KOREASCHOLAR

CUSTOMER ENGAGEMENT IN HOSPITALITY AND TOURISM: TOWARDS A BETTER UNDERSTANDING OF PAST TRENDS AND FUTURE DIRECTIONS

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, David Martín-Consuegra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.646-647

ONLINE CUSTOMER ENGAGEMENT AMONG RESTAURANT CUSTOMERS: THE IMPORTANCE OF ENHANCING FLOW FOR SOCIAL MEDIA USERS

Michelle (Myongjee) Yoo, Wan Yang, Bomin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.644-645

SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.638-643

THE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITY, SATISFACTION AND REPURCAHSE INTENTION IN CHINA’S BED AND BREAKFAST INDUSTRY

Fei Wang, Henry Tsai, Ivan Wen, Alan Wong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.637

THE TOURISM DILEMMA: EXAMINING CONFLICTS BETWEEN TOURISTS AND RESIDENTS

Florian Kock, Sebastian Zenker, Alexander Josiassen, Astrid Norfelt, Ricky Wilke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.635-636

ASSESSING THE INFLUENCE OF COUNTRY OF ORIGIN LABELLING INITIATIVES ON BOYCOTTING INTENTION: DOES A BOYCOTTING INTENTION EXPAND TO LINKED REGIONS?

Hayiel Hino, Israel D. Nebenzahl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.624-634

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

CONSUMERS’ MOTIVATION TO SEEK INGREDIENT AUTHENTICITY IN JEWELLERY AND ITS EFFECT ON PRODUCT JUDGMENT AND WILLINGNESS TO BUY/RECOMMEND

Zahirah Zainol

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.616-622

INCENTIVIZED PRODUCT REVIEWS: HOW A BLOGGERS MOTIVES TO ACCEPT BRAND INCENTIVIZATION CAN IMPACT BLOG LOYALTY

Bryan Usrey, Maximilian H. E. E. Gerrath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.615

MARKET REACTIONS ON PRODUCT DEVELOPMENT RUMORS

Iiro Vaniala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.614

NEGATIVE IMPACTS OF ONLINE WORD-OF-MOUTH COMMUNICATION: THE ROLE OF ENVY

Akinori Ono, Ryosuke Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.613

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

PURCHASE NOW AND CONSUME LATER: DO ONLINE AND OFFLINE ENVIRONMENTS DRIVE ONLINE SOCIAL INTERACTIONS AND SALES?

Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.608

OBSERVATION OF OPPORTUNISTIC COMPLAINING OF OTHER CUSTOMER

Kawon (Kathy) Kim, Melissa Baker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.607

HOPE AND SUBJECTIVE WELL-BEING OF ELDER CONSUMERS: CONSUMPTION FOR A TRAVEL TOUR AS EXAMPLE

Etta Y. I. Chen, Yi-Hsuan Chiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.606

SERVICE FAILURES WITHIN SERVICE DELIVERY NETWORKS: A QUALITATIVE STUDY IN TRAVEL AND TOURSIM INDUSTRY

Chutinida Phalusuk, Markus Blut, Klaus Schoefer, Mitchell Ness

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.604-605

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

WHY DOES USAGE FREQUENCY INFLUENCE THE INTENTION TO REUSE MEMBERSHIP SERVICE? THE MODERATING ROLE OF REGRET AND GUILT

Sunghyun Jang, Sebum Park, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.597

THE RELATIONSHIP BETWEEN TOURIST VALUE AND PSYCHOLOGICAL CARRYING CAPACITY AT KOH LANTA, KRABI, THAILAND

Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.596

DETERMINANTS OF WILLINGNESS TO PAY FOR TRADITIONAL BUNDLES

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.595