KOREASCHOLAR

HOW TO OFFER LUXURY PRODUCTS ON THE INTERNET: THE INFLUENCE OF ONLINE ASSORTMENT DECISIONS AND ONLINE PURCHASE OPTIONS ON BRAND EQUITY

Carmen-Maria Albrecht, Pietro Häger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.173-174

HOW RELATIONSHIP MARKETING AND INTELLIGENCE CAN BE REINFORCED BY THE ELABORATION LIKELIHOOD MODEL TO PROTECT A LUXURY BRAND

Yang-Im Lee, Peter R.J. Trim, Birkbeck

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.169-172

CONNECTING OR DISCONNECTING: LUXURY BRANDS’ SOCIAL MEDIA STRATEGIES AND AFFLUENT CHINESE FEMALE CONSUMERS’ INTERPRETATIONS

Huan Chen, Ye Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.158-168

THE EFFECT OF SELF-IMAGE CONGRUENCEWITH ADVERTISEMENT ON LUXURY BRAND LOYALTY

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.156-157

THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING

Kirsten L. Cowan, Nathalie Spielmann

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.155

ROLE OF AUTHENTICITY IN LUXURY BRANDING: HOW NOVELTY IN DESIGN IS PREFERRED AS MUCH AS TYPICALITY IN LUXURY BRANDS

Aparna Sundar, John Price, Sung-Hee Wendy Paik

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.150-154

ROLE OF SERVICE QUALITY IN B-TO-B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.149

EFFECTS OF CUSTOMER INTERACTION ORIENTATION ON CUSTOMER SATISFACTION AND FIRM PERFORMANCE: A LONGITUDINAL STUDY

Melania Mateias, Malte Brettel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.147-148

CHARISMATIC SELLING: AN INVESTIGATION OF CHARISMATIC NONVERBAL BEHAVIORS IN PERSONAL SELLING

Sandra Pauser, Udo Wagner, Claus Ebster

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.145-146

EFFECTS OF B2B SALESPEOPLE’S ENTREPRENEURIAL ORIENTATION ON SALES PERFORMANCE: MEDIATING ROLES OF PSYCHOLOGICAL PROCES

Kyung Sik Jung, Sang-Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.143-144

WHAT MAKES YOU LOVABLE: ANALYSIS OF FASHION BRAND INSTAGRAM POST IN INDONESIA

Christian Wibisono, Ivan Prasetya Tanimukti, Vincentius Josef Wisnu Wardhono, Agus Hasan Pura Anggawijaya

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.142

#ME AND BRAND: UNDERSTANDING THE BRAND-SELFIE POSTERS ON SOCIAL MEDIA

Yongjun Sung, Jung-Ah Lee, Sejung Marina Choi, Eunice Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.140-141

ANTECEDENTS OF E-WOM INFORMATION DIFFUSION

Hayran Kim, Byeong-Joon Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.138-139

EFFECTS OF BEAUTY VLOGGERS’ EWOM AND SPONSORED ADVERTISING – THE CASE OF SINA WEIBO

Claudia E. Henninger, Marta Blazquez-Cano, Weifang Ding

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.137

CONFORMANCE TO SCIENCE: A NEW APPROACH TO PEER REVIEW

Kesten C. Green, J. Scott Armstrong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.136

AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

Osmud Rahman, Ryan Payne, Gregory Allan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.125-135

WHEN DIGITAL MEETS SOCIAL: CONSUMER PERCEPTIONS OF COMPANIES’ ONLINE CSR STRATEGIES IN THE FASHION INDUSTRY

Nina Bürklin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.115-124

DO PEOPLE PURCHASE WHAT THEY VIEWED FROM YOUTUBE? THE INFLUENCE OF USER GENERATED CONTENT ON PURCHASE INTENTION

Cen Wang, Juliann Cortese

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.114

THE EFFECTS OF RECOMMENDING COMPLEMENTARY/SUBSTITUTE PRODUCTS ON PRODUCT COMPARISON IN ONLINE FASHION SHOPPING

Jisoo Park, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.109-113

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108