KOREASCHOLAR

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360

PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS

Hao Zhang, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.356-358

DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST

Sang-Lin, Jong Won Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.353-355

GLOBAL LUXURY BRANDING & CONSUMER WELL-BEING: THE TWAIN (SHALL) MEET

Aditi Grover, Mardie Miller, Kirsten Cowan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.348-352

RESPONSES TO THE POLLUTION HAZE: THE IMPACT OF ENVIRONMENTAL AND HEALTH CONSCIOUSNESS ON CONSUMPTION BEHAVIOUR

Hao Zhang, Yidan Wang, Shiquan Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.345-347

HOW LIBERALS AND CONSERVATIVES RESPOND TO EQUALITY AND PROPORTIONALITY APPEALS IN CHARITY ADVERTISING

Younghwa Lee, Sukki Yoon, Youngwoo Lee, Marla B. Royne

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.344

ACTING GLOBALLY TO SURVIVE LOCALLY: HOW FINNISH MICROBREWERIES LEVERAGE REGULATORY DIFFERENCES ACROSS NATIONS TO COPE WITH DISCRIMINATORY LOCAL POLICY

Alexei Gloukhovtsev, John W. Schouten, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.340-343

TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS

Makoto Ono, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.339

A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING

Shina Kim, Wei Jiang, Eunha Chun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.337-338

A CROSS-CULTURAL EXAMINATION OF THE IMPACT OF TRANSFORMATON EXPECTATIONS ON IMPULSE BUYING AND CONSPICUOUS CONSUMPTION

Amonrat Thoumrungroje, Pattana Boonchoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.336

EXPLORING THE INFLUENCES OF CULTURAL DIMENSIONS IN THE CONTEXT OF NEGATIVE BRAND INFORMAITON

Mingzhou Yu, Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.335

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark E. Parry, Xiaoming Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.333-334

HOW DO CONSUMERS EVALUATE OVERLAPPING BRANDS? THE ROLE OF CORPORATE VERSUS PRODUCT BRAND DOMINANCE

Amanda Spry, Ann Wallin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.331-332

UNIVERSITY INSTITUTIONAL RESEARCH AND STUDENT RECRUITMENT PERFORMANCE: A MARKETING COMMUNICATION PERSPECTIVE

Rueywei Gong, Fu-Sheng Tsai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.329-330

THE ROLE OF FORAGING THEORY IN INFORMATION OVERLOAD PARADIGM: CONSUMER PERCEPTION OF ONLINE INFORMATION STRUCTURES AMONG GOODS AND SERVICES

Wooyang Kim, Donald A. Hantula, C. Anthony Di Benedetto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.327-328

REVERBERATION IN SPOKEN PRODUCT INFORMATION MESSAGES INFLUENCES EVALUATIVE INFORMATION PROCESSING

Johann Melzner, Jochim Hansen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.326

IS THIS AN AUTHENTIC PLACE? THE INFLUENCE OF AUTHENTICITY IN THE TOURIST´S DESTINATION SELECTION

Jeanne Rosalina Botelho Maciel, Eliane Cristine Francisco Maffezzolli

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.321-325

IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM

Fang Liu, Chaozhi Zhang, Geoff Soutar

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.317-320

ACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT

Claire McCamley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.308-316

FIRMS' INVOLVEMENT IN THE RESTORATION OF TOURIST ATTRACTIONS: THE ROLE OF PERCEIVED ALTRUISM AND AUTHENTICITY ON VISITING INTENTIONS

Alessandro Biraglia, Maximilian H. E. E. Gerrath, Bryan Usrey

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.306-307