KOREASCHOLAR

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719

MAKING ADVERTISEMENT MESSAGES MORE EFFECTIVEBY WEATHER-DEPENDENT FRAMING

Felix Weißmüller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.712-718

THE ROLES OF CURIOSITY, VISUAL COMPLEXITY, AND PERCEIVED FIT IN THE CONSUMER INTENT TO SCAN QR CODE ADS

Shintaro Okazaki, Angeles Navarro, Prokriti Mukherji, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.711

THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.705-710

AN ARTIFICIAL NEURAL NETWORKS APPROACH FOR THE IDENTIFICATION OF CAUSAL PATHWAYS TO LOYALTY IN THE AUTOMOBILE MARKET

Charalampos Saridakis, Stelios Tsafarakis, George Baltas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.704

THE INFLUENCE OF INCIDENTAL SIMILARITY ON CONSUMERS’ REACTIONS TO OBSERVABLE SERVICE FAILURES

Lisa C. Wan, Robert S. Wyer, JR.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.702-703

A GUIDE MAP TO THE TERRAIN OF CONSUMER COPING MECHANISMS IN A SERVICE FAILURE AND RECOVERY CONTEXT

Claire Haesung Whang, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.696-701

CONSUMER ALITERACY AND PRODUCT WARNINGS

Haeran Jae, Jodie L. Ferguson, Devon S. DelVecchio

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.692-695

A PROCESS MODEL OF CORPORATE SOCIAL RESPONSIBILITY AND ITS LINK TO CUSTOMER RETENTION

Otto Afiuc, Samuel Bonsu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.690-691

CRIMINALITY,MARKETING AND THE RECIDIVISM PROBLEM

Håkan Preiholt, Martin Svendsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.689

EFFECTS OF COLOR TOWARDS UNDERWEAR CHOICE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.676-688

THE EMOTION OF INTEREST AND ITS RELEVANCE TO THE LIMITS OF FAMILIRITY

Billy Sung, Eric Vanman, Nicole Hartley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.674-675

LUXURY MAGIC OR MAGICAL LUXURY? - CREATING A SENSE OF LUXURY BRAND IN AN ONLINE ENVIRONMENT

Anita Radon, Malin Sundström

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.669-673

CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USINGMOBILE APPLICATION IN INDONESIA

Audina Larasati, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.664-668

SOCIAL INVOLVEMENT AND CONSUMPTION MOTIVATION: CO-CREATION OF MAGIC IN THE BAR SERVICESCAPE

Lisa McNeill, Damien Mather

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.654-663

CROSSING TRADITIONAL CULTURAL BOUNDARIES: TRANSCULTURAL EXPERIENCES OF THIRD GENERATION BRITISH SIKH CULTURE

Amandeep Takhar-Lail, David P. Chitakunye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.652-653

WHAT DETERMINES ANIME PILGRIMS’ VISIT INTENTION AND DESTINATION LOYALTY?

Akinori Ono, Ryosuke Shimizu, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Sari Yamamoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.651

RECIPROCAL BEHAVIOR OF THE INBOUND GROUP TUORISTS IN TIBET

Li Hui, Yang Zhenzhi, Li Taohong, Shi Hong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.632-650

HOME IN THE MAKING: HOW PRODUCTS AND CONSUMPTION EXPERIENCES CONTRIBUTE TO MIGRANTS’ CONSTRUCTION OF “HOME BEYOND HOME”

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.620-631

TRANSCULTURAL ROLE OF RELIGION WITHIN MULTICULTURAL MARKETPLACE

Angela Gracia B. Cruz, Yuri Seo, Margo Buchanan-Oliver

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.619