KOREASCHOLAR

PUBLIC DISCUSSION AND SOCIAL SHARING: PROMOTING SOCIAL INTERACTION ON DAILY DEALS SITES

Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.520

COMMERCE, CULTURE AND EXPERIENCE CONVERGENCE: FASHION’S THIRD PLACES

Bethan Alexander

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.516-519

DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.515

GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY

Amit Poddar, Syagnik Banerjee, Karthik Sridhar

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.513-514

SHOULD ONLINE SHOPS WEAR ETHICAL LABELS? EXPLORING THE IMPACT OF ETHICAL SIGNALS ON CONSUMERS’ WILLINGNESS TO PAY AND PURCHASING INTENTION ON THE INTERNET

Delphine Colin, Fabian Schrempf

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.512

FROM HUMAN BRAIN TO MARKETING INTELLIGENCE: AN EYE TOWARD THE FUTURE

Eun-Ju Lee, Dong Hyun Kim, Yoonjeong Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.511

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510

REACTION TIME - A FRIENDLY ONLINE TOOL TO MEASURE EMOTIONS OF THUMB GENERATION CONSUMERS

Rafal Ohme

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.491-493

EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.486-490

NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS

Boldbaatar Gonchigjav

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.480-485

PATTERNS IN MARKETING PRACTICES OF RUSSIAN COMPANIES ACROSS FOUR FINANCIAL GROUPS

A.Grigoriev, Darya Lagutaeva, Olga Tretyak

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.474-479

IMPACT OF E-COMMUNICATION ON VALUE CREATION IN BUSINESS MODEL OF DIRECT SELLING

Nadezhda Kolesnik, Olga Tretyak

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.462-473

MODELLING THE DRIVERS FOR RURAL (EMERGING) MARKETS: A CASE OF INDIA

Anita Sengar, Rajat Agrawal, Vinay Sharma, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.461

ROLE OF INDIVIDUAL FACTORS TOWARD INDONESIAN CONSUMERS’ ACCEPTANCE ON ORGANIC FOOD

Nita Garnida, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.446-460

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

POSITIONING EMERGING COUNTRIES’ BRANDS

Claude Chailan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.440

SEEING IS BELIEVING: THE INFLUENCE OF PAST EXPERIENCE ON CORPORATE ADVERTISING BY GLOBAL BTOB ADVERTISER

Morikazu Hirose, Takuya Fukazawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.439

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

Cristiano Ciappei, Lamberto Zollo, Andrea Boccardi, Riccardo Rialti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.438

WHAT IF THE CEO IS PERCEIVED AS A CORPORATE PSYCHOPATH? THE EFFECTS OF PERCEIVED CORPORATE PSYCHOPATHY ON PRODUCT, STOCK AND EMPLOYER ATTRACTIVENESS

Carmen-Maria Albrecht, Ariana Stephanie Dominique Finkel, Katja Nothhelfer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.436-437

BUILDING STRONG LUXURY BRAND IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.426-435