KOREASCHOLAR

VIDEO ADVERTISING FOR LUXURY BRANDS

Teona Gogichaishvili, JaeSuk Jung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.618

ARE CELEBRITY ENDORSEMENTS NECESSARY IN CAMPAIGNS FOR LUXURY BRANDS?

Mark Yi-Cheon Yim, Sun-Young Park, Sangwon Lee, Paul L. Sauer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.613-617

FOOD AS A WAY TO ENGAGE CUSTOMERS WITH LUXURY BRANDS

Mototaka Sakashita, Vijay Viswanathan, Ewa Maslowska

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.608-612

3D PRINTING AD CAMPAIGN EXPERIENCES: PERCEIVED VALUE OF LUXURY BRANDS AND PURCHASE INTENTION

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.607

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

THE CODES OF LUXURY BRAND COMMUNICATION IN PRINT ADVER TISING

Hannes Gurzki, Nadia Schlatter, David Woisetschläger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.602-603

WHAT CAN WE KNOW FROM SELFIES- AN EXPLORATORY STUDY ONSELFIE AND THE IMPLICATION FOR MARKETERS

Jenny Weichen Ma, Yusheng Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.597-601

NATURE AS EXTENDED-SELF: SACRED NATURE RELATIONSHIP AND IMPLICATIONS FOR RESPONSIBLE CONSUMPTION BEHAVIOR

Vimala Kunchamboo, Christina K. C. Lee, Jan Brace Govan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.596

(UN)SAVING FACE, OR THE DESIGNER FACE AS A NEW CONSUMER COMMODITY

Maria Kniazeva, Eva Babicheva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.594-595

THE POWER OF MONEY: COMPARING MIDDLE CLASS ATTITUDES IN INDIA AND KOREA

Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.592-593

TIME, PLACE AND MEMORY: EMBODYING SHAVING RITUALS IN EVERYDAY CONSUMPTION PRACTICES

Timothy de Waal Malefyt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.573-591

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572

THE BUSINESS IMPACT AND CHARACTERISTICS OF CHILDREN’S EWOM IN MARKETING COMMUNICATIONS

Tong (Tony) Bao, Tung-lung Steven Chang, Alex J. Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.565-566

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564

DETERMINANTS OF UNDERLYING FACTORS OF CONSUMERS’ BEHAVIORAL INTENTION TOWARDS THE ADOPTION OF SOCIAL MEDIA MARKETING

Tayyaba Noreen, Sang-Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.543-544

HOW CHINESE FIRMS RESPONSE TO FOOD NUTRITION LABEL REGULATION

Peng Zou, Yan Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.541-542

TELL ALL YOUR FRIENDS: MULTILEVEL MARKETING IS AN ORGANIZATIONAL STRUCTURE FOR(ECONOMIC AND PERSONAL) GROWTH

Steven W. Kopp

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.534-540

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

AUTOMATED PAYMENT, FINANCIAL DECISION-MAKING AND A PUBLIC POLICY CONUNDRUM

Sandra Awanis, Ahmad Daryanto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.522-527

WHY DO CONSUMERS FORGIVE OR BLAME CELEBRITY DOMESTIC VIOLENCE? THE ROLES OF CELEBRITY HISTORIES, INDIVIDUAL TRAIT, AND ONLINE MEDIA USE

Nora J. Rifon, Mengtian Jiang, Sookyong Kim, Alisa P. Lertpratchya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.521