KOREASCHOLAR

SEGMENTING FAIR-TRADE CONSUMERS BASED ON PRODUCT KNOWLEDGE

Tae-Im Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.304-305

CONSUMER DESIRE FOR FAST FASHION: AN ILLUSTRATION FROM U.S. COLLEGE STUDENTS

Nayeon Yoo, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.298-303

EFFECTS OF EMOTIONS AND PERSONALITY ON BLACK FRIDAY MISBEHAVIOR

Sharron J. Lennon, Minjeong Kim, Jaeha Lee, Kim K. P. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.295-297

THE ROLE OF SELF-BASED AND PUBLIC-BASED EVALUATION ON FORMING ATTITUDES TOWARD LUXURY AND NON-LUXURY BRANDS

Yoko Sugitani

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.289-294

FINDINGS IN THE APPLICATION OF THE DIMENSIONALITY AND MEASUREMENT OF ATTACHMENT IN BRAND CONTEXT: NIKE CHINA’S CASE

Ning (Chris) Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.284-288

DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.282-283

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281

LOOKING THROUGH ROSE-COLORED GLASSES? THE IMPACT OF EMOTIONAL BRAND ATTACHMENT ON BRAND EXTENSION SUCCESS

Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.280

THE CONSUMPTION OF JEANS IN JAPAN: AN EXPLORATORY STUDY

Tetsuma Emmaru

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.270-279

UNDERSTANDING CONSUMER BRAND FORGIVENESS

Nikoletta-Theofania Siamagka, George Christodoulides

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.265-269

RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS

Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.261-264

RELATIONSHIP-BASED PRODUCT INNOVATIONS: EVIDENCE FROM THE GLOBAL SUPPLY CHAIN

Ruey Jer “Bryan” Jean, Daekwan Kim, Daniel C. Bello

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.260

COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION

Hakil Moon, Babu John Mariadoss, Jean L. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.255-259

THE ANTECEDENTS OF CHANNEL INTEGRATION IN FASHION INDUSTRY: ORGANIZATION STRATEGIC ORIENTATION, ORGANIZATIONAL STRUCTURE, CHANNEL STRATEGIES

Miah Lee, Eunju Ko, Dayun Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.253-254

DIFFERENTIAL EFFECT OF TWO-SIDED EWOM VALENCE ON BRAND ATTITUDE CHANGE: A CROSS-CULTURAL STUDY

Hyun Hee Park, Jung Ok Jeon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.251-252

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250

HOW TO REACT TO NEGATIVE ELECTRONIC WORD OF MOUTH

Andreas Munzel, Werner Kunz, Benedict Jahn

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.247

ELECTRONIC WORD-OF-MOUTH COMMUNICATION VIA SOCIAL NETWORKING SITES: THE CASE OF E-DA THEME PARK

Anestis K. Fotiadis, Nikolaos Stylos, Tzung-Cheng (T.C.) Huan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.246

ENVIRONMENTAL POLICY INSTRUMENTS, SUSTAINABLE CONSUMPTION ATTITUDE AND SUSTAINABLE CONSUMPTION BEHAVIOR: THE MODERATING ROLE OF LONG-TERM ORIENTATION

Zhongju Liao, Yang Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.244-245

ASSESSING SPATIALLY VARYING MARKETPLACE INCLUSION: AN INVESTIGATION OF GROCERY STORES

Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.243