAMILIARITY AND REPETITION OF PRODUCT PLACEMENT IN VIDEO GAMES

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.725-735

BRAND PLACEMENT EFFECTIVENESS: EXPLORING THE ROLE OF POSITIVE EMOTIONS AND IMPLICIT ATTITUDES

Anvita Kumar, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.723-724

MESSAGE TYPE STRATEGY IN CHARITABLE FUNDRAISING

Youngjune Kim, Hakkyun Kim, Hyeonyeong Seo, Hyoseon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.721-722

A STUDY ON THE EFFECT OF VERBAL BRAND PERSONIFICATION ON CONSUMER EVALUATION IN ADVERTISING: FOCUSED ON THE INTERNAL AND EXTERNAL PERSONIFICATION

Kyounghee Chu, Doo-Hee Lee, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.720