KOREASCHOLAR

HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL

Ruth Maria Stock, Moritz Merkle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.425

ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL: UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT

Fabio Duma, Christine Hallier Willi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.416-424

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

AWAY FROM HOME: HOW LITTLE EMPERORS TRAVEL WITH GLOBAL BRANDS? CORE AND CONTEXTUAL MEANINGS OF GLOBAL BRANDS

Benedetta Cappellini, Sameer Hosany, Dorothy Yen, Qionglei Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.413

THE TRANSCULTURAL EXPERIENCE OF BEING HALF THE WORLD AND A CLICK AWAY: UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN THE ACCULTURATION PROCESS

Amy Yau, Ben Marder

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.407-412

HOW POWER AFFECTS CONSUMERS’FRAMING OF THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY CONDUCTED BY LUXURY BRANDS

Dae Ryun Chang, Hosun Lee, Joonsuk Jang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.404-406

THE LUXURY DIMENSIONS IN THE AREA OF SOCIAL MEDIA:AN EXPLORATION OF LUXURY BRANDS ASSOCIATIONS

Gaetano Aiello, Raffaele Donvito, Valentina Mazzoli, Laura Grazzini

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.398-403

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397

RISK REDUCTION STRATEGIES FOR USING CELEBRITIES IN LUXURY BRAND COMMUNICATIONS

Karen W. Miller, Jane Summers

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.394-396

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.392-393

ARROGANCE OR PRESTIGE? WHEN PRIDE MEETS ENVY IN LUXURY MARKETING

Billy Sung, Ian Phau

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.390-391

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

DETERMINATES OF SUBSIDIARY PRODUCT INNOVATION: FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA

Huifen (Helen) Cai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.386

RESEARCH ON MARKET ORIENTATION, CHOICES OF PATENT STRATEGIES, AND THEIR OUTPUT EFFECT ON ALLIANCE FIRMS

Binbin Jiang, Honglei Liu, C. Anthony Di Benedetto, Gang Song

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.383-385

RESEARCH ON THE LEAN START-UP PROCESS OF SOFTWARE ENTERPRISES

Shenghui Wang, Yuchen Zhang, Yang Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.381-382

HOW CHINESE CONSUMERS RESPONSE TO FOOD NUTRITION CLAIM

Jingwen Liu, Peng Zou, Qingqing Lu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.379-380

THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

Aurathai Lertwannawit, Supphawit Yodnamkham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.377-378

THE DIGITAL WITCH-HUNT – WHY DO PEOPLE PARTICIPATE IN AN ONLINE FIRESTORM?

Marius Johnen, Marc Jungblut

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.371-376

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.361-364