KOREASCHOLAR

SOCIETAL MARKETING STRATEGY IN ASIAN MARKETS: A COMPARATIVE STUDY OF THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Yuan Xina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.240-242

A CONFIGURATIONAL PERSPECTIVE ON VENTURE CAPITAL INVESTMENTS

Uwe Messer, Alexander Leischnig, Sabrina Thornton

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.239

LUXURY BRANDING BEYOND EARTH: EXTRATERRESTRIAL EXPLORATIONS OF CONSUMPTION IN AN AGE OF SPACE TRAVEL

Ming Lim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.237-238

THE LUXURY BRAND-BUILDING CANVAS

Marco Eisenberg, Klaus Heine, Michel Phan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.236

LUXURY BRAND BUILDING AND REBRANDING THROUGH DIGITALISATION: THE CASE OF ITALIAN BRANDS IN CHINA

Serena Rovai, Dennis Valle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.231-235

THE SOCIAL ACCEPTABILITY OF LUXURY AUTOMOBILES

Johannes Winter, Oliver P. Heil

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.220-230

THE EFFECTS OF ORGANIZATIONAL STRUCTURE ON MARKET ORIENTATION AND INNOVATION ORIENTATION IN RETAILING

Yuji Sakagawa, Sami Kajalo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.215-219

A STUDY OF HEALTH AND WELLNESS MARKETING OF SUPERMARKETS IN JAPAN

Shinya Nakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.211-214

WILL STRONG RETAILERS ACQUIRE BETTER PROCUMENT PERFORMANCE?: ANALYSIS BASED ON THE MEDIATING EFFECT OF THE QUALITY OF RETAILER-SUPPLIER RELATIONSHIP

Wenchao Liu, Rupan Sun, Xin Xin, Lihui Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.206-210

THE ROLE OF CONSUMERS’ EMOTIONS OF DELIGHT ON BOOK PURCHASE DECISION PROCESS IN AN ONLINE SETTING

Junghwa Son, Kevin Dio, Ho Park, Changju Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.202-205

A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL

Stephanie Feiereisen, Thorsten Hennig-Thurau, Vincent-Wayne Mitchell

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.200-201

EFFECT OF INDONESIA MYTH TOURISM STORY MARKETING TO GLOBAL TOURIST VISITING INTENTION

Claudia, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.198-199

INVESTIGATING THE ROLE OF ATTITUDES TOWARDS SOCIAL MEDIA MARKETING ACTIVITIES AND THE PERCEIVED VALUE OF USING SOCIAL MEDIA IN ORGANIZING VACATIONS

Kaede Sano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.192-197

BODY SIZE MATTERS -EXPLORATORY STUDY ON BODY SIZE–BASED DISCRIMINATION IN EMPLOYMENT FOR FASHION DESIGNERS-

MiYoung Lee, Hayoung Hwang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.189-191

INSIGHTS INTO RETAIL THERAPY SHOPPERS: EXPERIENCES SOUGHT, BEHAVIORAL SETTING, AND TIES TO SHOPPING ADDICTION

Jennifer Yurchisin, Kim K. P. Johnson, Haesung Whang, Kittichai Watchravesringkan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.186-188

EFFECT OF RETAIL THERAPY ON COMPULSIVE BUYING AND COMPULSIVE HOARDING: ASSESSING THE MODERATING EFFECT OF PERSONALITY TRAIT

H M Rakib ul Hasan, Mijeong Noh

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.183-185

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

“IT’S CHURCH BUT NOT AS YOU’VE KNOWN IT”: CONSTRUCTING A GLOBAL CHURCH BRAND

Jeaney Yip, Susan Ainsworth

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.181

ADVERTISING MESSAGES BEFORE AND DURING THE ECONOMIC RECESSION IN GREECE

Athanasios Kouremenos, Christos Livas, Markos Tsogas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-179

DEVELOPING SOCIAL-MEDIA BASED CONSUMER BRAND RELATIONSHIPS: COMPARING GOODS AND SERVICE BRANDS

Sony Kusumasondjaja

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-180